Small businesses have a lot of choices when it comes to digital marketing tools they can use to engage customers and grow referrals. But what channels do you choose? Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook [...]
As a small business owner, you’ve probably thought to yourself, “I’m not a salesman (or woman), how am I supposed to market myself or product?” The beauty of marketing is that you can sell without actually selling. But how can this be? I’m going to focus on social media marketing for the sheer fact that [...]
This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped Island Natural Market launch their Facebook Page in the beginning of 2012. “A few years ago we upgraded our website and [...]
Last week, I gave a talk to a networking group on social media marketing. Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media that I think every small business owner should know. Here are my 10 things: 1. Social media is [...]
You may have heard of or even participated in a Twitter Chat. But have you ever checked out a Facebook Chat? Each month, a few of my marketing-obsessed colleagues and I choose a topic to focus on and host a live Q&A on the Constant Contact Facebook Page. We cover a variety of topics from [...]
It’s no secret that Twitter is a medium that most small businesses and nonprofits should at least dip their toe in. But what about Solution Providers? You may be using Twitter for your clients, but do you use it for yourself? If you don’t, now’s the time to start. Constant Contact recently blogged about a [...]
Contrary to popular belief, Cinco de Mayo is NOT Mexico’s Independence Day. May 5th is observed to commemorate the Mexican army’s unlikely victory over the French in 1862. However, any excuse for a party, is a good excuse in my book. Many people have their own secret margarita recipes that they break out every May 5th. [...]
If you’ve been using email and Facebook to market your small business, you have subscribers and fans already. But don’t you want more? Continuing to grow your email list and attract new fans is an important part of any online marketing strategy. And did you know that you can use these tools together to grow [...]
According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success. This year, I was lucky enough to attend the interactive conference at SXSW in Austin, TX. I spent five full days attending a ton of awesome sessions. One of my favorites was “The Big Shift [...]
We all have a little Ansel Adams in us. But for most, becoming a world-renowned, award-winning photographer is out of the picture. That’s where Instagram comes in. With cool features and settings, we can transform everyday photos into pieces of art. But, first things first, what exactly is Instagram? Instagram is a social network that [...]