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It’s my full-time job to create content that helps small business owners to market their businesses online. But rather than sitting at our desks researching, writing about, and discussing online marketing, it’s important to us at Constant Contact that our advice is regularly tested in the real world. If you’ve…
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It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to your marketing email, no one seems to have a problem with making a snap decision. Crafting quality email subject lines to drive open rates The subject line in an email is…
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We all know that real estate is not a one-click business. Buyers are saving for a year or longer for their down payment, and sellers are waiting for just the right time to put their home on the market. People don’t impulse-buy or impulse-sell a house; they need time to…
You’ve set up a Facebook page for your business. Thats great! But now what? How can you start to promote your new Facebook page and get your fans to start engaging with you? To start connecting with current and potential customers on your Facebook page, there are a few things…
Outside of the meaning of life, no other question keeps business owners up at night more often than, “How do I get more customers?” With the advent of the digital era, the question of how to get more customers is now linked with the questions of how to get found…
In The Download, our ultimate guide to retail marketing, we devote a section to discussing the importance of increasing the number of positive reviews left by customers on Google. We also emphasized in our last article on how customers find your store online the importance of asking your customers to…
This post is the second of a two-part blog series on starting an online store. Read part one here: What You Need to Know Before Starting an Online Store. Want to know how to set up an online store? Keep running into information that’s geared towards big e-commerce stores, dropshipping,…
This post is the first of a two-part blog series on starting an online store. Read part two: How to Set Up an Online Store. Here’s the thing: I’ve been thinking about starting an online store for a long time now. However, I keep getting stymied every time I go…
Next time you want to know how many people in a room volunteer for a nonprofit organization, just stand on the nearest chair and announce that you are a nonprofit marketing and fund development professional. Before you know it, you will be peppered with questions. How can we get the…
If you’ve read our online marketing guide, The Download, then you know that email marketing is still the easiest and most effective type of digital marketing there is. It’s an integral part of online marketing. And It’s a low budget, high return, marketing solution that requires a minimal investment of…