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Social media can be a lot of fun… but it’s also a competition. Every day, millions of users log in to social media sites to connect with family, friends, and businesses they care about. The posts that your small business or nonprofit share on social media are going head-to-head with…
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More than 1.5 billion users log in and watch videos on YouTube each month. That’s one important reason why crafting videos for your audience on YouTube can be a very rewarding experience for your small business or nonprofit. Another is that by sharing videos that inspire, educate, or entertain, you…
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Can you believe it’s the last month of summer already? It’s also your last chance to take advantage of the summer season for your marketing efforts, and to engage with your marketing audience before many of them become busy juggling their work and family lives with the added pressures that…
Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the…
No matter what healthcare niche you’re in, email marketing for healthcare is about driving patient engagement. Besides your healthcare website, email is the only other marketing asset you can own completely. The contacts on your list are yours. And more importantly, they are people who want to hear from you.…
If you’re familiar with our guide, The Download: Making Sense of Online Marketing, you know that being successful with your online marketing efforts starts by understanding the fundamentals of marketing and using key tools together to build a strong foundation. This combination makes it possible for people to find you…
If you’re a manufacturing business owner, there’s one undeniable fact of your life: you’re busy. You’ve got a lot to do and you’re always on the lookout for new ways to do better, be better, and learn more when it comes to marketing your manufacturing business. The internet is full…
Social media marketing is not just for showing off your selfie-skills anymore. Many businesses and nonprofits are already out there building awareness and keeping in contact with customers or supporters. You can even grow your company or organization’s network directly through Facebook. Now, with the integration of the Facebook lead…
In a recent Constant Contact webinar, Making Sense of Online Marketing for Real Estate, we asked real estate professionals about their biggest marketing-related challenges. Almost 29% of real estate professionals said getting more leads and clients was their greatest challenge. For a lot of real estate professionals, the instinct is…
I’m a huge advocate of taking a “strategy-first” approach before investing in the actual development of a school or university website. Unfortunately, most school websites start off as an information dump and eventually grow like an unplanned community with no flow or message for prospective enrollments. My school marketing agency,…