Three billion – give or take. That’s how many searches Google runs every single day. 40% of those return images. And with image searches becoming more commonplace, optimising your images for search has become an essential tool for getting your business in front of new people.
Digital marketing is playing a bigger and bigger role in countless businesses. Everything you do as a business online has the potential to bring your target audience closer to your brand. But how do you know if the way you are marketing yourself online is having the desired effect? That’s where analytics come in.
Digital marketing is awash with metrics, but it’s not always clear which ones actually matter to your business. This problem is compounded by the fact that marketers and small business owners are already strapped for time and, as a result, measurement can be poorly executed or neglected altogether.