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Difficult clients can not only rattle you in the moment, but also cause long term stress and strain on your business. Long-term stress can cause you and your employees to experience a variety of symptoms, such as: Anxiety Depression Sleep problems Headaches These symptoms can all translate into business downfalls,…
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Recently, Verizon made a change in their DMARC authentication policy which affects people sending from verizon.net email addresses. If you use verizon.net in the “from” address of your email campaigns, you may have noticed an uptick in bounces on campaigns sent on March 4th and 5th. A policy change was…
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When I’m out talking to small business owners or those who work in social media marketing for a living, I often get a few very similar questions: “Do I need to be on every social media platform? There are so many!” “Facebook is the place to be, right? Everyone is…
What are your website security plans for this year? If you’re an optimist, and have been lucky so far, your strategy might be to continue hoping hackers don’t notice you because you’re a small target, compared to the massive corporate data breaches that make the news. But that’s a bad…
Holiday-themed email marketing plays a big role in how you communicate with your customers, and get the word out about your upcoming holiday promotions. Holiday emails carry important offers and discounts that help consumers make the most of their special day. Still, your email should be tempting enough to thump…
Large businesses spend millions – even billions – to get their brand out into the world. Companies like Nike, Apple, Amazon and Proctor & Gamble spend a significant amount of money on television and print ads, or work with social media marketing and influencers. Companies are trying to increase the…
Getting to the gym everyday is considered to be a momentous task for the general population. How do you keep your fitness members engaged, energized, and motivated throughout the year? Email marketing continues to play a major role in reaching out to your customer base, and getting them to engage…
If you wanted to try the local restaurant with a big sign that claims, “The best food in town!” but hear from someone you know that the food and service are just okay – do you still go? Your decision has already been influenced before you even see the restaurant.…
I like old cars – the more problems, the better. When you like old cars, you learn to enjoy the brief pause of a roadside breakdown, but also the tricks to get the car moving again: a jumpstart. Get the car moving, drop it into gear, and the engine should…
Powerful images make a positive impact. The fitness industry has a large audience that’s always looking for relevant content online, and that audience consumes content in multiple ways – videos, blogs, newsletters, ads, and images. The use of relevant images, however, has the unique power to drive home the desired…
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