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Small businesses saw record profit levels in 2017, according to the 2018 NFIB Small Business Economic Trends Survey. If your business is seeing some success, you may be thinking about hiring. You’re not alone. The NFIB survey found 57% of business owners are hiring employees. Choosing the right candidate isn’t…
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Summer is in full swing, and the weather isn’t the only thing that’s heating up. It’s time to check out the hot new enhancements to Constant Contact! Take three minutes to learn more about the new improvements and features available in your Constant Contact account. New product enhancements include: Segments:…
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“Don’t cross the streams!” That’s good advice when working with nuclear ghost-catching equipment strapped to your back, but it took breaking that rule for the Ghostbusters to defeat the Stay Puft Marshmallow Man. Crossing your social media streams and email marketing so your audience can move easily from one to…
For some, the hardest part of email marketing can be design. Maybe you’re not sure what you want your emails to look like or maybe you’re having trouble determining where to put things. Without the right design, it will certainly be harder to connect with your readers. The truth is,…
People pay closer attention to a discussion when it feels personal. Ears pick up and heads turn. For a nonprofit audience, including supporters, volunteers, and donors, more times than not, the cause itself is personal. When messaging your audience about a topic so close to the heart, adding personalization can…
With around half of all emails being opened on a mobile device, nonprofits should be thinking differently about the way they approach their email marketing. The inbox has changed, along with the way potential donors, supporters, and volunteers read and interact with your emails. Failing to make the change to a more…
Any email your nonprofit organization sends will have a similar message, to attract engaged volunteers and passionate donors. The message of your email can become even sharper when you focus it on promoting an upcoming fundraising event, making the email more effective at inspiring your audience to act. To start…
I’m sure you’ve heard the phrase “a picture is worth a thousand words.” As a nonprofit, this couldn’t be more true, as images in your marketing materials help supporters better connect with your cause. I can’t tell you how many times I’ve been inspired by the images of a nonprofit.…
Color shapes the way we look at the world, and whether you know it or not, color influences the actions you take and the products you buy on a daily basis. Your nonprofit organization can harness the power of basic color theory to drive your volunteers and donors to action.…
There’s no disputing that email marketing can help you get the word out about your cause. Your donors and volunteers wake up every morning and check their email. More than half of all emails are now read on a mobile device, and through the course of a day, readers spend…