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If your efforts to expand your business have fallen short, consider finding a niche. Niche markets are small, focused target markets that you can go after directly. Some examples of niche markets include: Fitness niches such as muscle training for adults over 50 Home repair niches such as house flippers…
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Whenever I visit a new city or country, one of the things that I most look forward to is tasting the local cuisine. Every place has its unique flavors and secret recipes for me to discover. Today, with online business listings and mobile apps, finding local cafes and restaurants is…
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From term loans to a Small Business Administration (SBA) loan, small business owners have many options to look at when thinking about financing. A loan can help you open the doors of your small business, purchase an expensive piece of equipment, or fill the gap in your cash flow. Taking…
When people are looking for a product or service, they turn to online search. They may search based on keywords, or they’ll search specifically for your business name. The truth of the matter is, your audience is going to judge you based on the results of that search. They want…
My oh my, how marketing has changed. It’s crazy busy these days to get the message out there using digital marketing. You’re writing blogs, managing social media channels, using email marketing… and then there’s also PPC (pay-per-click advertising). When do you sleep or just enjoy life? “Pay-per-click” is a form…
Do you remember the day that Facebook and Instagram went down? #facebookdown and #instamageddon were actual hashtags, and they were trending for days. As a biz coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t…
“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened there? You know the business, but you own a dog, why are…
Starting a small business requires a lot of effort, time, and resources. It’s not uncommon for small business owners to still maintain a full-time job while operating their company on the side. But how do you know when you’re in a good enough position to quit your day job? You…
This is a guest post by Rachel Grate, content strategist at Eventbrite. Your team juggles countless sales strategies to fuel your business. But only one empowers you to connect with your prospects and customers in person, to build one-on-one relationships, and drum up enthusiasm: Live events. Of course, your goal…
Happy National Small Business Week! Every year, the United States celebrates a week dedicated to appreciating small businesses. This year, National Small Business Week falls on May 5th – 11th, 2019. In addition to celebrating all small businesses, the Small Business Association (SBA) recognizes select, outstanding entrepreneurs and small business…