Make Your Seasonal Business Work All Year Long

As a seasonal business owner, you already know the highs and lows of seasonality can get stressful. In fact, you face challenges other businesses don’t have to worry about, such as: Saving enough to pay for utilities, employees, and other business expenses during your off-season Managing your inventory through your…

Fund Your Business Through Crowdfunding

Funding your business can come about in different ways. You can go the traditional route – save up money, raise the money through some investors, or work with a bank to secure a loan. You can also be a bit creative with your business’s funding. Crowdfunding is a way to…

How to Use Email to Get More Online Reviews

Online reviews are my go-to for everything.  Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision.  I trust online reviews as much as I trust…

How Spam and Phishing Work (and How To Handle It)

As the internet has evolved, the threat of cybercrime continues to rise with hackers constantly looking for new ways to steal information, extort money, and wreak havoc on businesses and individuals.  Although major data breaches dominate the news today, most instances of cyber-attacks occur on a smaller scale. Despite the…

How to Use Google ‘Near Me’ Searches to Your Advantage

I love potatoes. They are the top food in my diet. I like them baked, fried, scalloped, you name it. But most of all, I like them mashed. I can’t count the times my boyfriend has asked me what I want for dinner and I’ve simply responded, “mashed potatoes.” Sure,…

Organic vs. Paid Search: What’s the Difference?

My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She used a combination of paid…