Tag: UK

How to Get “In Front” of Your Industry Idols Using Twitter

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This is a guest post from Karen Haller of Karen Haller Colour and Design Consultancy. This article is part of our series for Social Media Week London. Read all the posts in this series. Marketing on Twitter is not just about sharing your latest offers, or building rapport with your followers, business prospects and clients. [...]

Connecting Is Not Enough: It’s a Question of Trust

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This is a guest post by Andy Lopata, Business Networking Strategist. We our pleased to welcome him to our panel of experts for Social Media Week London. This article is part of our series for Social Media Week London. Read all the posts in this series. It wasn’t what he expected to hear, that’s for sure! I [...]

How to Use Social Media to Generate Leads

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This article is part of our series for Social Media Week London. Read all the posts in this series. A common issue that I hear at our seminars is that social media is “great” and “fun” and good for “awareness” but it can’t bring customer leads into my business. I always listen, but normally end [...]

Measuring Your Marketing on Facebook – How to Get the Real Story!

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This article is part of our series for Social Media Week London. Read all the posts in this series. Facebook is an exciting place to be for small businesses. You set up your Page with your nice cover photo, spend a while choosing the best apps, and make some witty and useful posts for your [...]

If You Don’t Believe in Your Business, Why Should Anyone Else?

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This is a guest post by Andy Lopata, Business Networking Strategist. We our pleased to welcome him to our panel of experts for Social Media Week London. This article is part of our series for Social Media Week London. Read all the posts in this series. Last week a client told me how something I said in [...]

How to Use Instagram to Promote Your Business

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This article is part of our series for Social Media Week London. Read all the posts in this series. Instagram is a mobile photo editing and sharing app that saw its user base explode from 15 to 80 million since Facebook acquired the company back in April. But even before the acquisition, many savvy brands [...]

What’s All the Fuss about Social Media Week?

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This article is part of our series for Social Media Week London. Read all the posts in this series. If you are active on Twitter, read the technology press, or hang around any UK business blogs, you have probably heard that Social Media Week (SMW) is coming to London and Glasgow September 24 – 28. [...]

How to Pick the Right Marketing Strategy for Your Personality

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This is a guest post by Laura Leigh Clarke, author of Wire Yourself for Wealth, published by Hay House. In studying successful entrepreneurs, it has been found that there are eight different methods—or marketing strategies—for making money. Corresponding to each of these eight strategies are eight distinct personality profiles—what I call the Money Genius Types. [...]

11 Ways to Combine Email & Social Media Marketing to Get More Customers

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There are mysterious forces at work in the world of small business marketing. Techniques that once stood alone are coming together to form powerful alliances. Although some “gurus” still proclaim that one has mastery over the other, the most savvy small businesses are seeking to harness the power of email marketing and social media marketing [...]