When you’re venturing out into the online marketing landscape, the journey can be a daunting one. When you do choose the online marketing tools that are right for your organization, you may feel uncertain about how to use the tools you’ve chosen. What is it you should be trying to do? The thing to remember [...]
One day, when Genevieve Piturro was volunteering at a shelter for homeless children in New York City, she decided to bring 12 pairs of pajamas to help the kids get ready for bed. When she arrived, she was in for a surprise. Some children didn’t actually know what pajamas were, because they had always just [...]
When you’re a small business, you have one distinct advantage over the big guys: customer relationships. Every time you’re talking with a customer in store, emailing someone who has a question, or answering the phone, you’re building a relationship. The odds are good that you know the name of your customers and what they like. [...]
The past several years have been difficult ones for small businesses. Recently, there have been signs that the economy is picking up again, and many small business owners say they’ll end the year on a high-note. But others admit they’re continuing to struggle, blaming the economy for their plight. Now with the fiscal cliff looming, [...]
We’re heading into the holiday season, and you may have plans to ramp up your email marketing. That makes perfect sense! After all, what’s better than an email for making offers and letting prospects know when there’s a big sale? Except … almost all your competitors and colleagues have the same idea. So those prospects [...]
Can you believe this is Thanksgiving week? Thanksgiving traditionally marks the official beginning of the holiday season and I’m excited. I have already hauled all the boxes up from my basement to begin the decorating process. In my home, the holidays are much more than a couple strands of lights, a sprinkling of garland, and [...]
As many of us in the US prepare to give thanks next week, we thought it would be a great opportunity to share some of the small business marketing resources we’re thankful for. Take a look at our list of places you can find great information to help you grow your small business. If we [...]
Looking for help addressing those really tough business challenges you know will take your business to the next level? Then this online summit is for you! From Friday, November 23 through Monday, November 26, Marketing Edge Consulting Group and Ribbon Videocasting Services are hosting a summit that will feature nine, online training seminars—each 30 to [...]
Why are you in business? Seems like the answer is obvious—right? You’re in business to make money, or at least that should be one of your top priorities. But successful businesses realize there needs to be something more driving their success. There needs to be a purpose for their business. Think about the business brands [...]
Have you ever noticed how much you have to read every day? The people on your email list are no different. We’re all processing information from the time we get up until the time we shut our eyes at night. One way to give your email readers a break—and for you to take a break [...]