During our ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar we conducted a poll, asking which digital marketing activity our audience (of agencies and consultants) found the hardest to measure. The results were as follows:
The trick-or-treating, mask-wearing, pumpkin-carving celebrations of 31st October are within touching distance. Here are some simple digital marketing tips for getting into the spirit and winning over your online followers this weekend. No trick, all treat.
Digital marketing is playing a bigger and bigger role in countless businesses. Everything you do as a business online has the potential to bring your target audience closer to your brand. But how do you know if the way you are marketing yourself online is having the desired effect? That’s where analytics come in.
Digital marketing is awash with metrics, but it’s not always clear which ones actually matter to your business. This problem is compounded by the fact that marketers and small business owners are already strapped for time and, as a result, measurement can be poorly executed or neglected altogether.