It’s no secret that the world we live in is getting more and more mobile every single day. For now, it’s smartphones and tablets that are changing the way we access information, connect to social media, and check our emails. This time next year, it could be augmented reality glasses that let you check the [...]
A picture may be worth a thousand words, but if you’re a social media company and you try to sell that picture without the permission of the person who created it—some of those words may not be too friendly. That’s a lesson that Instagram had to learn this week when it tried to give itself [...]
They say imitation is the most sincere form of flattery. If that’s the case, Pinterest should be feeling pretty flattered by their friends at Facebook this week. Facebook “collections” are currently being tested by some well-known retailers and could be coming to a newsfeed near you. In other news, YouTube mobile views jumped 400% in [...]
Could Facebook ever challenge Google in the world of search? With over a billion searches happening on the social network each day, it may not be so far-fetched. Also, Promoted Tweets may finally make sense for small businesses and YouTube Channels are getting a facelift. Read about these top stories and more in this week’s [...]
Does the Freedom of Speech apply to Facebook “Likes”? Facebook says yes … and they are headed to court to prove it. Also, Pinterest drops invitations, Google+ may actually be a ghost town, and Gmail is about to become an email marketer’s best friend. Read about these stories and more in this week’s news roundup. [...]
Hey you…yes you, reading this blog post online. How many people have you talked to today? Okay. How many people have you talked to, not including those online or through your smart phone? A study released this week found that 40% of Americans spend more time socializing online than they do in normal life. Remember [...]
This past February, 179 million U.S. internet users watched almost 38 billion online videos. That’s a lot of zeroes to go around, which is probably why 76% of marketers are planning to increase their video strategies this year. Last week, we talked about how video can help increase engagement on Facebook. This week, let’s take [...]
This won’t be one of those numbered blog posts that starts with something like “Start a Facebook Page.” Because it’s clear that many nonprofits have already cleared the first hurdle of social media. At the Nonprofit Technology Conference (NTC) in San Francisco, laptops and iPads are near-ubiquitous at breakout sessions, not to mention the fact [...]
As a marketer, you may think YouTube is just a place for watching silly cat videos. On the contrary, it can be used as a tool to better connect with customers, members, and prospects. After all, according to Nielsen, almost half of all Americans (143.9 million people) viewed some video online in the month of January alone, [...]