Life in a digital marketing agency can be busy. Sometimes you are so focused on your clients’ marketing that you forget about your own. Time to redress the balance? The principles of engagement marketing reveal how a little can go a long way in terms of getting your name out there and winning new clients.
It’s unlikely that you exist in a market of one. Almost every business has competitors contending for market share. Even if you have pioneered a new service, product or new technology and don’t yet have any competition, you will do soon.