5 Tips to Outsmarting Your Competition through Google Ads

My oh my, how marketing has changed. It’s crazy busy these days to get the message out there using digital marketing. You’re writing blogs, managing social media channels, using email marketing… and then there’s also PPC (pay-per-click advertising). When do you sleep or just enjoy life? “Pay-per-click” is a form…

Don’t Put All Your Marketing Eggs in One Basket

Do you remember the day that Facebook and Instagram went down? #facebookdown and #instamageddon were actual hashtags, and they were trending for days. As a biz coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t…

What is Email Segmentation?

“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened there? You know the business, but you own a dog, why are…

When Can You Quit Your Day Job?

Starting a small business requires a lot of effort, time, and resources. It’s not uncommon for small business owners to still maintain a full-time job while operating their company on the side. But how do you know when you’re in a good enough position to quit your day job? You…

How to Use Events to Reach Your Prospects

This is a guest post by Rachel Grate, content strategist at Eventbrite. Your team juggles countless sales strategies to fuel your business. But only one empowers you to connect with your prospects and customers in person, to build one-on-one relationships, and drum up enthusiasm: Live events. Of course, your goal…

5 Lessons from This Year’s Top Small Businesses

Happy National Small Business Week! Every year, the United States celebrates a week dedicated to appreciating small businesses. This year, National Small Business Week falls on May 5th – 11th, 2019. In addition to celebrating all small businesses, the Small Business Association (SBA) recognizes select, outstanding entrepreneurs and small business…

When is it Time to Hire Employees?

Starting a business isn’t easy. Growing it by yourself is even harder. This means that as a small business owner, you’re going to need to create a new job and hire at least one employee at some point. In fact, small businesses accounted for 1.9 million new jobs in 2018.…