Well, it finally happened. This week, after months and months of breathless anticipation, Facebook filed its S-1 paperwork, one of the first steps as it prepares for its initial public offering. Shares are expected to be available this spring — which means that right now, there are a lot of stock market investors out there [...]
Ever get tired of just “Liking” something on Facebook? You may be in luck — the social network is developing “Actions,” buttons that let users do all sorts of things other than Like, from clicking “Own” on a product page to “Read” on a book’s Facebook Page. As Facebook unrolled these new features, anyone looking [...]
What a week. Just as everyone was finally settled back from their holiday time off, Google went and woke people up when it announced it’d be integrating its struggling social network, Google+, more actively into its search engine. Not surprisingly, this sent a ripple through the social media world. Suffice it to say, some folks [...]
A varied list of stories this week offered stats on big increases in the use of email marketing this past holiday season, new “users” added to Google+, and the long-term boost to the metrics of social campaigns. Oh, and someone is getting sued over his 17,000 Twitter followers. Just another week in social media! Check [...]
This week, most people were buzzing about the holidays and making sure they were ready for Christmas and Hanukkah with all their presents bought, their tree and menorah lit, and their preparations made for some well deserved time off. But those who were keeping an eye on the marketing world had plenty to talk about [...]
Surprise, Facebook Page administrators … The social network has just increased your workload. Hooray! But hey, at least Timeline is finally live for everyone, right? Want more social sharing to generate leads? A new study shows what content gets shared the most. Speaking of content, content, content … corporate marketers are shifting their spend to [...]
This week, Facebook and Twitter both released new features, though in the case of Facebook, it was in a limited release. Mark Zuckerberg finally let his site’s highly anticipated Timeline feature loose… but only in New Zealand. Meanwhile, Twitter’s new features seem to acknowledge that hashtags and constant @ing have made the social network less [...]
It’s been two weeks since we last checked in on the week’s top stories and trends. In that time, Facebook Insights has gotten, well, more insightful. We’ve also had the trio of Black Friday, Small Business Saturday, and Cyber Monday all contributing to the country’s bottom line. That’s making people busier than ever, so many [...]