For many nonprofits, donor stewardship is arguably the top priority. Nonprofit leaders and fundraisers spend much of their time cultivating and stewarding relationships with their donors, volunteers, and other supporters. Why? Nonprofits are keenly aware of the power of engagement, and the relationships they have with their supporters. In fact, a survey conducted by Charity Dynamics and [...]
Here’s something we could all stand to be reminded of from time to time: asking for help is a sign of strength, not weakness. But even if you know that’s true, it’s still easy to feel intimidated when you’re making a BIG ask. Boston-based nonprofit, Strong Women, Strong Girls (SWSG), is a mentoring organization that [...]
2012 was a busy year for EventSpot’s nonprofit customers. They were holding lots of events, getting more attendees, and bringing in more money. In fact, they had 37% more registrants in 2012 than in 2011. That means they’re building more relationships, educating more people about their cause, and driving more donations. They were holding all [...]
When Jaclyn Jablkowski began working as the Communications Manager for Build It Green!NYC, she knew that she had her work cut out for her … literally. BIG!NYC specializes in salvaging materials from construction sites, residences, offices, and other sites that would otherwise be tossed into landfills. The organization accepts and collects materials like doors, windows, [...]
At Constant Contact, we love sharing success stories from our email marketing customers. We recently checked in with two nonprofits we had previously featured—Winter Park Harvest Festival and Fairy DogParents—to see how they had grown since we last spoke with them. They’re both relatively new organizations, having started in 2010 and 2009, respectively, so we [...]
It’s not easy to spread the word about a nonprofit. Volunteers are usually already juggling a million things at once and even getting a group meeting together can prove to be a challenge. A busy staff also means there isn’t a lot of time to consider new initiatives. That can make it harder still to [...]
When you think about nonprofits and social media marketing, you probably assume that these organizations are primarily using social media tools to fundraise. Without money, you can’t provide services or pay the staff who carry out those services. Actually, most nonprofits are going social to build relationships. When asked about social media goals for the [...]
As we enter the biggest giving season of the year, we thought it would be timely to talk with someone who knows quite a bit about hosting fundraisers: Hania Whitfield, the owner of Whitfield Consulting, a marketing firm that focuses on nonprofits and small businesses. I recently spoke with Hania about how organizations can prepare, [...]
Engagement. Perhaps no single word is doing more to refine the events industry. No longer is it acceptable to hold an event without clear goals or a concrete sense of how the event will advance your organization’s objectives. Special events are a vehicle used to accomplish something, just like advertising, direct mail, or other marketing [...]
A few months ago, we posted “21 Ways Nonprofits Can Use Social Media to Get Their Mission Across,” a post that was heralded by much fanfare and trumpeting across the land. And by that, we mean people found it very helpful. That’s why we decided to convert this post into slides. So, if you’re trying [...]