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The CCPA, which is short for the California Consumer Privacy Act, is a law designed to enhance privacy rights for consumers in California and to encourage transparency regarding how businesses collect and use personal information. Businesses subject to the CCPA are expected to be in compliance with the law by…
FEATURED
When you’re the one doing everything for your business, it’s easy for marketing to fall by the wayside. We get it — you’re busy worrying about the day-to-day and putting out fires, but to stay in business, you need more customers. That’s where your website comes in. While you’re busy…
FEATURED
As a small business entrepreneur, your main goal is likely to sell more of your products and services. So where does your website traffic fit into that? Well, simply put, every visitor to your site is an opportunity for a sale. And without traffic to your website, you’ll miss out…
These days, it seems like there are as many website designs as there are businesses. Actually, that would make sense. Businesses are as individual and unique as their owners. And if they’re not, then they don’t stand out amongst the competition. So, how do you make your business website stand out…
If you are involved in your nonprofit’s marketing efforts, and especially if you’ve decided to see what the internet has to say about nonprofit marketing, no doubt you’ve come across the term content strategy. And if you had the courage to enter “content strategy” into a Google search, you were…
Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully, you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your online marketing? A tool like email marketing makes it…
December is here and it’s one of the busiest months for small businesses! It can be a bit overwhelming to juggle your online marketing alongside your personal gatherings during the holiday season, but you’ve got this and you’ve got us! So let’s finish 2019 strong. If you don’t already have…
Imagine it’s Wednesday, December 4th, 2019. #GivingTuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to make #GivingTuesday your launching pad for record-breaking year-end donations. To build…
You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results. In this on-demand webinar, you’ll learn strategies and tips that help you segment your list to…
If you’re a small business owner, surely someone has told you that you should be selling online. After all, 76% of US consumers shop online, and the biggest online shopping day of the year — Cyber Monday — is just around the corner. It’s possible you’re already convinced and are…