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Want to know how to increase the click-through rate of your emails? To increase email click-through, you need to nurture your list. Email nurturing is essential because no one wants to engage with an email sent by a stranger. On average, 13+ promotional emails are hitting the inbox of your…
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As part of National Women’s Small Business Month, Constant Contact was honored to participate in a Twitter chat on Thursday, Oct. 12, about important issues for women business owners — both established and those just starting out. The chat — which used the hashtag #womeninbiz — brought together a number…
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Can you believe it’s time to start planning for the holiday shopping season already? You may think it’s too soon, but with big shopping days like Black Friday (Nov. 24), Small Business Saturday (Nov. 25), and Cyber Monday (Nov. 27) coming up in November, you’ll want to start planning your…
Do you know what emails you’re sending your subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. Start with the perfect holiday email template. Then, customize your message to show off your unique…
It’s no secret that email marketing is increasingly important for small businesses worldwide. Not only does it offer you a direct way to land in consumer’s inboxes (a.k.a. their sacred space), but it has also been proven to bring in more return on investment (ROI) than other marketing methods. In…
Fall is finally here! Time to put away your swimsuit, take out your flannel shirts, and jump into the newest Constant Contact features. Want to learn the latest improvements and new features available in your Constant Contact account? Take four minutes to watch the video below and learn about new…
Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve…
October is here! Which means it’s time to raise a glass (or pumpkin spice latte) to celebrate National Women’s Small Business Month. There are over 11 million women-owned businesses in the U.S. And that number is growing dramatically each year. In fact, women-owned businesses are growing five times faster than…
With the holidays fast approaching, now’s the perfect time to start planning to have your best holiday season ever. But how will you know if you actually did any better with your email marketing when the holiday season is over? Whether you’re looking to increase sales or donations, it’s best…
The holiday season is almost here. To make the most of the festivities, your business is going to want an engaged email list to send holiday-focused promotions and deals to. But if you wait till the holidays to start growing your email list, you’ll already be too late. If your…