It’s no secret the way we, as consumers, find local businesses has fundamentally changed. We now use our mobile phones to search for local businesses. This is especially true when trying to find a place to eat and we expect to see a full menu and reviews in order to make a decision. We also [...]
When you think of “fun business Pages to visit on Facebook,” the Pages of manufacturing companies probably aren’t the first to come to mind. Finding interesting and exciting ways to use Facebook to engage with their target audience is a huge hurdle for businesses that don’t sell directly to consumers but still want to have [...]
If you run a small business, you’ve probably been thinking about what to do with your content marketing. A recent study by BusinessBolts.com found that 74% of small businesses plan on increasing the amount of content they produce this year. When I talk to small business owners during our Constant Contact webinars, they say producing [...]
140. According to IQ tests, this is the score that marks the intellect of a true genius. But luckily, you don’t need to be a genius to master Twitter and its 140 character limit. It’s completely understandable to feel a little claustrophobic within the small space Twitter gives you to work with. After all, no [...]
Small businesses and organizations trying to grow their online presence are often told that one of the best ways to increase traffic to their blogs or websites is to start building relationships on these platforms. The wisdom goes that, by sharing information and comments on social media, news websites, blogs, and email marketing, you’ll establish [...]
Whether it’s using their smartphone or tablet, everywhere you turn people are “going mobile.” Currently, Facebook tabs on business pages (like the tab your social campaign would run on) cannot be seen on mobile. This is a huge audience that you could be missing, and a problem that we wanted to solve. So, over the [...]
When you think about nonprofits and social media marketing, you probably assume that these organizations are primarily using social media tools to fundraise. Without money, you can’t provide services or pay the staff who carry out those services. Actually, most nonprofits are going social to build relationships. When asked about social media goals for the [...]
Last week, in preparation for Halloween, we chilled you to the bone with 13 Terrifying Facebook Mistakes that Can Scare Your Fans Away. This week, let’s take a peek at some equally frightening things you can do to scare away your Twitter followers. I happen to be an expert on this subject, so let me [...]
About 11 million small businesses are using Facebook these days and have worked hard to develop an active fanbase for their business. The big problem now is turning all of these hard-earned fans into customers. Facebook’s terms of service prohibit hosting any kind of contests, discounts, or coupons directly on a Facebook Page, so that [...]
A little over a decade ago, Earthtone9 was taking the UK by storm. Having just released an album that was voted 16th best album of 2000 by heavy metal magazine Metal Hammer, the band was getting ready to break into the U.S. metal scene. Unfortunately, around that same time, a number of things caused the band [...]