Campaigns That Drive Action: Feedback & Surveys

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.  One important campaign type that is often overlooked revolves…

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[Guide] Bringing Your Fundraising Online

As a nonprofit, you know that donations are the lifeblood of your organization. Hopefully, you’re already using tools like email marketing and social media to generate donations for your organization. But are you also offering a way for people to…

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The Value of Donor and Fundraiser Onboarding Series

“You never have a second chance to make a first impression.” It’s a pretty well-worn saying at this point, but it’s true nonetheless. It’s true for business, it’s true for personal relationships, and it’s even true for nonprofits. As a…

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How to Create a Nonprofit Business Plan

This is the fourth blog post in a series by Hal Shelton, SCORE small business mentor and author of The Secrets to Writing a Successful Business Plan. In the previous three installments, we looked at “4 Sections Every Business Plan…

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5 Nonprofits with Consistently Great Branding

At StayClassy, we partner with nonprofit organizations to help them reach their fundraising goals, most notably with custom, branded donation pages. Branding is an important part of all kinds of marketing practices. Whether it’s in emails, on social media, or…

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5 Proven Ways to Increase Online Donations

As the growth of digital giving continues to outpace any increase in overall giving, it’s more important than ever for nonprofits to allow donors to easily complete their donations online. Not all online fundraising experiences are the same, however. It’s…

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