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Content marketing is a way for you to reach your perfect customers by offering valuable, engaging information over time. It can be in written, audio, or video form. It allows you to increase your chances of getting found, and grow your profits. And while our current coronavirus (COVID-19) situation continues…
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When you’re facing a crisis, whether personally or in relation to your business, it’s often challenging to determine what to say and how to say it. And while any crisis — regardless of size — is disruptive, the Coronavirus (COVID-19) is changing business, and life, as we know it. As…
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If you’re reading this, you likely find yourself suddenly working from home. Before the COVID-19 (coronavirus) changed the way we do business in a matter of days, working remotely was something many people imagined as sort of a future-work utopia. Having your home to yourself during the day while your…
The COVID-19 (coronavirus) pandemic is changing the way we all do business, and having a particularly strong impact on small businesses. We’re all learning how to be flexible, imaginative, and resilient — the best traits a small business owner can have, besides tenacity. I know that it’s hard to not…
When it comes to a crisis, small businesses are often impacted the most. Here are some ways you can shop small and support your community from home.
The spread of the coronavirus (COVID-19) is developing rapidly, leaving many small business owners uncertain about their future. Those we’ve spoken with expect the coronavirus to have a significant impact on their revenue. Unfortunately, it seems these concerns are justified, but there are some actions you can take to protect…
Recent developments with coronavirus (COVID-19) are impacting small businesses around the globe. Keep your customers aware of any changes to day-to-day operations. Be sure to include details your customers should know about, like your hours, product availability, and any precautions you’re taking regarding the virus. Consider the following tips to…
Writing great content is arguably the biggest challenge every marketer faces and yet, it’s one of the key elements of a good website. When building your website, whether it’s through a website builder or by hand-coding, you have to think about the messaging you want to get across to your…
When it comes to listings and review sites like Google My Business, Yelp, and Facebook, if you haven’t claimed your business profile, you’re losing money. And no one wants to lose money. Did you know that “90% of consumers used the internet to find a local business in the last…
Last December, my neighbor’s dog, Mario, went missing during a wicked Nor’easter. This would be frightening for any pet owner, but for Mario, weighing in at 3 1/2 pounds soaking wet, the chances of him surviving the frigid weather in a neighborhood surrounded by busy streets seemed especially grim. There…