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You might be surprised to hear that almost half of small businesses don’t have a website. If you’re wondering if your organization really needs a website, the answer is yes. Absolutely yes. Unless your business sells time machines and you are somehow visiting this decade from the distant past, yes…
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Running a small business can be tough. But if you’re not accepting credit cards, you could be putting yourself at an immediate disadvantage. According to Barclays, 32% of people would consider walking away from a purchase if they could not pay with a credit card, and 43% of customers say…
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Many WooCommerce users are faced with the challenge of how to connect with potential and existing customers, create an ongoing relationship, and drive sales. Email marketing provides an easy and effective solution because it lets you send the right offer to the right audience at the right time. You can…
There are a few reasons why WordPress is the most popular website building tool out there. For starters, it’s easy to use and it integrates really well with outreach and email marketing tools. In some ways, though, WordPress is a victim of its own success. Its off-the-shelf websites are easy…
Unless you have been living under a rock for the last decade, you know how important it is for your business to have an online presence. The sooner you develop a presence on the Internet, the better. Your competitors know this too. Creating a new website from scratch can be…
WordPress is one of the web’s most popular content management systems, powering nearly one-third of the internet. Although it still has a reputation as a blogging platform, it’s rising as a powerful force in ecommerce too. Unfortunately, popularity also makes you a prime target for each new cyber attack that…
Looking at Amazon’s behemoth status and involvement in myriad industries, it can be hard to imagine the company started as a small business operating out of a garage that exclusively sold books online. Since Jeff Bezos launched the company in 1994, he’s grown Amazon to hit a $1 trillion valuation.…
Do you ever open your inbox and spend the next 30 minutes unsubscribing and deleting marketing emails that are either of no interest or clearly aren’t relevant to you? I know I have. Email marketing is one of the most powerful tools for increasing brand awareness, getting more sales, and…
Many of your biggest competitors may have already started generating buzz around the upcoming holiday season. If you’re not quite ready to make that jump there are plenty of September holidays to take advantage of. Take a look at the September 2019 Marketing and Holiday Planning infographic.
Images in email marketing are like butter to popcorn. The right images convey the right message, grab one’s attention, and make people take the desired action. Email marketing is an effective way to reach out to your customers – existing and potential – and engage with them. Whether you’re a…