If you’ve been using social media marketing for a while, you might have thought about adding another platform to your marketing plan. It’s spring, the perfect time to try something new, so why not? You may have heard of the hottest new social media tool, Pinterest. Why has it been getting so much press? Because [...]
They say imitation is the most sincere form of flattery. If that’s the case, Pinterest should be feeling pretty flattered by their friends at Facebook this week. Facebook “collections” are currently being tested by some well-known retailers and could be coming to a newsfeed near you. In other news, YouTube mobile views jumped 400% in [...]
This is a guest post from Hillel Scheinfeld, COO of Viewbix — a Constant Contact add-on partner. As they said in the movie Field of Dreams, “If you build it, they will come.” But what happens if they come and don’t do anything? That’s what’s happening today with most videos created by small businesses. Viewers [...]
We’ve all been there! If you’ve ever planned a wedding, conference, seminar, wine tasting, open house, or any type of event that requires attendance, there’s one common denominator—who’s going to show up? Event planners, big and small, realize getting an accurate headcount is critical for planning and executing a successful event so the registration process [...]
Online videos. You’ve probably heard that people are watching them. In fact, a lot of people are watching them. Visible Measures’ Q2 2012 Social Video Advertising Report found that almost 900 million people watched video in the second quarter of 2012, making it the second largest quarter for social video ever. That’s a 45% jump [...]
In this interview, I talk with Keren Lerner, owner of Top Left Design, about Pinterest, and how you can use the growing network to promote your small business. Things we discuss: What is Pinterest? How would you use Pinterest to market your small business? What’s the worst example of Pinterest marketing? What’s a really great [...]
A few months ago, we held the Social Spotlight Contest for Constant Contact customers who had been using Social Campaigns and seen some great successes on Facebook from it. Part of the prize package for being a winner was having us a send a crew to the business and film a professional video that the [...]
Remember when I told you last month that there’d soon be a way to embed videos right into your Social Campaign with no fuss or muss? Well, the wait is finally over! Now there’s an easy way not only to link to videos, but to embed them in your Social Campaign.
If you read this blog, you know that we’re big believers in using rich media like videos and images in your email newsletters, social media posts, event invitations, and social campaigns. Starting Friday, it’ll be even easier to embed exclusive video content from your YouTube account into a Constant Contact social campaign with our embedded [...]
Imagine that you’re on the final round of interviews for a job. There’s just one last question. “So, what’s your Facebook password?” That’s what happened to statistician Justin Bassett, and it’s a practice becoming more and more common among companies and government agencies. As the debate rages over privacy, another trend is sparking similar debates: [...]