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Welcome emails are my absolute favorite, both sending and receiving them. A welcome email feels nothing less than knocking on a stranger’s door and being greeted with the warmest smile. The email’s subject line is the warm smile inviting me to go further, and if that is followed by a…
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In today’s day and age when everything under the sun is accessible online, it’s easy to disregard more traditional mediums for marketing your business. As a small business owner, you might not have the resources, the time or the money, to talk with your customers and learn more about them.…
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The leaves are changing here in New England, which means the holiday season is nearly upon us. Perhaps you have some creative ideas for your holiday email marketing, but do you have a holiday email template that will turn your ideas into conversions? To get that click, download, phone call,…
I’m not ready for the holidays. Hot chocolate, old-man sweaters, ice skating with the family while pretending not to be frozen to the core–I’m all for it. Holiday marketing? Not so much. I swear, I just sent my Fourth of July email campaign. Black Friday is when the insanity begins,…
Aim to hit the target; if you miss the first time, retarget. That sounds like great advice for almost everything we do. What is retargeting when we look at it from our own life’s perspective? Targeting to lose weight by the end of the year but already missed the planned…
Once again, American Express is sponsoring Small Business Saturday. The idea for this special day is to encourage people to shop small during the post-Thanksgiving weekend. Scheduled for Saturday, November 24, 2018 this nationwide effort is poised to direct lots of retail traffic and revenue to U.S. small businesses. Since Small…
For many business owners, the holiday season is the most hectic time of the year. Constant Contact customers sent over one billion emails in the week leading up to Cyber Monday. You know that sending timely emails during major shopping days like Black Friday (November 23, 2018), Small Business Saturday…
Building out an email marketing campaign seems fairly simple. All you need to do is draft amazing content, add some eye-catching graphics, find your email list, and hit send. You have the opportunity to reach out to your customers whenever you want, keep them abreast of what’s going on at…
The holiday shopping season kicks off in a few weeks and I’m sure you’re busy preparing. While the entirety of the season is a big opportunity for your business, it’s important to take time now to promote Small Business Saturday on November 24th, the day dedicated to shopping local. It’s…
Imagine walking into a toy store and seeing a shiny red button on a table. Go ahead, push it. A metal ball above your head rolls down a track and your eyes follow it around the store to see where it ends up. Instead of a single message your customers…