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We live in a time when major data breaches make news headlines on an almost daily basis. We know that Yahoo, for example, agreed to a $50 million settlement in relation to a 2013 breach that impacted about 50 million users. This works out to a measly $1 per user,…
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I remember walking into this small boutique store a few years back on holiday, exploring the local scene. As I walked in, there was this beautiful white shirt right in front of me. I had one of those “Confessions of a Shopaholic” moments, where I thought that shirt spoke to…
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Graphic design is critical to any business, but especially for those just starting to build brand awareness, and make their first impressions with customers. It’s important to present your business in the best possible light, and the first step to doing that is making sure your business has great graphic…
Pinterest, Instagram, that billboard that caught your attention while driving to work this morning, that email that enticed you to take action – there are thousands of ways potential customers are visually enticed every single day. When you combine great content with relevant images, viewers are more likely to retain…
Wouldn’t it be nice if we could grab the first picture we came across, slap it at the top of our content, and call it a day? (Between you and me, I think that’s what some people do.) You and I both know it’s not that easy. In fact, it’s…
A new year brings with it a new set of challenges, opportunities for growth, and a whole new set of digital marketing trends. While some of us have already bailed on our personal New Year’s resolutions, businesses have a completely different list on their minds – what they need to…
Is your business celebrating Valentine’s Day this year? If not, you could be missing out on some serious love from your customers. According to the National Retail Federation, U.S. consumers are expected to spend over 20 billion on Valentine’s Day. How can your business cash in on Valentine’s Day? A…
You know the saying, “you shouldn’t judge a book by it’s cover?” While it’s something we’ve all been taught since childhood, we humans are actually pretty terrible at it. In fact, did you know people typically form a first impression in a mere 50 milliseconds? For a small business owner,…
Delicious food, a diverse menu, a groovy vibe, fantastic customer service — and no customer base. What a bummer! Running a successful restaurant today is so much more than just offering good food and good service. Yes, while the food and service should always be top priority, it only works…
The shirt that I’m wearing right now, I bought on a whim. I don’t like buying clothes, but scrolling through the photos on the new clothing company’s website, I could see that the products were high quality, and could meet my steep demands. I also felt, somewhere deep down, “that…