Small businesses everywhere are thinking hard about how they’re going to approach the holiday season. After all, the economy is recovering, but it’s still unpredictable. Everything small businesses do to reach potential customers is going to make a difference. Getting the word out about your holiday specials is a big part of it, but it’s [...]
This May, some people may be getting ready for prom. Others may be getting ready for graduation. But on Wall Street, everyone’s getting ready for Facebook. That’s right, the social network has actually set a date for an initial public offering (IPO) and it remains to be seen just how many friends Facebook will have [...]
If you only learn one thing this week, have it be this: Nonprofits do, in fact, rock at social media marketing. After all, social media marketing is all about building communities and engaging with your audience. Who knows more about that than nonprofits? Check out what one study had to say about the current state [...]
Imagine that you’re on the final round of interviews for a job. There’s just one last question. “So, what’s your Facebook password?” That’s what happened to statistician Justin Bassett, and it’s a practice becoming more and more common among companies and government agencies. As the debate rages over privacy, another trend is sparking similar debates: [...]
You didn’t have to be looking all that hard to notice that the biggest trend in online content these days is visual content. From infographics to photos, and on sites like Facebook, Instagram, and yes, Pinterest, all anyone wants to do right now is take, create, and share pictures and illustrations. To capitalize on this, [...]
What’s been happening this week? Well, just in case you needed some confirmation as to why you’ve gotten your business involved in social media marketing in the first place, new data reveals the number one reason. Think you know what it is? It also looks like Facebook’s U.S. growth may finally be slowing down, but [...]
If you’re having a baked potato for dinner (or breakfast, if you’re one of those people), then you know that microwaving it to perfection can take five minutes or more. Well, if you’re an average user of Google+, you can log on and off while making your potato, and still have time to spare. A new [...]
There was a time when businesses and organizations had a choice about getting involved in social media. According to recent reports, that time may have well passed. In fact, having a social media presence may be critical to your survival. That’s just one story we were discussing this week. We were also buzzing about the [...]
Everybody loves small businesses, it seems, and now there’s a groundswell of support at the grass-roots level. In the same week that Twitter announced a program where small businesses will have access to a new advertising platform, reports of “cash mobs” started to pour in. What’s a cash mob? It’s a group of people who [...]
You want to tweet this article. You know you do. Go on, you’ve got a few minutes. Just enough time for a quick tweet before getting back to work. Plus, don’t you want to see if you got a new email in the past hour? If this train of thought is familiar, you’re not alone. [...]