How Running a Marathon is Like Running a Business

Here in Boston, we kind of have a thing for running. Every year on Patriots’ Day, a local holiday celebrated on the third Monday of April, nearly 30,000 people from over 90 countries take to the streets of Massachusetts to embark on a 26.2-mile long challenge. It is not a…

10 Best Practices when Interacting with Customers

You already know you’re dedicated to your brand, but how do you get customers to feel the same way? It starts with building positive experiences. Each time you interact with a customer or client, you want to establish a connection and build a meaningful relationship. This can be done in…

12 Expert Tips for Getting Started on Social Media

Want to get started on social media but aren’t sure how? We caught up with a few social media experts – people who truly live and breathe social media day in and day out – to get their tips on how to get started on social media. We asked business…

Email Copywriting 101: A Helpful Guide

You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, takes time, creativity, and practice. To create a consistent brand tone, every email you send…

How to Develop a Social Media Strategy

Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find what they’re looking for. Taking that first step, to…

How to Make Sure You Have a Strong Brand Identity

Having a strong brand is one of the most important ways you can help ensure that your business is successful. And one of the best ways to strengthen your brand is by keeping your brand messaging consistent. Companies that have consistent brand representation typically see an increase in revenue of…