Here at Constant Contact, we’re lucky to have many people who call themselves fans — both the Facebook kind and the offline kind. But like any business or organization, we sometimes have, ahem, “opportunities for improvement.” At those times, we’re happy to hear feedback, even if it’s not the positive kind. That’s because when your [...]
You did it. You just pulled off the best event you’ve ever had. There was a ton of buzz in the room, everyone left happy, and now you wish you could share your success with the world. If only there was a way … Well there is, and it’s simple! You can ask your attendees [...]
What’s the best gift you’ll get this holiday season? Is it some cool high-tech gadget? Gift cards? New clothes? Bottles of alcohol? What if there was something that could reach qualified new customers (without costing you anything), convince them you are the right person to do business with, and for each one of these people [...]
As the busy holiday season reaches its end, you are likely seeing (and hopefully, delighting) more and more customers every day. That positive experience will keep them coming back, and by leveraging online reviews you can use those customers’ positive feedback to bring in new customers as well. According to ChannelAdvisor’s 2011 Global Consumer Shopping [...]
You don’t need me to tell you that there is a lot of email being sent this holiday season. Actually, it’s not even limited to email. There’s just a lot of marketing noise this time of year. Lots of businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% [...]
What marketing news items deserve your attention this week? For starters we found more proof that email marketing is alive and kicking, there’s a new study that shows chain restaurants may have received a death blow from Yelp, and more marketers are finally coming around to the fact there’s something to this social media stuff. [...]
Ever wonder who uses social media more? A new study knows the answer. Guess what? Mobile users don’t like to wait. And Facebook has some sticking power. These stories and more in this week’s news roundup.