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Once upon a time, you could get the word out about your business by simply placing an ad on a billboard or counting on word of mouth. But today, the concept of brand awareness is far more complicated, and paying attention to it may be more necessary than ever before.…
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Despite the popularity of social media networks like Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. Newsletters are an easy and extremely cost-effective way to keep in touch with your clients and potential customers. Newsletter emails are sent…
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If you’re like many of the small businesses we talk to, it’s likely you’re concerned with finding new customers, not having enough time to do everything you need to do, and retaining existing customers. Today, I’ll provide some practical email marketing automation ideas to solve for each of these concerns.…
Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key to writing a marketing email…
“The microwave is dead!” Four horrible words no one wants to hear at 5:30 pm when you have a “hangry” toddler and spouse. All I wanted was to make a quick and easy meal for dinner. It was 30 agonizing minutes to heat up the oven and food to just…
Here in Boston, we kind of have a thing for running. Every year on Patriots’ Day, a local holiday celebrated on the third Monday of April, nearly 30,000 people from over 90 countries take to the streets of Massachusetts to embark on a 26.2-mile long challenge. It is not a…
You already know you’re dedicated to your brand, but how do you get customers to feel the same way? It starts with building positive experiences. Each time you interact with a customer or client, you want to establish a connection and build a meaningful relationship. This can be done in…
Want to get started on social media but aren’t sure how? We caught up with a few social media experts – people who truly live and breathe social media day in and day out – to get their tips on how to get started on social media. We asked business…
You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, takes time, creativity, and practice. To create a consistent brand tone, every email you send…
Spring has sprung in 2019, marking the start of the busy foot traffic that comes with warmer weather. Shoppers will be looking to buy gifts for spring holidays like Mother’s Day and graduation. Constant Contact has some great new features just in time to help you make sure your business…