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Every business, big or small, can benefit from keeping in touch with their customers on a regular basis. Email has been proven to be a significant contributor in getting customers involved with a business, and while everyone would like to reach out to their customers on an individual level, creating…
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A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily, and they check their inbox everywhere: while working out, eating, and even using the bathroom. Email marketing provides a reliable form of communication…
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A new year is a fresh start, a chance to make a change. It’s time to get motivated, to set your business up for success. Resolutions — or goals — are the first step to building a plan that keeps your business focused and progressing throughout the year. Hopefully, you’ve…
Social media can be a lot of fun… but it’s also a competition. Every day, millions of users log in to social media sites to connect with family, friends, and businesses they care about. The posts that your small business or nonprofit share on social media are going head-to-head with…
Gyms and fitness centers everywhere are packed to the brim with people ready to turn over a new leaf and get healthy – for a few more weeks. Studies show that 80% of resolutions fail by February. Your fitness business needs a resolution too: to grow your business with this…
It’s 2019, and you know what that means: New Year’s resolutions. The leading resolution? Getting fit. January is a great time of year for fitness professionals and facilities to build their businesses. But did you know a whopping 80% of New Year’s resolutions are given up by February of that…
Email marketing isn’t dead by any means — that’s a myth. But the real truth is that consumers are getting bored with run-of-the-mill email messages. A wall of text is never fun for anyone and adding a few images isn’t enough to keep readers around anymore either. That’s why you…
Ah, yes. It’s a brand new year and you’re scouring the internet for what you should be paying attention to on social media. As a small business owner, you’re likely already on a race against time when it comes to your marketing. That’s why it’s important to know where to…
No matter what time of year it is, it’s always a good idea to set marketing goals. Setting goals makes it easier to measure the results of your different marketing activities, including your email marketing campaigns, and also provides the focus and motivation you need to stick with them. For…
As a business owner, you’re investing a lot in your business to help it grow and succeed. But is the direction you’re taking your business the right move? Have you thought about what you want your business to accomplish in the short and long term? Do you go through strategic…