Last week, I gave a talk to a networking group on social media marketing. Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media that I think every small business owner should know. Here are my 10 things: 1. Social media is [...]
As British business owners, we often struggle to put ourselves and our businesses ‘out there’. It’s true that manners are important, but the classic British reserve can get in the way of marketing our businesses in the most effective way, and email marketing is no exception. Here are the top 5 mistakes I see British [...]
You may have noticed that at Constant Contact we give you a LOT of information—from tips, to product how-tos, to best practices and strategic guides—there’s all sorts of free information that we want you to take advantage of. However, I still get the same question over and over again from customers and event attendees, and [...]
We’ve all had one of ‘those’ emails drop into our inboxes—the kind that make steam start to come out of your ears! Well, you may be unintentionally causing the same reaction in your readers because of a few mistakes…BUT the good news is that they’re easy to correct! I’ve picked out 5 of the top [...]
You’ve heard the saying that ‘size isn’t everything’–and that’s true, but only if you use what you’ve got in the right way. Of course I’m talking about the header on your email newsletter (I don’t know what you were thinking!), and I’m going to tell you why this is true. Your newsletter header is really [...]
Small business owners are normally pushed for time, wearing many different hats including CEO and tea-maker! So, although you know that you should be sending a newsletter, blogging, writing guest articles, and posting on Twitter, Facebook & LinkedIn (at the very least), it’s easy to be put off because of the time needed to create [...]
When Adrian Taylor co-founded Vertical Image Property Photography in 2006, he knew there was a difficult task in front of him. After all, the Surrey, UK based company, which “provides imaging services to marketers of premium properties,” was unknown and needed to build a client base from scratch. So how did he do it? Email [...]
…not much reeeeally.” And frankly, that’s what I have come to expect—small, local businesses, decorating their shops a bit and maybe running a Christmas offer, but that’s about it. Here in the UK, we refer to the December holiday season under the collective shorthand of “Christmas” though, of course, we honor all ways of celebrating [...]
This is a guest post from entrepreneurial health expert, Sarah Lockhart-Martin. We all know about the importance of having a solid business plan, understanding your cash-flow, and following a clear sales and marketing strategy, but how many of us forget the one key ingredient which holds our businesses together? This component is integral to the [...]
This is the final guest post in our Social Media London series (#SMWLDN), this time from Keren Lerner of Top Left Design, who was one of our expert panel members for “Multi-Channel Social Media: Small Business Friend Or Foe.” I am what you might call—a heavy user of social media. I have been using social media [...]