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Earlier this month, we published a guide on what you need to know about the EU’s General Data Protection Regulation (GDPR). This regulation is effective May 25, 2018, and is designed to harmonize data privacy laws across Europe. While GDPR requires a lot of things, one requirement you should know…
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This weekend I visited my friend Greg who owns a tackle shop, where fishermen go to gear up on lures and flies. I perused his shelves while he told me about his recent late night marketing research binge. He learned that telling stories can help pull in customers through the…
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Does your email marketing strategy include only sending emails when you need something in return – like a sale, or a sign up? This is the type of thinking that we see commonly when small businesses are just starting out with email marketing. Do you have that one friend that…
It’s no secret that small businesses rely on email marketing to communicate with customers. But what if you are a seasonal business? Does email marketing have the same results? Are there differences in best practices? Do seasonal businesses need to be sending emails all year long? The short answer is…
There is no greater pride than helping your own community succeed. By joining together with your local customers, businesses, nonprofits and organizations, you’re promoting many different benefits such as economical growth, charity awareness, and the sense of camaraderie, just to name a few. Supporting your community will always be a…
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner This quote could not be more true. All it takes is one less than stellar experience for customers to move on to the competition. One way to decrease…
Standing out from the competition is one of the most challenging parts of owning a small business. Maybe you have a better-trained staff, extended hours, faster and cheaper shipping, more frequent offers and promotions, or highly rated customer service. You can and should use all of these things in your…
Most business owners understand the importance of customer loyalty. Customer loyalty means that people who buy from you will keep coming back, choose you over the competition, and spread the word on the benefits of being your customer. Once you have loyal customers, the hard part is over – but…
Have you ever seen an ad on social media for a product you were thinking about buying, but didn’t at the last second? Weird right? Well, as weird as it may seem that ads, targeted just for you, are following you as you surf the internet, the truth is, it’s…
The best way to attract new customers is not by focusing on them, but instead turning towards your current customers. It sounds backwards, but happy customers are not only much more likely to buy more products from you because they were happy with their last purchase, they’re also more likely…