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Have you ever baked a cake? It seems like it should be pretty easy to make a Pinterest worthy masterpiece. But, even if you have all the ingredients, you can’t just start baking without the right bowl, spatula, measuring cups, spoons, mixer, and many other tools that you need. Right?…
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Have you ever heard the phrase, “You gotta pay to play?” No, I’m not asking about your trip to Vegas. Pay-to-play refers to paid social advertising options for businesses looking to improve their social media marketing results. With more and more brands turning to social media marketing, paid ads give…
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Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind. These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business. While most brands were quick to include social media in their marketing plans, many are…
Difficult clients can not only rattle you in the moment, but also cause long term stress and strain on your business. Long-term stress can cause you and your employees to experience a variety of symptoms, such as: Anxiety Depression Sleep problems Headaches These symptoms can all translate into business downfalls,…
Recently, Verizon made a change in their DMARC authentication policy which affects people sending from verizon.net email addresses. If you use verizon.net in the “from” address of your email campaigns, you may have noticed an uptick in bounces on campaigns sent on March 4th and 5th. A policy change was…
When I’m out talking to small business owners or those who work in social media marketing for a living, I often get a few very similar questions: “Do I need to be on every social media platform? There are so many!” “Facebook is the place to be, right? Everyone is…
What are your website security plans for this year? If you’re an optimist, and have been lucky so far, your strategy might be to continue hoping hackers don’t notice you because you’re a small target, compared to the massive corporate data breaches that make the news. But that’s a bad…
Holiday-themed email marketing plays a big role in how you communicate with your customers, and get the word out about your upcoming holiday promotions. Holiday emails carry important offers and discounts that help consumers make the most of their special day. Still, your email should be tempting enough to thump…
Large businesses spend millions – even billions – to get their brand out into the world. Companies like Nike, Apple, Amazon and Proctor & Gamble spend a significant amount of money on television and print ads, or work with social media marketing and influencers. Companies are trying to increase the…
Getting to the gym everyday is considered to be a momentous task for the general population. How do you keep your fitness members engaged, energized, and motivated throughout the year? Email marketing continues to play a major role in reaching out to your customer base, and getting them to engage…
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