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The coronavirus (COVID-19) pandemic has certainly changed the way we all do business. From learning to market and communicate sensitively to adjusting to working from home, we are left with a lot of new challenges. Now more than ever is important to utilize online marketing tools to communicate and continue…
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The travel and tourism industry thrives on exploration, collaboration, and networking. The new normal of social distancing brought on by the coronavirus (COVID-19) has affected business in a way that has left small business owners in our sector worried, confused and unsure what to do next. In many ways, digital…
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With the spread of COVID-19, businesses and nonprofits around the world are forced to change the way we communicate during a crisis. This poses an existential risk for nonprofits who rely on galas and other in-person events to fuel our organizations. Nonprofits depend on emotional appeal. We need our donors…
The COVID-19 (Coronavirus) pandemic is changing the way we all do business. There is much we still don’t know about how this situation will play out. As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to…
Retail business owners are resilient, but many are scrambling to adapt in the face of the series of challenges brought on by the coronavirus pandemic. For a retail business, selling equals survival. So why not increase opportunities for sales by selling in multiple marketplaces, not just your own online store?…
Editor’s Note: This post was originally published in late 2019. As businesses continue to seek ways to adapt while the coronavirus (COVID-19) crisis changes the small business landscape, we are re-sharing this article to give small business owners another option to start selling their wares online ASAP. For more assistance…
It’s April. While all of us are trying to adapt to social distancing and government-required closures, time continues to pass. And now we find ourselves in the month of April with bright green buds of spring poking through winter’s gray. For me, no matter what else is happening in the…
Shock, fear, and panic — All these feelings raced through my mind when I heard the news that restaurants were no longer allowed to provide dine-in experiences to patrons in my state (Colorado). The impact of the COVID-19 crisis is scary and unfamiliar enough, and now on top of it…
I love nonprofit organizations and the people who power them. Early in my career, I pivoted into the nonprofit sector because I was so inspired by the work people were doing to help their communities and I needed to be a part of it. As a communications and marketing professional,…
Content marketing is a way for you to reach your perfect customers by offering valuable, engaging information over time. It can be in written, audio, or video form. It allows you to increase your chances of getting found, and grow your profits. And while our current coronavirus (COVID-19) situation continues…