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A crucial part of any business’s success is its online presence, and a website serves as the home base for that presence. A website is a valuable asset that you own, and unlike social media pages, you control the content completely. An engaging website can serve as an important resource…
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Customers want information as easily and quickly as possible, so why not build a simpler website? A one-page website is a minimalist approach to marketing your business online and, for many brands, can be an effective strategy for saying more with less online. A one-page website can convey all of…
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Learn how email marketing drives sales for your eCommerce store. Small business owners running an online store are always faced with the challenge of reaching out to existing and potential buyers to drive more sales. Just because people are visiting your site, it’s no guarantee that they’re going to buy…
You probably know how important a logo is for your business. Your logo is a massive part of your visual identity and represents your business virtually everywhere—your website, social media, building signage, flyers, uniforms, and more. If you’re selling a product, it could even appear on the label for your…
You might be surprised to hear that almost half of small businesses don’t have a website. If you’re wondering if your organization really needs a website, the answer is yes. Absolutely yes. Unless your business sells time machines and you are somehow visiting this decade from the distant past, yes…
Running a small business can be tough. But if you’re not accepting credit cards, you could be putting yourself at an immediate disadvantage. According to Barclays, 32% of people would consider walking away from a purchase if they could not pay with a credit card, and 43% of customers say…
Many WooCommerce users are faced with the challenge of how to connect with potential and existing customers, create an ongoing relationship, and drive sales. Email marketing provides an easy and effective solution because it lets you send the right offer to the right audience at the right time. You can…
There are a few reasons why WordPress is the most popular website building tool out there. For starters, it’s easy to use and it integrates really well with outreach and email marketing tools. In some ways, though, WordPress is a victim of its own success. Its off-the-shelf websites are easy…
Unless you have been living under a rock for the last decade, you know how important it is for your business to have an online presence. The sooner you develop a presence on the Internet, the better. Your competitors know this too. Creating a new website from scratch can be…
WordPress is one of the web’s most popular content management systems, powering nearly one-third of the internet. Although it still has a reputation as a blogging platform, it’s rising as a powerful force in ecommerce too. Unfortunately, popularity also makes you a prime target for each new cyber attack that…