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Email marketing is still one of the best ways you can connect with your community, alumni, and engage prospective parents and students – yes, even now. I’m a huge advocate of strategically-designed email marketing campaigns for schools of all types. My school marketing agency, Kreative Webworks has been designing email…
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After conducting a search on your favorite search engine, the results appear before you, ordered and organized in a vertical column. Some of these businesses appear at the top of the page. Others appear ranked lower and are even relegated to page two and beyond. The difference between the businesses…
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With the COVID-19 crisis closing doors to brick and mortar businesses, retail, wholesale, and even distribution businesses have shifted to an online business model — completely changing the way they do business. Add in seasonality, supply chain delays, receiving inventory that you ordered more than six months ago, and more…
Many businesses and nonprofit organizations have been shut down or operating at limited capacity for months due to the coronavirus (COVID-19) pandemic. Understandably, a lot of business owners are eager to start up again and resume serving their customers more fully. As we look ahead to imagine what our post-coronavirus…
Have you ever dreaded sending someone to your website because it was old and outdated? Or had a new employee or customer cringe when they opened your site? You’re not alone. Many of us feel like once we have our website up and running, we can check it off our…
Whether the busy season is just around the corner, or you’re right in the middle of your busiest time of year — having an effective online marketing strategy is the clearest path to success. You may be thinking, “I don’t have time to get all this stuff done; I certainly don’t have…
Contractor and construction friends! I have outstanding news for you! You ready? People all over your community need your services. Lots of people. Wondering why they haven’t called you yet? Well, it might because they called your competitor instead (sorry). But it’s also entirely possible, even probable, they simply don’t…
There will be 317 million internet users in the US by 2023. If you run a business and don’t have a website, you are missing a lot of growth opportunities. As a fitness business, you’re the part of a growing industry that is catering to a much faster-growing market. More…
Real estate has always been a busy profession. As real estate agents continue to power on and do business during a highly unusual and uncertain year, their role has become more important than ever — and no less busy. Those who we’ve spoken to from the real estate industry have expressed…
Social media can be a lot of fun… but it’s also a competition. Every day, millions of users log in to social media sites to connect with family, friends, and businesses they care about. The posts that your small business or nonprofit share on social media are going head-to-head with…