FEATURED
Let’s start out by facing a tough reality: many small businesses — even the most successful ones — aren’t getting the most they could be from their email list. It’s not that they’re not working hard or seeing good results. In fact, for many, email marketing is already their biggest…
FEATURED
Every year I learn something new in my garden. My first year growing vegetables, I harvested lettuce by pulling the entire plant up by the roots. Had I known, I would have just clipped off the leaves I needed, leaving the plant to produce new leaves all season long. If…
FEATURED
In my experience with nonprofits, the most meaningful takeaway is how important it is to thank people. Whether it’s a note to a friend, or acknowledging the person who let me in front of them during my morning commute, I still use this lesson on a daily basis. Timing is…
The squeaky wheel gets the oil, but when there’s a symphony of squeaks all in the same month every year, you need to craft an appeal that stands out. Creating a message that speaks to the right audience, frames your call for donations in the right light, and makes it…
Has this ever happened to you? You’ve done all the work. You’ve created a new webpage or email campaign, and you’re ready to release it into the wild – then, right at the last minute, you start second guessing yourself. Maybe that image you chose isn’t quite right? Should your subject…
Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from your kneecaps, saying, “Read all about it, 7 Ways You Can Save The World!” A headline like that feels more at home on an email than a newspaper, but either…
Thanks to Internet and social media sites, visuals play a big part in today’s world, and stats show that online articles containing relevant images have 94% more total views. So, if your emails don’t include great visuals, you’re missing out on the opportunity to fully engage with your readers. Need…
With channels like email, social, mobile, and web — nonprofits have never had more opportunities to stay in touch with the people who matter most to their organization. But even with all the tools available, you may feel that your organization still has room for improvement when it comes to…
Recently, I have been seeing a lot of storefronts having fun with the chalkboard signage outside their doors: I love this concept because when customers are walking by, they have about 2 seconds to make a decision on whether to go into the store or keep walking. These signs grab…
With so much work to do, and limited staff and resources, social media often takes a back seat for nonprofits that are too busy planning board meetings, drafting annual appeals, and raising enough money to keep the lights on. I get it. I used to work in the nonprofit world…