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You’ve sat down at your computer, opened your email marketing tool, and… You don’t know what to do next. Don’t worry, you’re not alone. Even when you find the time to work on your marketing, the thought of getting started can be daunting enough to make you say, “I’ll just…
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Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring. But from a marketing point of view, using click segmentation with…
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Whether you’re trying to open a new small business or have been a business owner for years, a common factor in success is money. Investors can be a good source of financing for your business. Regardless of the stage your business is in, an investor can help you with your…
By now, you’ve created a Google My Business profile and learned how to optimize your business profile. Now it’s time to explore one of the most powerful ways to grab a searcher’s attention: Google My Business posts. What are Google My Business posts? GMB posts are almost like mini-ads for…
Thank you. Two simple words that have the power to foster better relationships, and build communication. As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success. Saying ‘Thank you’, to your customers for…
Marketing in today’s world is becoming more and more visual. Images have the power to cut through all of the noise and catch your audience’s attention. Not only do you need to find the right image, but you need to use it in a way that supports the message. In…
Holidays are always exciting. Friends and family get together, the streets buzz with shoppers, restaurants are full, gifts are exchanged — it’s an atmosphere of joy and merriment. It is hard to believe, but autumn is just around the corner. Kids will be heading back to school, and business owners…
If you’ve made it to this page, you’ve probably heard of Instagram, right? No surprise there: A half a billion people worldwide access the platform on a daily basis. And, of all internet users — literally everyone connected to the internet — more than 37% of us will check Instagram…
You opened your business with a strong vision but the road to success isn’t always easy. Especially if you’re struggling to grow due to: Tough competition Evolving markets New technology Employee turnover The good news is you don’t have to find ways to grow your business all on your own.…
I’ll never forget the first party I ever threw. Only two people came. I was completely deflated. When I recovered from the blow to my ego, I asked a few people why they didn’t come, and it turned out that they had simply forgotten. So what should I have done…