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When your business needs to increase revenue, where is the first place you look? If you’re like many businesses, you focus the bulk of your time and budget on acquiring new customers. While new business is an important part of creating a profitable business, it’s probably not the best use of your…
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It’s hard to believe that we’re almost halfway through 2017! June is the perfect time of year to review your first few months of business and see where you need to make adjustments in the second half of the year. If you aren’t hitting your numbers the way you’d like,…
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When you start a marketing agency, your first impulse might be to keep your focus general. After all, staying general will open you up to a broad range of clients, right? Getting too specialized might turn people away. But let’s be honest with ourselves for a moment. It’s nearly impossible…
When Barbara Felix started her business, Felix the Cook, over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Finding her sweet spot with custom-made sugar cookies, Barbara has attracted big name clients like Google Ventures, UPS, and The Four…
This post is the last in a three-part nonprofit fundraising series. Get more tips during our FREE webinar: How to Communicate with Supporters Before, During, and After a Fundraising Event with nonprofit expert, John Haydon. In part one of this nonprofit fundraising event series, we talked about all the things you…
This post is the second in a three-part nonprofit fundraising series. Get more tips during our FREE webinar: How to Communicate with Supporters Before, During, and After a Fundraising Event with nonprofit expert, John Haydon. In part one of this nonprofit fundraising series, we talked about all the things you should be…
This post is the first in a three-part nonprofit fundraising series. Get more tips during our FREE webinar: How to Communicate with Supporters Before, During, and After a Fundraising Event with nonprofit expert, John Haydon. Nonprofit fundraising isn’t easy. Even if you have the cause, idea, and enthusiasm needed to run a successful…
Did you know that infographic creation increases by one percent every day? That means small business owners and entrepreneurs just like you are creating awesome images that incorporate data, interesting facts, and their own brand to promote their products or services. If you’ve seen a great infographic recently, you might…
On paper, purchased email lists sound like a good idea. Maybe you’re just getting started with email marketing, or perhaps your list of email addresses has started to go stale. You have money to spend on marketing. What you don’t seem to have is the time to grow your list…
We all agree that email marketing is one of the most effective channels for driving leads and conversions, right? In fact, many leading marketing firms actually go so far as recognizing email marketing as having the best ROI (Return On Investment) of any online marketing strategy. I’m inclined to agree. But, it’s…