Vine introduced a major upgrade this week that will give users the ability to edit videos and save drafts.
The draft feature, known as “Sessions,” lets Vine users save up to 10 video posts as they’re creating them.
The editing feature, known as “Time Travel,” lets users delete and reorganize clips while constructing videos.
Here’s what Vine had to say about the latest upgrade:
Vine was built for one purpose: to make it easy for people to capture life in motion and share it with the world. That is the reason we built the Vine camera, and it’s why we continue to improve upon and build new tools for your creations, nurturing the balance between power and simplicity that you’ve come to expect from us.
Bottom Line: For brands looking for a creative new platform they can use to interact with their audience, Vine has a lot to offer. While the video-sharing tool is less than a year old, it has already added a number of cool features and has attracted a lot of attention from brands, both large and small.
Here are some of the other hot topics that caught our eye this week!
According to a new report from The Pew Research Center, 35 percent of adults in the U.S. now own tablets.
The data was gathered from a survey of more than 6,000 people over the age of 16.
Pew conducted similar research back in November 2012 and found that just 25 percent of respondents owned a tablet at that time.
Bottom Line: You’re probably well aware that more and more people are using mobile devices, like smartphones, to access the Internet, check emails, and engage on social media platforms. But as a small business marketer, it’s also important to remember that a large percentage of your audience is also using tablets.
To get the most from all of your marketing efforts, make sure any message you send out is easy to view and act on, regardless of the device your audience is using.
A new report from Retention Science, which looked at the best days and time for brands to send email campaigns, found that 65 percent of email recipients engage with email in the afternoons and evenings.
The report included data from 100 million online transactions and found that 38 percent of email conversations (emails that are opened, read, and acted upon) occur in the afternoon and 27 percent occur in the evening.
When it comes to the best days to send, Tuesdays and Fridays performed the best with 28 percent of all conversions happening on Tuesdays and 26 percent on Fridays.
Saturday had the lowest performance numbers with just 3 percent of conversions.
Bottom Line: While studies like these are certainly helpful, it’s important to keep in mind that your “best time to send” will depend a lot on your particular audience.
Take the time to look at your own email marketing results. Are opens or click-through rates generally higher if you send in the morning, rather than the afternoon? Are you seeing more traffic to your website from your emails when you send on weekends or in the middle of the week?
These are the types of questions you need to consider when coming up with the best time to send.
Need help? Check out our recorded webinar, “Using Constant Contact Reports for More Effective Marketing” to learn how paying attention to your email reporting can help you figure out when the best time to send your emails is.
A new infographic from KISSMetrics takes a closer look at the evolving impact of social media on customer service.
The infographic includes statics around the length of time consumers expect to wait before receiving a response from a customer service inquiry on social media and email:
- Twitter: 42 percent of consumers expect brands to tweet them back within 1 day, 19 percent expect a response within the hour, and 6 percent within 10 minutes
- Facebook: 42 percent of consumers expect brands to respond within 1 day, 17 percent expect a response within the hour, and 6 percent within 10 minutes
- Email: 50 percent of consumers expect brands to respond within 1 day, 10 percent expect a response within the hour, and 3 percent within 10 minutes
Bottom Line: While it’s not always easy to keep up with customer feedback, it’s important to remember that this type of engagement is one of the most effective ways to build relationships with the people who matter most to your business.
It should come as no surprise that of the people who received a response from a brand through email or on social media, 51 percent had a positive reaction and 22 percent went on to post a positive comment about the brand on their own social networks.
Are you using Vine to market your small business or organization? Tell us about the creative ways you’re using it in the comments below.