It’s no secret that the way small businesses think about marketing has changed a lot in recent years. With the introduction of online marketing tools like social media and email marketing, business owners are now building valuable online communities and connecting with their target audience in more ways than ever before. But it’s not just [...]
Recently, I purchased a new car from a major, well-known brand. As part of the purchase process, I gave them my email address and was added to their email list. A month later, I received my first email from them and the call to action was clear and singular: “Ron, you should come in and [...]
Old Trafford has been the home of Lancashire County Cricket Club since it was formed in 1864. Build in 1857; it has seen plenty of changes, but none greater than what has taken place in the last five years. “Not long ago, I remember we had a brick wall built around the stadium and people [...]
Imagine that you’re on the final round of interviews for a job. There’s just one last question. “So, what’s your Facebook password?” That’s what happened to statistician Justin Bassett, and it’s a practice becoming more and more common among companies and government agencies. As the debate rages over privacy, another trend is sparking similar debates: [...]