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Outside of the meaning of life, no other question keeps business owners up at night more often than, “How do I get more customers?” With the advent of the digital era, the question of how to get more customers is now linked with the questions of how to get found…
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In The Download, our ultimate guide to retail marketing, we devote a section to discussing the importance of increasing the number of positive reviews left by customers on Google. We also emphasized in our last article on how customers find your store online the importance of asking your customers to…
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This post is the second of a two-part blog series on starting an online store. Read part one here: What You Need to Know Before Starting an Online Store. Want to know how to set up an online store? Keep running into information that’s geared towards big e-commerce stores, dropshipping,…
This post is the first of a two-part blog series on starting an online store. Read part two: How to Set Up an Online Store. Here’s the thing: I’ve been thinking about starting an online store for a long time now. However, I keep getting stymied every time I go…
Next time you want to know how many people in a room volunteer for a nonprofit organization, just stand on the nearest chair and announce that you are a nonprofit marketing and fund development professional. Before you know it, you will be peppered with questions. How can we get the…
If you’ve read our online marketing guide, The Download, then you know that email marketing is still the easiest and most effective type of digital marketing there is. It’s an integral part of online marketing. And It’s a low budget, high return, marketing solution that requires a minimal investment of…
Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email. You have a limited amount of time where you need to figure out what to write and how to write it so it drives…
Is your business celebrating Valentine’s Day this year? If not, you could be missing out on some serious love from your customers. According to the National Retail Federation, U.S. consumers are expected to spend $27.4 billion on Valentine’s Day this year. How can your business cash in on Valentine’s Day?…
By now, you probably know how important it is to have a website for your small business. (And if you don’t have one already, then stop right there and go check out these tips and actionable steps on how to create a small business website.) But sometimes just having a…
What would you do with an extra day? It’s a tantalizing question, isn’t it? And, since 2020 is a leap year, it’s a question you’ll actually get to answer. For Todd Shimkus, president of the Saratoga County Chamber of Commerce, the reality of an extra day raised another question, what…