Over the last few years, many small business owners have developed a love-hate relationship with online reviews. On one hand, when you consider the popularity of sites like Yelp, TripAdvisor, or Foursquare—online reviews are a great way to get discovered online. On the other hand, if you’ve ever received a negative review, you know just [...]
It’s rare that we go a full seven days without any changes, updates, or big news from the folks at Facebook, but this week I think we did it. But while Facebook has been quiet this week, LinkedIn has been turning a lot of heads. As it turns out, LinkedIn had a pretty good year [...]
For some reason, I think we’ll be talking about this week in marketing news for quite some time. As you may have heard, Facebook rolled out a brand new search engine this week. Graph Search, as it has been called, is expected to be the “third pillar” of Facebook (next to Timeline and Newsfeed) and [...]
For years, businesses have looked at new fans as the holy grail of Facebook. But what if there was something better? Another level of fandom where people who “Like” your Facebook Page don’t only see your content from time-to-time but actually request to be told everytime you post or share a photo. It’s not as [...]
Yelp is fed up with businesses trying to game the online review system—and now they’re going to make them pay! This week, Yelp introduced a new scarlet letter-like punishment for businesses that break their policy prohibiting paying for favorable reviews. Could we be looking at a new, more-reliable chapter for online reviews? Also, one [...]
It was a scorching hot week in marketing news stories. Facebook rolled out what may be its most powerful tool for Facebook Ads, Yelp became the face of your business on Apple Maps, and Twitter got a whole new look. Get caught up on all these top stories before the weekend, and let us know [...]
Could Facebook ever challenge Google in the world of search? With over a billion searches happening on the social network each day, it may not be so far-fetched. Also, Promoted Tweets may finally make sense for small businesses and YouTube Channels are getting a facelift. Read about these top stories and more in this week’s [...]
Don’t you love it when companies listen to the requests of their customers? I do! And that’s exactly what happened this week with three social companies. Pinterest users wanted a better mobile experience: they got it. Yelp users wanted a better way to connect with friends: they got it. Instagram users wanted to better tell [...]
Are your customers no shows, mix-n-minglers, onlookers, newcomers, cliquers, or sparks? Don’t worry… these aren’t nicknames from the newest reality dating show. They are your customer’s social media personas and understanding them could change the way you market your brand online. Oh and in case you didn’t hear, Constant Contact made a big announcement this [...]
You did it. You just pulled off the best event you’ve ever had. There was a ton of buzz in the room, everyone left happy, and now you wish you could share your success with the world. If only there was a way … Well there is, and it’s simple! You can ask your attendees [...]