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Congratulations! If you followed our previous post you know how to create your Google My Business profile. But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when…
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I have a confession, I love shoes. I love them so much that I once received a handwritten note from a store for buying so many. I also love the yearly birthday email that my favorite shoe store sends. It may be automated but it brightens my day and makes…
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As a small business owner, you aim to run your business efficiently. You focus on your business’s finances and make sure they’re in order. But cash flow issues can quickly spiral out of control. And in the worst-case scenario, it can close down your business. In fact, 29% of businesses…
As a seasonal business owner, you already know the highs and lows of seasonality can get stressful. In fact, you face challenges other businesses don’t have to worry about, such as: Saving enough to pay for utilities, employees, and other business expenses during your off-season Managing your inventory through your…
Funding your business can come about in different ways. You can go the traditional route – save up money, raise the money through some investors, or work with a bank to secure a loan. You can also be a bit creative with your business’s funding. Crowdfunding is a way to…
Online reviews are my go-to for everything. Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision. I trust online reviews as much as I trust…
As the internet has evolved, the threat of cybercrime continues to rise with hackers constantly looking for new ways to steal information, extort money, and wreak havoc on businesses and individuals. Although major data breaches dominate the news today, most instances of cyber-attacks occur on a smaller scale. Despite the…
I love potatoes. They are the top food in my diet. I like them baked, fried, scalloped, you name it. But most of all, I like them mashed. I can’t count the times my boyfriend has asked me what I want for dinner and I’ve simply responded, “mashed potatoes.” Sure,…
My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She used a combination of paid…
Representation matters. It’s important to ask yourself,
“Do the stock photos I use accurately represent the diverse community my business serves?”