What’s in this episode? This is a special one-to-one edition of the Speakeasy. Check out this 8-minute conversation with Erik Mintz, director of EventSpot from Constant Contact. 1. This week’s topic: Event Planning: How to Set Your Event Up for Success You may have heard that events are great for your business. You may even [...]
What’s in this episode? 21 minutes of marketing awesomeness! 1. This week’s topic: How to Use Twitter to Market Your Business You may be wondering if Twitter is a social network you should be using for your business. We’ve found Twitter can be a great tool for many people and businesses. Listen in to see [...]
What’s in this episode? 19 minutes of marketing awesomeness! And our first ever Google+ Hangout. 1. This week’s topic: Why Your Social Media Marketing Fails There can be a lot of confusion for people when the first get started with social media marketing. They’ll set up a Facebook Page or Twitter account and start sharing [...]
What’s in this episode? 24 minutes of marketing awesomeness! 1. This week’s topic: How to Grow Your Email Contact List Permission-based email marketing still plays a central role in helping small businesses and organizations grow relationships with their contacts. It’s the driving force behind reaching your customers and supporters where they are every day—their inbox! [...]
What’s in this episode? 19 minutes of marketing awesomeness! 1. This week’s topic: A Discussion About Mobile At this point you’ve probably heard a lot about the importance of mobile when it comes to marketing your business or organization. Considering that statistics now show that more people own a mobile phone than a toothbrush, it’s [...]
What’s in this episode? 26 minutes of social media awesome! 1. This week’s topic: The Future of Search Marketing for Small Business This week we’ve all been talking a lot about the world of search. Specifically, developments re: Google AuthorRank—a new algorithm that takes the authority of the author into account when serving up search results. [...]
What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: 2013 Social Media Predictions, Part 2 2. Questions/topics we discuss: Why visual content will continue to dominate How technology is making it even easier to publish to social networks What does mobile really mean? Why you really need to be mobile-friendly? [...]
What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: 2013 Social Media Predictions, Part 1 2. Questions/topics we discuss: The future of Google+ and LinkedIn The year of content and the need to stand out Pictures and better integrations across networks What’s up with Twitter? Are they shooting themselves in [...]
What’s in this episode? 21 minutes of social media awesome! 1. This week’s topic: More small business marketing insights from the recent FutureM Conference in Boston This week we’re joined by special guests: Constant Contact content developer Ryan Pinkham and senior communications specialist Stephen Russell. 2. Questions/topics we discuss: Breaking down engagement: the 4 keys [...]
What’s in this episode? 21 minutes of social media awesome! 1. This week’s topic: Marketing insights from the recent FutureM Conference in Boston This week we’re joined by special guests: Constant Contact content developer Ryan Pinkham and senior communications specialist Stephen Russell. 2. Questions/topics we discuss: What were our key takeaways about the future of [...]