This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped Island Natural Market launch their Facebook Page in the beginning of 2012. “A few years ago we upgraded our website and [...]
There are just a few more days left till Mother’s Day. And if you’re like most of us, as much as we adore dear-ole’-mom, Sunday, May 12, is still on the “to do” list. To do: Buy mom a gift. To do: Take mom to dinner. With Mother’s Day being the second biggest shopping holiday, [...]
Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” But advertising can be expensive, and in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your [...]
If you’ve been using email and Facebook to market your small business, you have subscribers and fans already. But don’t you want more? Continuing to grow your email list and attract new fans is an important part of any online marketing strategy. And did you know that you can use these tools together to grow [...]
If you own a small business, there’s a good chance you’re already creating a lot of content to support your online marketing efforts. You’re not alone. According to a recent study from the Content Marketing Institute, 91% of B2Bs and 86% of B2Cs are currently using content marketing to engage current customers and to reach new [...]
This weekend we turned our clocks ahead and we’ll now enjoy some extra daylight. Spring must be right around the corner! Of course, here in New England, we’re still buried under mounds of snow! But I don’t mind – there are lots of great webinars to watch from the comfort of my own desk! Whether [...]
Social media marketing promotions are easy for some types of businesses. If you’re in retail or work in the food industry, you can run a Social Campaigns offer for a coupon or discount, grow your fan count, and get more business. No problem. Then there are other industries that don’t use coupons. And what I [...]
It’s the start of a new month and it’s a great time to get started on learning some new skills to improve your marketing efforts. Whether it’s email, social media, event marketing, or local deals, we are sure to have a webinar that will teach you new skills, tips and tricks that you can put [...]
When you think of “fun business Pages to visit on Facebook,” the Pages of manufacturing companies probably aren’t the first to come to mind. Finding interesting and exciting ways to use Facebook to engage with their target audience is a huge hurdle for businesses that don’t sell directly to consumers but still want to have [...]
The mountains of snow that “Nemo” (when did they start naming winter storms?) dumped on the East last week have started to melt. It’s great to not have to risk life and limb when you pull out onto a main street with the view totally obscured by 10 feet of snow! However, I can assure [...]