FEATURED
For nonprofit professionals, Giving Tuesday is a big opportunity to drive donations ahead of your end-of-year campaign. Just take a look at these stats: In 2018, #GivingTuesday donations exceeded $400 million online through a total of 3.6 million gifts. The campaign also generated 14.2 billion social impressions, bringing together participants…
FEATURED
When building your website, writing your about page shouldn’t feel awkward, as if you’re sharing your life story with someone that doesn’t want to hear it. Instead, you should share your passion and explain why you’re excited about your brand. Customers read the about page when they’re looking for validation that…
FEATURED
The hardest part about designing your own website is getting enough courage to hit that scary “Publish” button. Once you do that, your business is out there for the world to see – which is a great thing – but you need to know that your site is ready –…
There’s a lot of noise out there about Google Ads, and it can be overwhelming. With a higher return on investment than other forms of advertising, Google Ads can be a powerful tool for small businesses looking to grow their revenue. But technical jargon, endless search results, and cluttered marketing…
A consistent and active social media presence isn’t just a good idea for small businesses and nonprofits — it’s essential. 63% of customers expect companies to offer customer service via their social media accounts. You don’t want to miss out on their business! The need to manage your social media…
The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen for…
Personalization makes all the difference when it comes to email marketing. If you’ve tried using a greeting tag to address your subscribers by name or segmentation to assure you’re only delivering relevant content, you’ve probably seen first-hand that personalized emails perform better, leading to higher open rates and click-through rates.…
You’ve probably heard the term “search engine optimization” (SEO), but have you implemented it into your online marketing strategy? Imagine you need something — a product or service. What do you do? You Google it, right? Then, Google spits out a page of search results related to what you’re looking…
There are money-making opportunities all around us if we just take a second to look. For small business owners, temporarily shifting focus from your daily operation and seeking out income streams can bring additional growth and funding to the business you care so much about. Not sure if a side…
Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. What are the key dates…