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If you think it’s time to hire a marketing firm and outsource marketing for your business, there are some things you need to make sure you know first. After all, these people are going to be in charge of bolstering and promoting your brand online, so it’s important that you…
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You’ve decided to give up on being a generalist marketing agency. You’ve seen that generalist agencies have a hard time differentiating themselves in a competitive market. And you’re ready to stand out with your specialties, attract more quality clients, and increase revenue for your business. Now, you’re left with one…
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When you head up the marketing for a division of the nation’s oldest plumbing and heating manufacturer, you need to hold on to your customer base. For Sheena McDeavitt, Director of Marketing for Hajoca Harrisburg, this means using Constant Contact’s email marketing to increase engagement, sales, and repeat business. “The…
Wondering how to make a newsletter that drives action? It comes down to using two simple words: “Read more.” Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off. Rather than overwhelming your…
Blogging is an important element of a successful content marketing strategy. A strong blog boosts your SEO, engages your audience, and drives action by encouraging readers to make a purchase or sign up for your email list. It’s pretty much a no brainer that you should have a blog these days.…
Are you celebrating Father’s Day this year? If so, you’re not alone! Last year, consumers spent a record-high $14.3 billion on Father’s Day gifts. Where are shoppers going for the perfect gift? According to the National Retail Federation, 70 percent of Father’s Day shoppers make purchases online or at department…
For many businesses, reaching new customers is a top priority. You’re eager to expand your audience, make new connections, and ultimately, grow your business. But once you gain new customers, how many of them actually come back to shop with you again? Relationships don’t happen overnight. While a great first impression…
You’re no stranger to marketing your business. You know that getting new customers in the door is essential to increase revenue. But lately, your results have plateaued and you aren’t growing as fast as you’d like. The old tactics to market your business aren’t working. It’s time you try some new strategies. Here…
What’s the hardest part of using social media for your business or organization? If you’re like most small business owners, coming up with content is at the top of your list. Whether it’s finding the time to create content, or just figuring out what to post on social media on…
According to Econsultancy, only 22 percent of businesses are satisfied with their conversion rate numbers. Which means the remaining 78 percent of us need to work on our conversion efforts. One of the major problems that B2B marketers face is a lack of strategy when it comes to both generating leads and…