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Back in the day, when the teacher passed out a new writing assignment the whole class groaned – unless there was a rubric attached. Actually, the other kids were probably still groaning, but I was relieved. A rubric meant that no matter what I wrote about, if I could hit…
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Breaking up is hard. Especially when you’ve put in so much work to keep someone interested and invested in your relationship. When someone unsubscribes from your email list, it hurts too. Kind of like getting dumped in the ninth grade. Oh, the drama! Don’t take it personally when a customer…
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Imagine this: It’s a Sunday morning after a long hectic week, and you think today is perfect for a relaxing brunch with your best friend. However, you happen to know for a fact that she spends every Sunday binge watching Netflix. But you really want that mimosa, so you start…
In order to effectively communicate with your nonprofit audience, you have to understand them. Each person has different needs, wants, and interests. What catches one person’s attention may have no effect on another. When you start out using email marketing, you may not know much about your subscribers. The great…
When we think of Fall, many of us think cooler weather, earlier sunsets, and apple picking. But for the majority of small business and nonprofits, this time is used to prepare for and launch into the race towards year-end goals. Timing is everything, which is why it is important to…
Can businesses that still pull in revenue go bankrupt? The answer is yes. So how can small business owners prevent this from happening to them? From discounted cash flow analysis to cash flow projections, there are a number of methods to help business owners properly manage cash flows. After all,…
When you’re a kid you quickly learn the right way to ask for something from your parents, mostly, by remembering what didn’t work. Rule #321: It’s alright to ask Dad after Mom says no, but only if they’re not home at the same time. Learning from the past is natural,…
Today email is one of the best ways to communicate with your audience because you can reach them wherever they are. The more people you get on your email marketing subscriber list, the better chance you have of enticing them to do business with you. That’s why it’s important to…
These are the experiences of nonprofit organizations. Their daily mission: to better the world. To seek out new supporters and those in need. To boldly help where no organization has helped before! Nonprofit communicators have plumbed social media’s depths for years in attempts to grow their organizations’ audiences and volunteers,…
As a small business or nonprofit, you know how important a first impression can be. And with the end of the year fast approaching, those impressions are vital in order to finish out the year strong. Whether it’s the first time someone walks into your store, the first time someone…