How to Design and Build a School or University Website

I’m a huge advocate of taking a “strategy-first” approach before investing in the actual development of a school or university website. Unfortunately, most school websites start off as an information dump and eventually grow like an unplanned community with no flow or message for prospective enrollments.  My school marketing agency,…

Is It Time to Rebrand Your Business?

There may be a thousand ways that you found your way to this article, but the truth of the matter is, something has you wondering if you need to rebrand your business or just revamp your online presence based on the brand you have. Did you notice that Constant Contact…

How to Send Effective Child Care Marketing Emails

If you’ve got a list of leads with email addresses of potential child care enrollees, you can leverage those leads as a powerful tool to increase your child care enrollment.  In my experience as a child care business owner, I’ve found that there are several things to know about email…