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Think of any product. If you wanted to buy it right now, what would you do? You would pull out your phone or computer, open a web browser and do a search for that product. That’s why SEO matters. Your business has to show up when someone types in the…
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In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email. In this on-demand webinar, we’ll provide tips and…
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If you’re anything like I used to be, you started your business and immediately jumped on the social media marketing bandwagon — without any idea about what to do, how to do it, or how to tell if it was even working. When it comes to my business, I always…
If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind. While you may not have all your plans finalized, or even started at this point, you know that the next couple of months are going…
Whether you’re shifting or just beginning to take your business online or just expanding your website, prioritizing customer service is a must. In fact, 54% of consumers reported that they base their decisions on a business’s customer service. On top of that, 92% of consumers say they’ll switch to another…
We’ve been busy. In the past few months, we’ve launched some game-changing tools to help small businesses and non-profits to reach more people, expand their online presence, and get more out of the time they spend marketing online. To say we’re excited about it would be an understatement. Watch our…
Your website is the digital representation of your business. It is often the first interaction that people will have with you. So when you build a website, it’s important to create a brand identity that complements every other aspect of your business both digital (social media, blog) and traditional (business…
“Online marketing is too confusing, too expensive, and too time-consuming for our nonprofit organization!” I hear you. But stay with me. I promise to leave you with easy-to-implement ideas to up your nonprofit’s outreach game and branch out into the online world. First, though, let’s consider a few assumptions about…
If you run a nonprofit, you’re probably already familiar with #GivingTuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses,…
“Our Cyber Monday offer was our first email with Constant Contact.” When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “To be honest, I really wasn’t expecting anything from it. I had never run a special before,…