Unless you’ve been hiding under a rock for the last few years, you know that the way consumers find local businesses has fundamentally changed. This is something that all local business owners need to be aware of, but it is especially important for local merchants who own or manage a restaurant. Take James Dillon, owner [...]
Let’s face it: when it comes to online marketing, restaurants have a lot of options on their plates– pun intended! For starters, it seems like there’s a new social media network emerging every month. Then, there are the reports about how small businesses need to get ready for the mobile revolution. Meanwhile, you’re not supposed [...]
Last month we set out to uncover some of the not-so-hidden horror stories of the current deals model. Being well acquainted with the damaging effects of this broken deal system, we knew we would receive some scary stories when we asked small businesses to share their worst deal experiences. But of all these terrifying tales [...]
Joan’s GF Great Bakes isn’t lacking for fans: the mom-and-son bakery has won Best of Long Island for two years in a row. The store’s unique brand of gluten-free baked goods can be found in about 180 stores across the country. That said, gluten-free goods are a niche market. That means they’re especially difficult to [...]
Last week, we interviewed four restaurants about how they use email marketing and mocked up a fancy group discussion about the topic. Good news … we’re doing it again! This week, we’re bringing together the owners of Galuppi’s (Pompano Beach, Florida), In A Pickle (Waltham, Massachusetts), Red Canoe Bistro (Burlington, Ontario), and Marisa Vallbona, the [...]
At Constant Contact, we do our best to get our customers’ perspectives on email marketing. Recently, we sat down and thought, “Wow, how cool would it be to just have four or five people in the same industry talk about email marketing?” Then, we thought, “Wow, how unrealistic is that?” So, while we didn’t go [...]
You may have heard that we recently announced the availability of our newest online marketing tool, SaveLocal. SaveLocal is a tool for daily deals that lets businesses control how long the deal lasts, how much of a discount they offer, and they also get to keep more profit when they sell a deal.. We recently [...]
This weekend, we’re at the National Restaurant Association Show 2012 in Chicago (if you’re around, come say hi to us at Booth #5927!) and wanted to celebrate by talking about online deals. We know that most restaurants have thought about using some kind of online deal provider before. After all, those coupons seem to be [...]
Kirk Jamison had heard the horror stories. Other businesses in the Boulder, Colo., area had already run online deals. “It seemed like they all just got deal-seekers,” he says. “Not one person I spoke with had a positive experience with online deal providers. The more a merchant’s product becomes a commodity, it seems the more [...]
Sugaree’s Bakery, in New Albany, Miss., was founded in 1997. It’s a small batch bakery where the baking is done by hand, five days a week. The business specializes in layer cakes that bring the flavors of the Deep South to homes across the country, because customers can order a Sugaree’s cake from anywhere in [...]