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Automation is what makes 21st-century life possible. People have fully embraced automated technology, enjoying the luxury of having daily amenities such as programmable thermostats, self-starting coffee makers, ice cube makers, and automatic bill pay. But many business owners, especially small and mid-sized business owners, fear using automation in marketing because…
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As a healthcare professional, you might be wondering if you even need your own website for your healthcare practice. As a small business marketing advisor, I can tell you definitively that the answer is yes — you definitely do. You know that most of your new patients have always come…
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Email marketing has been at the forefront of the digital marketing world since 1978 when Gary Thuerk promoted his company’s computers in a group message sent to four hundred recipients. That single email made him millions of dollars in sales — and email marketing has done the same for countless…
There are few marketing techniques as effective as social media marketing. The ability to reach your audience from anywhere in the world makes this method of obtaining and retaining customers more accessible than ever before. Now that customers are always on their cell phones, many businesses are looking for new…
In the not too distant past, if our basement flooded or we were considering a home remodel, we pulled open our kitchen junk drawer, hoisted the phone book onto the counter (thunk), and flipped to the yellow pages. But these days, our phone books typically serve one of two purposes:…
Online marketing presents opportunities for real estate agents and brokers to build their brands, capture more leads, and ultimately close more deals. If you’re just getting started with online marketing for real estate or not seeing the results you’ve hoped for, then this session is for you. With our guest…
Ecommerce and brick-and-mortar stores are no longer two opposing sides; the great retail war is over. Rather than choosing one or the other, most successful companies today are opting for both. By now, most retailers recognize that an ecommerce site can complement their brick-and-mortar store — the problem is that…
Like Sinatra’s “New York, New York” or Louis Armstrong’s “What a Wonderful World,” old standards stand the test of time. Over decades of use and thousands of sing-alongs, these classics have the perfect je-ne-sais-quoi that keeps us turning up the volume. The classics aren’t just reserved for music and entertainment,…
July is the month of summer! With the Fourth of July fast approaching, people are dusting off the BBQ grills and digging out their sunscreen (if they haven’t done so already). And while our Independence Day tends to dominate the month of July here in the states, there are lots…
Let me guess — education marketing and admissions are a real source of stress and anxiety for you? Perhaps you are not a marketing expert and making important decisions about how to spend your education organization’s limited marketing budget can be difficult and even frustrating. Let’s not pretend that this…