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When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to your website, and increase brand…
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You’ve spent time, money, and other resources into setting up a website for your business. It looks great and you’re excited about having a place for people to learn more about your business. But now that it’s set up, how do you get people to visit your website? Sure, you…
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April showers are coming to an end, and now is the time for your business to bloom. Whether you want to grow your list, your sales, or your visibility in the community, the content below can help you plant the seed for a great month in May! If you’re looking…
Once upon a time, you could get the word out about your business by simply placing an ad on a billboard or counting on word of mouth. But today, the concept of brand awareness is far more complicated, and paying attention to it may be more necessary than ever before.…
Despite the popularity of social media networks like Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. Newsletters are an easy and extremely cost-effective way to keep in touch with your clients and potential customers. Newsletter emails are sent…
If you’re like many of the small businesses we talk to, it’s likely you’re concerned with finding new customers, not having enough time to do everything you need to do, and retaining existing customers. Today, I’ll provide some practical email marketing automation ideas to solve for each of these concerns.…
Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key to writing a marketing email…
“The microwave is dead!” Four horrible words no one wants to hear at 5:30 pm when you have a “hangry” toddler and spouse. All I wanted was to make a quick and easy meal for dinner. It was 30 agonizing minutes to heat up the oven and food to just…
For many, running a business has similar hardships and challenges as running a marathon.
You already know you’re dedicated to your brand, but how do you get customers to feel the same way? It starts with building positive experiences. Each time you interact with a customer or client, you want to establish a connection and build a meaningful relationship. This can be done in…