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There’s a new approach to “word of mouth” marketing, and it may have nothing to do with actually speaking. Word of mouth, or, what happens when people who know you well put their reputation on the line to tell others about your business, carries heavy weight in the small business…
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The end of the year is prime time for nonprofits. Thirty percent of all online giving happens in December, with 10 percent of the money annually donated online coming in during the last three days of the year. Considering all of the time, effort, and money you will put into…
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With the holidays fast approaching, it’s not too late to have your best holiday season ever. But how will you know if you actually did any better with your email marketing when the holiday season is over? Whether you’re looking to increase sales or donations, it’s best to take a…
If you’re a small business owner preparing for the upcoming holiday season, you probably have at least a few of these things at the top of your holiday marketing wish list: You want more time to do all the things you need to do to make this holiday season a…
Nobody likes missing out on something big. But if you haven’t started planning your holiday promotions, you’re already late to the party. And with holiday retail sales expected to increase by 4.8 percent in 2018 — to the tune of $720 billion — your business cannot afford to be shortchanged this…
Crafting appealing, impactful and intriguing abandoned cart subject lines is definitely not an easy task, but a little effort, lots of brainstorming, and knowing what gets your customers clicking will help your email subject lines stand out and encourage the reader to go ahead and open that email. Get started…
So much effort goes into crafting the perfect email for your customers. Think of the hours spent drafting relevant content, creating attractive images, checking all your links or promo codes work, and even running multiple A/B tests to make sure your email is effective. If you check your campaign metrics…
We all know communication is an important element to a successful business. But is the way you communicate with your employees working? In a 2016 survey by Digital Workplace Communications, 48% of respondents felt their employers needed to rethink digital communication. Whether you’re sending out emails, instant messaging, or using…
When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content is engaging, and customers can…
Long time, no see! Did you forget us? Imagine if a close friend of yours sent that message to you. What would you most likely do? I would like to believe you would instantly call or text back and make up for making your friend feel ‘abandoned’. Would you do…