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When it comes to increasing engagement on a website, you’ve probably heard of the usual suspects: Create website content that stands out Include relevant visuals that complement the content Respond to all comments Are those important? You bet. Do they work? Definitely. But here’s the issue: As important as those…
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When you think of sales, you probably envision that high-pressure salesman at a used car lot. The stench of discount cologne hitting your face as that tight-gripped, over-exuberant handshake discombobulates you, rendering your Carfax reports and KBB print-outs useless against the pushy, hardnosed tactics yet to come. In those situations,…
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The average person checks their email dozens of times a day. They’re actively looking for something to engage with. While many businesses spend a lot of time focusing on subject lines and sending frequencies, these factors might be the least of your worries. First, you need to make sure you’re…
You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With…
Need to build a list of qualified leads from visitors to your WordPress website? Who doesn’t? Growing an email list of people who are genuinely interested in your product or service will help you grow your business. In fact, 80 percent of small businesses find email marketing to be an…
If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email…
Your customers wake up every morning and check their email. Through the course of their day, they’ll spend an average of 6.3 hours reading around 88 emails. Shouldn’t your business be among them? Sending out a marketing email isn’t difficult, but you have to think about it a little differently…
You’ve decided to start a blog. You’re ready for the world to learn more about your business, your passions, or both. One of the biggest challenges to getting started is finding the right name for your blog. Figuring out a good name is hard enough on its own, but it…
You’ve decided to use a survey or poll to learn more about your audience. Now all you need to do is to write your survey questions. Sounds easy enough, doesn’t it? But beware. There are some common mistakes that are easy to make even on the simplest of questions. Use…
Outsourcing your marketing can be a smart move for small businesses. Whether you want to find new customers, build a stronger brand, or engage existing customers, effective marketing campaigns require careful planning. If you’re looking to hire a marketing agency, you want to make sure you’re sizing the marketing professional…