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Have you ever opened your email inbox to find four emails from the same business? Maybe a wrongly addressed email? Or even an email with basic spelling and grammar errors? If a mistake happens once, you likely won’t think too much about it. But if mistakes happen multiple times, that…
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Ready to keep growing that email list? In my last post, I introduced you to the wonders of web pop-up forms — which will consistently deliver quality leads to your business. Today, I’m diving into another strategy. Something you can use to really accelerate your list growth. New to Constant…
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This year, more people will find your website on mobile devices, and read your emails on them, than ever. Are both you and your business positioned and ready to convert them into clients? Instead of trying to make predictions or track nuanced industry trends and economics, you can be more…
Businesses, large and small, are in the midst of preparing for compliance with the European Union’s (EU) new data privacy laws: The General Data Protection Regulation, or the GDPR, which will go into effect on May 25, 2018. The GDPR is very broad in scope and can apply to businesses…
April showers bring… the latest and greatest enhancements to Constant Contact! Take two minutes to learn more about the new improvements and features available in your Constant Contact account. New product enhancements include: Shopify Integration: Insert your products directly into your emails by connecting your Shopify store to your Constant Contact account.…
Many businesses still use the same old tactics they used back in the early 2000’s to get people to subscribe to their list. Imagine if a salesperson walks up to you on the road and asks for your phone number just to call you and tell you about more sales…
Grouping your email contacts based on information you know about your customers is like inviting guests to different parties. You know that some friends like to dress up, so you invite them to the costume party. The friends that like to belt out a tune get invited to the karaoke…
As much as I hate to admit it, I’ve been known be a little late to the party. Whether it’s that great new TV show everyone’s talking about, the hot new song everyone somehow already knows the words to, or the latest app on everyone’s phone, there’s a fair chance…
This probably goes without saying. Whether you’re brand new to email marketing or have been at it for years, you should always be looking for opportunities to grow your email list. It makes sense, right? Bigger email lists mean bigger results for your business. More new customers. Increased sales. New…
Would you hire a personal trainer that was out of shape, didn’t follow a nutritional diet, and rarely exercised? You wouldn’t. People like to hire both experts and businesses alike that practice what they preach. So, if you’re a marketer, your potential clients are going to want to see that…