1 billion! That’s how many people are now on Facebook. This may help explain why people would consider paying $7 to get their personal pictures or posts seen by friends. Or why Facebook has made a renewed investment in customer service. Who knows? But what we do know is Facebook isn’t slowing down with new [...]
What’s in this episode? 18 minutes of social media awesome! 1. This week’s topic: New survey shows 50% of social media users find a brand’s Facebook Page more helpful than the brand’s website. 2. Questions/topics we discuss: Why would a Facebook Page be more helpful than a website? The upside and downside of this finding [...]
How does a social network go from 900,000 daily users to 7.6 million daily users in just six months? One way is to get acquired by Facebook. Another way is to be an awesomely powerful marketing tool for brands. Instagram did both, and as of this week, they have surpassed the second largest social media network [...]
This is a guest post from Karen Haller of Karen Haller Colour and Design Consultancy. This article is part of our series for Social Media Week London. Read all the posts in this series. Marketing on Twitter is not just about sharing your latest offers, or building rapport with your followers, business prospects and clients. [...]
Twitter is like the Swiss Army knife of social media networks. At first glance, it seems simple—a network where people share news stories, blog posts, and other content and engage with colleagues and businesses using 140 characters or less. But take a deeper look into how it can actually be used, and you find that [...]
It was a scorching hot week in marketing news stories. Facebook rolled out what may be its most powerful tool for Facebook Ads, Yelp became the face of your business on Apple Maps, and Twitter got a whole new look. Get caught up on all these top stories before the weekend, and let us know [...]
Could Facebook ever challenge Google in the world of search? With over a billion searches happening on the social network each day, it may not be so far-fetched. Also, Promoted Tweets may finally make sense for small businesses and YouTube Channels are getting a facelift. Read about these top stories and more in this week’s [...]
Has your business been stuck on the fence when it comes to social media advertising? Social media has always been looked at as the free marketing option for small businesses and, in most cases, it still is. But two new updates this week—one to Facebook Ads and one to Promoted Tweets— may make you think [...]
Have you been anxiously waiting to claim your Google+ custom URL? Well soon you’ll be able to. After exclusively offering these personalized URLs to big name celebrities and corporations—Google has finally started rolling them out to everyone else. Also, Facebook is now the second most-popular site for watching online video. (Can you guess whose number [...]
What’s in this episode? 20 minutes of social media awesome! 1. This week’s topic: Discussion around our Small Business Pulse 2012 research 2. Questions/topics we discuss: What is the purpose of social media? Why small businesses fail with social media Do you have to be on all social networks? Has social media made things too [...]