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Crafting appealing, impactful and intriguing abandoned cart subject lines is definitely not an easy task, but a little effort, lots of brainstorming, and knowing what gets your customers clicking will help your email subject lines stand out and encourage the reader to go ahead and open that email. Inform —…
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So much effort goes into crafting the perfect email for your customers. Think of the hours spent drafting relevant content, creating attractive images, checking all your links or promo codes work, and even running multiple A/B tests to make sure your email is effective. If you check your campaign metrics…
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We all know communication is an important element to a successful business. But is the way you communicate with your employees working? In a 2016 survey by Digital Workplace Communications, 48% of respondents felt their employers needed to rethink digital communication. Whether you’re sending out emails, instant messaging, or using…
When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content is engaging, and customers can…
Long time, no see! Did you forget us? Imagine if a close friend of yours sent that message to you. What would you most likely do? I would like to believe you would instantly call or text back and make up for making your friend feel ‘abandoned’. Would you do…
As a small business, you’re feeling extra stress this time of year. You’re busy prepping your business to have a successful holiday season and trying to spend quality time with your friends and family. Saying “time is limited” is an understatement! Email is a big driver of revenue during the…
If you run a nonprofit, you’re probably already familiar with #GivingTuesday. #GivingTuesday is a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. #GivingTuesday is similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses,…
#GivingTuesday is November 27, 2018. #GivingTuesday is a global day of giving that takes place on the first Tuesday following the big holiday shopping days like Black Friday, Small Business Saturday, and Cyber Monday. According to GivingTuesday.org: #GivingTuesday in 2016 raised $177 million dollars online, 1.64 million gifts, and 2.4…
When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a…
We are well into a busy 2018 holiday season. While this can be an exciting time with record sales or donations, it is important to remember that 2019 is right around the corner. Now is the time to start planning for an even more successful year ahead! If you’re looking…