How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results

Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the…

Email Marketing for Healthcare

No matter what healthcare niche you’re in, email marketing for healthcare is about driving patient engagement.  Besides your healthcare website, email is the only other marketing asset you can own completely. The contacts on your list are yours. And more importantly, they are people who want to hear from you.…

How to Manage Reviews and Listings for Manufacturers

If you’re a manufacturing business owner, there’s one undeniable fact of your life: you’re busy. You’ve got a lot to do and you’re always on the lookout for new ways to do better, be better, and learn more when it comes to marketing your manufacturing business.  The internet is full…

How to Design and Build a School or University Website

I’m a huge advocate of taking a “strategy-first” approach before investing in the actual development of a school or university website. Unfortunately, most school websites start off as an information dump and eventually grow like an unplanned community with no flow or message for prospective enrollments.  My school marketing agency,…