4 Essential Templates to Jumpstart Your Email Marketing

Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key to writing a marketing email…

7 Emails Your Restaurant Should Be Sending

“The microwave is dead!” Four horrible words no one wants to hear at 5:30 pm when you have a “hangry” toddler and spouse. All I wanted was to make a quick and easy meal for dinner. It was 30 agonizing minutes to heat up the oven and food to just…

How Running a Marathon is Like Running a Business

Here in Boston, we kind of have a thing for running. Every year on Patriots’ Day, a local holiday celebrated on the third Monday of April, nearly 30,000 people from over 90 countries take to the streets of Massachusetts to embark on a 26.2-mile long challenge. It is not a…

10 Best Practices when Interacting with Customers

You already know you’re dedicated to your brand, but how do you get customers to feel the same way? It starts with building positive experiences. Each time you interact with a customer or client, you want to establish a connection and build a meaningful relationship. This can be done in…

12 Expert Tips for Getting Started on Social Media

Want to get started on social media but aren’t sure how? We caught up with a few social media experts – people who truly live and breathe social media day in and day out – to get their tips on how to get started on social media. We asked business…

Email Copywriting 101: A Helpful Guide

You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, takes time, creativity, and practice. To create a consistent brand tone, every email you send…