From the moment we wake up in the morning to the moment our heads hit the pillow, we are posting, “Liking,” purchasing, and searching from our mobile devices. Take for example the following statistic: 75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013). And there you have it. We are hopelessly [...]
I think we can all agree that at times, trying to click on a link, if you’re on a smartphone or tablet, can be a frustrating experience. If you don’t agree, than you probably haven’t tried it. (Either that or you know something that the rest of us do not, so please feel free to [...]
We all know that change can be difficult. It’s true in life and it’s certainly true when it comes to marketing your business or organization. You find something that works, you invest time, energy, and resources into improving it, and then one day someone tells you stop and rethink everything that you’ve been doing. It [...]
Over the last few years, people have started to think differently about the ways in which they access information online. With the majority of Americans now using smartphones and almost a third of adults accessing the internet via a tablet, convenience and instant access has become the trademark of a positive online experience. It should [...]
Over the last few weeks, we’ve been talking a lot about mobile-friendly emails. From simple strategies that will help you create mobile-friendly emails, to data that supports why mobile needs to a part of your email marketing — we’ve been focused on helping you make the switch to mobile-friendly email design. You may still have [...]
If you own a small business, you’ve probably been hearing a lot about mobile over the last few months. We’ve certainly been talking a lot about it here. It seems like each week there’s new data about why mobile is important and how the increased usage of smartphones and other devices have changed the way [...]
Boloco is a business that knows a thing or two about inspiration. From their globally inspired menu, to their commitment to delight and inspire every customer that walks through their doors, inspiration is a major part of what made this East Coast burrito chain success. Boloco also knows exactly how to inspire action from their [...]
When it comes to social media, LinkedIn hasn’t always been perceived as the most exciting place to visit. It’s not their fault. After all, it’s not easy to make an online resume, which is primarily how a lot of LinkedIn users use the site, any more exciting, interesting, or engaging than it already is. But [...]
All it takes is one look around the office or the coffee shop and you’ll see face after face buried in their smartphone or tablet. Mobile device usage is sky-rocketing. But how many people actually own smartphones? What percentage of email is opened on mobile? Here are 3 mobile stats that you need to know: [...]
What’s in this episode? 14 minutes of marketing awesomeness. 1. This week’s topic: Email Gets More Mobile Time We’ve discussed the importance of considering mobile before when it comes to online marketing. And now with more data showing the increasing impact of mobile devices on internet usage—especially when it comes to consuming email—it makes sense [...]