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October is almost here. That means it’s time to take out the Halloween decorations, find pumpkin versions of your favorite coffee drink, and plan your business’s holiday promotions. It might seem early, but with almost all of the biggest shopping days of the year coming up in the next three months,…
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The holidays are coming. And if you’re like most small businesses and organizations, email marketing will play a big role in how you communicate with your audience and get the word out about your upcoming holiday promotions. Email marketing drives around 20 percent of online sales during the holiday season. If you…
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Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. Join us for a free…
When most of your focus is spent on keeping your business open, your marketing’s planning and scheduling can often fall behind. Luckily, Constant Contact has just made it easier than ever to plan out your marketing emails. Introducing the official Constant Contact Marketing Calendar. The marketing calendar provides you with…
You’ve probably heard that social media can help get more people to your website. But are you still struggling to crack the code on how to increase website traffic through social media? At HostGator, we’ve found a mix of tactics to drive traffic to our website and blog on a…
Resources — especially your time — are precious commodities when you’re a small business owner. When push comes to shove, you can’t afford to spend time on anything that doesn’t directly benefit your bottom line and grow your business. This is why many businesses don’t invest much time in their…
Is your website bounce rate too high? Are you struggling to engage readers on your blog? Well, you’re not alone. According to a study done by Jacob Nielsen, the average website visitor is likely to only read about 20 percent of the text on a web page or a blog…
You’ve set up a Facebook Page for your business. Now what? How can you start to promote your new Facebook Page and get your fans to start engaging with you? To start connecting with current and potential customers on your Facebook Page, there are a few things you need to…
With ecommerce sales expected to increase 23.2 percent in 2017, it’s no secret that consumers are making more and more purchases online. Is your business driving the online sales you’d like? To turn your online store into a business-boosting channel, you need to do more than just set up your…
Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete…