How to Measure Social Media Performance

If you’re anything like I used to be, you started your business and immediately jumped on the social media marketing bandwagon — without any idea about what to do, how to do it, or how to tell if it was even working.  When it comes to my business, I always…

Online Customer Service Tips You Need to Know

Whether you’re shifting or just beginning to take your business online or just expanding your website, prioritizing customer service is a must. In fact, 54% of consumers reported that they base their decisions on a business’s customer service. On top of that, 92% of consumers say they’ll switch to another…

How Much Does It Cost to Build a Website?

Your website is the digital representation of your business. It is often the first interaction that people will have with you. So when you build a website, it’s important to create a brand identity that complements every other aspect of your business both digital (social media, blog) and traditional (business…