If you’ve been using social media marketing for a while, you might have thought about adding another platform to your marketing plan. It’s spring, the perfect time to try something new, so why not? You may have heard of the hottest new social media tool, Pinterest. Why has it been getting so much press? Because [...]
With spring finally here, it’s time to start digging into some of those projects you’ve been putting off all winter. Whether it’s finally getting around to finishing something around the house or revisiting one of those resolutions you made back in January—the change of seasons comes with all sorts of new possibilities. Spring is also [...]
Well, we did it. 2012 is nearly in the books and what a year it has been. In the last twelve months we have seen more changes to the online marketing landscape than anyone could have ever anticipated. From Facebook and its never ending supply of news stories about updates, changes, redesigns, and new features [...]
This week, we hosted our first ever Pinterest for small business webinar. It was a huge success and over 1,000 people signed up to learn more about a social network that’s already driving big results for businesses—big and small. One of the best parts about the event was the conversation it sparked. With plenty of [...]
You may have heard of the hottest new social media tool, Pinterest. Why has it been getting so much press? Because people are flocking to it and it’s been driving lots of traffic to websites and increasing sales for brands. So how can Pinterest work for your small business or nonprofit? Join us for a [...]
Pinterest users should be proud this week; your favorite social network is finally growing up. Announced this week, Pinterest will now offer verified brand pages to businesses of all sizes and they’ve created some helpful resources to help you get started. Plus, Facebook (believe it or not) has rolled out more new features to help [...]
It’s the last Friday of October, and you know what that means—the holiday season is right around the corner. This holiday season, your customers will be doing more online research than ever before. And for the vast majority of them, that research will be taking place on-the-go. 80% of mobile users will rely on their [...]
I was recently visiting a small, touristy, upscale New England town, and stopped to have lunch at a gourmet deli/foodie & wine gift shop. But a sign on their door stopped me. It listed a few requests of its customers, including this one: No Photographs. The deli owners were probably trying to protect their brand, [...]
Don’t you love it when companies listen to the requests of their customers? I do! And that’s exactly what happened this week with three social companies. Pinterest users wanted a better mobile experience: they got it. Yelp users wanted a better way to connect with friends: they got it. Instagram users wanted to better tell [...]
Does the Freedom of Speech apply to Facebook “Likes”? Facebook says yes … and they are headed to court to prove it. Also, Pinterest drops invitations, Google+ may actually be a ghost town, and Gmail is about to become an email marketer’s best friend. Read about these stories and more in this week’s news roundup. [...]