30 Day Social Media Content Challenge

What’s the hardest part of using social media for your business or organization?

If you’re like most small business owners, coming up with content is at the top of your list.

Whether it’s finding the time to create social media content, or just figuring out what to post on a day-to-day basis — it’s easy to let coming up with content ideas slow you down.

Creating consistent and valuable content is no small feat. But as with many challenges, your best option could be to take things one day at a time.

Welcome to our 30 Day Social Media Content Challenge

We’ve brainstormed a list of 30 content ideas for you to try on your different social media channels.

Don’t worry. Most of these can be completed in a matter of minutes. We’ve also included helpful examples from other successful small businesses and organizations.

The rest is up to you!

You can try all 30 or pick and choose from the list. If you find one type of content you really like, and think it could be used on different channels, don’t be afraid to try it twice.

As you get started, pay attention to what works well and what your audience seems to be most engaged with. The more you know about your online community, the easier it will be to create great content!

Ready to get started? Here are 30 ideas for you to try out:

1. Take a picture of your workspace

Giving people a look behind the scenes allows them to get to know your business, and build the type of trust you need to turn them into a customer.

Tip: Instagram is a great tool for editing photos on your phone and posting them easily to your different social media channels, like Facebook or Twitter.

Recommended channels: Instagram, Facebook, Twitter, Google+, Pinterest, LinkedIn

2. Answer a question

You’re answering questions from customers every single day. Chances are a lot of the people who follow your updates on sites like Facebook and Twitter will have the same questions! Pick one question and answer it today.

Recommended channels: Facebook, Twitter, Google+, YouTube, or LinkedIn

3. Introduce you newest employee(s) on social media

People love to see the people who make your business or organization great. Social media is a great place to introduce new employees and make a more human connection.

Recommended channels: Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn

4. Share something popular

If something is popular at your store or on your website, chances are it will be popular on social media too. Look to highlight your most popular assets on your different social networks.

Tip: Even if you’ve posted a link before, there’s a good chance a lot of people missed it the first time. This is especially true on a high volume site like Twitter. You can link to a popular blog posts or web page multiple times to drive traffic to your website.

Recommended channels: Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram

5. Interview a customer

People do business with people that they know, like, and trust. One of the best ways to build that trust is to show real people using or talking about your products or services.

Recommended channels: Facebook, Twitter, Google+, Instagram (video)

6. Post a fill-in-the-blank

Remember fill in the blank questions from when you were taking tests back in school? Those types of questions are a lot more fun on social media. This is a great way to encourage customers to engage with you and share their ideas.

Recommended channels: Facebook, Twitter, Instagram

7. Share something about a community event you’re looking forward to

Small businesses play an important role in the community. If your business speaks to a local clientele, look for opportunities to connect with your surroundings and be part of the local conversation.

Recommend channels: Facebook, Twitter, Pinterest

8. Share something funny

Entertainment is a big part of why people go on social media in the first place. Look for opportunities to have fun with fans and followers – just be sure to stay true to your brand.

cupcakes on pinterest

Recommended channels: Facebook, Twitter, Instagram, Pinterest

9. Share your story

Every business and organization has a story — some longer than others. Look for opportunities to share pieces of that story and let people know why you do what you do.

Recommended channels: Facebook, Twitter, Pinterest, Google+, Instagram, LinkedIn

10. Share someone else’s content

Here’s some good news: you do not have to create every piece of content from scratch.

In fact, sharing other people’s content is a great way to build relationships for your business and can also help position you as a source of helpful information.

11. Share a TBT

 “Throwback Thursday” is a trend on social media where users share an older image on Thursdays as a look back to an earlier time. You can post an image on any social network, and add the hashtag #TBT. Throwback Thursdays are especially popular on Instagram, and are a great way to make a personal connection with your followers.

Recommended channels: Instagram, Twitter, Facebook, or Pinterest

12. Post something seasonal

Adjust your social media posting schedule to reflect the changing seasons. If it’s a hot summer day, offer a way to cool off. If you’re looking forward to the fall, give some advice for heading back to school.

This is a great way to make a more personal connection with your fans and followers, even if you’re still talking about your products.

Recommended channels: Facebook, Twitter, Instagram, Pinterest

13. Share some inspiration

What inspires you? It could be a picture of your team, an article you read online, or just a quote that you think your audience would connect with.

If you’re a nonprofit, sharing inspiration could be something simple like an update on your progress for the year or a milestone worth celebrating.

yoga on pinterest

Recommended channels: Facebook, Twitter, Pinterest, Instagram, Google+

14. Highlight a customer of the month

Don’t just show your customers talking about you; talk about your customers! Once a month, pick one special customer or supporter and celebrate them. If they are a fan or a follower, you can easily tag them and they will receive a notification that you’re featuring them!

SP on pinterest

Recommended channels: Facebook, Twitter, Instagram, Pinterest, Twitter

15. Share something about an event that you recently attended

Hopefully you have time to get out of your store or office occasionally and attend an event. Did you take notes or snap any pictures? Have you seen any articles or blog posts about the event that you think your audience would be interested in? Share it and let people see what you’ve been up to.

sweet corn event

Recommended channels: Facebook, Twitter, Instagram, Pinterest, Google+

Tip: Even if it isn’t an event directly related to your business, sharing something about a local event can be a great way to connect with your community. Pay attention to what worked well at that event and think about how your business or organization could host something successful as well.

16. Share an attention grabbing statistic

Have you read an interesting statistic or new study that relates to your industry and you think people would be interested in? Share it! Stats catch people’s attention and are a great form of shareable content.

Recommended channels: Facebook, Twitter, LinkedIn, Google+

17. Ask your audience a multiple choice question

Let fans offer their input with a multiple choice question. This is a great way to boost engagement and also gives your audience the chance to share their ideas.

Tip: You can use multiple choice questions a lot of different ways. Ask fans for feedback about what service qualities are most important to them, what their favorite product is, or even something fun like which award show performance they most enjoyed!

Recommended channels: Facebook, Google+

18. Create a video, featuring people or products from your business

Creating and sharing videos has never been easier, thanks to social media. With a smartphone, you can snap a quick video and automatically share it on sites like Facebook or Twitter. Or even use Instagram’s video feature to create a shareable 15-second video from your store or office.

Recommended channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+

19. Do a repeat of something that worked well

Take a look at some of the content you’ve shared in the past. Was there a particular Facebook post that generated a bunch of shares, or a photo on Instagram that saw a ton of comments?

Don’t reinvent the wheel. Look to create something similar and try sharing it again.

Tip: Don’t worry about creating new ideas every time you post. We like to start each work week with “Monday Motivation” to cheer our audience on at the beginning of a long week. What kinds of recurring posts do you think your audience would enjoy?

Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+

20. Share your latest email newsletter or announcement

Does your business send email newsletters or announcements on a regular basis? If so, you’ve already done the work to create great content. Share your latest email on social media and show fans and followers what they’re missing out on.

Recommended channels: Facebook, Twitter, LinkedIn, Google+

21. Link to an infographic you think your audience will enjoy

These days, you can find an infographic about anything. Don’t believe me — log on to Twitter and search for your industry and the word infographic (Example: restaurant infographic).

Chances are you’ll see a ton of infographics that have generated a lot of tweets and retweets on Twitter for you to share.

pinterest infographic

Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+

22. Edit and share an image

You can make an image stand out by editing it online. With a tool like PicMonkey you can edit images by adding text, filters, or overlays in a matter of minutes. You can also use a tool like Canva to add new designs to images or resize them to fit the dimensions of special social networks.

Cruise escapes

Recommended channels: Facebook, Twitter, Pinterest, Instagram, Google+

23. Correct a common misconception that relates to your industry

Education is a powerful tool for building relationships online. Try to teach your audience something they didn’t know, or even misunderstood, about your industry. This is an easy way to share your expertise and hopefully spark a conversation with fans and followers.

monogram lane

Recommended channels: Facebook, Twitter, LinkedIn, Google+

24. Share your favorite book or something that’s on your reading list

Have you read something good lately? Talk about it on social media. This is a great way to connect with fans and followers beyond talking about the products you sell or the services you offer.

Tip: Consider creating a reading list you think your audience would enjoy. Something like our 2014 Small Business Summer Reading List. These lists are easy to create and you can always ask your staff and customers to add to the list!

Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+

25. Give a shout out to another local business or organization

Picking up lunch at a local restaurant? Snap a picture and share it with your audience.

Are you following other local organizations on Facebook or Twitter? Share one of their posts and show some support.

https://www.facebook.com/laprovrockport/posts/10153094456212334

Recommended channels: Facebook, Twitter, Pinterest, Instagram

26. Show off your expertise with a helpful tip

Chances are you know a ton of tips and tricks your audience would love. Write down a list of helpful tips related to a particular product or service you provide. You may even have tips from customers. Share them and make sure to mention the customer in your post.

Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram

27. Post something in celebration of a company milestone, birthday, or little-known holiday

There’s a reason why the people who like your Facebook Page are called fans. These people really do care about your success and want to be there to celebrate it. Let them in on the celebration by talking about it on your different social channels.

Tip: Who doesn’t love a celebration? Invite your customers to celebrate with you by creating a special offer for them to take advantage of.

Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram

28. Cross-promote your social channels

Have you gotten started on a new social network lately? Sharing content across your social networks is a great way to bring your social media audiences together.

Tip: If you’re on Pinterest, you can easily share a link to a board on other social networks like Facebook or Twitter. This is a great way to promote multiple pieces of content at once.

Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram

29. Ask people to join your mailing list

Posting to social media is a great way to keep people up-to-date and build an online community. If you want to reach your audience even more effectively, encourage them to join your mailing list. Be clear about what and how often you send, so they know what they’re signing up for.

Ozarks

Recommended channels: Facebook, Twitter, LinkedIn, Google+

30. Thank your customers for their support

Here’s an easy one — say thanks!

It’s never a bad idea to let your customers know how much they mean to you. Tell them what they mean to you and they’ll show you the same with their continued business.

Recommended channels: Facebook, Twitter, Instagram

There you have it: 30 ideas, 30 ways to reach your audience and build your online community.

30 Day Social Media Content Challenge

If you commit to making it all the way through, you’ll have a lot of information about what your audience likes. You’ll also be able to see how much you can accomplish in just a few minutes a day.

So good luck!

Let us know what’s working well and if anything’s slowing you down. We’re happy to help you meet any challenge you put your mind to.

0
0
0
Never miss a post! Follow our twitter feed @ConstantContact