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No matter what healthcare niche you’re in, email marketing for healthcare is about driving patient engagement. Besides your healthcare website, email is the only other marketing asset you can own completely. The contacts on your list are yours. And more importantly, they are people who want to hear from you.…
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If you’re familiar with our guide, The Download: Making Sense of Online Marketing, you know that being successful with your online marketing efforts starts by understanding the fundamentals of marketing and using key tools together to build a strong foundation. This combination makes it possible for people to find you…
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If you’re a manufacturing business owner, there’s one undeniable fact of your life: you’re busy. You’ve got a lot to do and you’re always on the lookout for new ways to do better, be better, and learn more when it comes to marketing your manufacturing business. The internet is full…
Social media marketing is not just for showing off your selfie-skills anymore. Many businesses and nonprofits are already out there building awareness and keeping in contact with customers or supporters. You can even grow your company or organization’s network directly through Facebook. Now, with the integration of the Facebook lead…
In a recent Constant Contact webinar, Making Sense of Online Marketing for Real Estate, we asked real estate professionals about their biggest marketing-related challenges. Almost 29% of real estate professionals said getting more leads and clients was their greatest challenge. For a lot of real estate professionals, the instinct is…
I’m a huge advocate of taking a “strategy-first” approach before investing in the actual development of a school or university website. Unfortunately, most school websites start off as an information dump and eventually grow like an unplanned community with no flow or message for prospective enrollments. My school marketing agency,…
As a consultant, you’re the expert at what you do, and delivering excellent service to your clients is a top priority. But does your website reflect your expertise and give you the credibility your business needs to grow? 75% of consumers admit to making judgments of a company’s credibility based…
There may be a thousand ways that you found your way to this article, but the truth of the matter is, something has you wondering if you need to rebrand your business or just revamp your online presence based on the brand you have. Did you notice that Constant Contact…
When it seems overwhelming to get started in ecommerce, you can always get by with a little help from your friends. And there are no greater friends to online retailers than management software and tools. If you’re new to ecommerce or if you’re a brick-and-mortar retailer aiming to expand online,…
Sometimes, creating a brand identity can seem to be the most elusive part of building a small business. For many small business owners, their brand identity tends to be a reflection of themselves. But what happens when you step into a business that already exists — with its own history,…