FEATURED
Once again, American Express is sponsoring Small Business Saturday. The idea for this special day is to encourage people to shop small during the post-Thanksgiving weekend. Scheduled for Saturday, November 24, 2018 this nationwide effort is poised to direct lots of retail traffic and revenue to U.S. small businesses. Since Small…
FEATURED
Building out an email marketing campaign seems fairly simple. All you need to do is draft amazing content, add some eye-catching graphics, find your email list, and hit send. You have the opportunity to reach out to your customers whenever you want, keep them abreast of what’s going on at…
FEATURED
The holiday shopping season kicks off in a few weeks and I’m sure you’re busy preparing. While the entirety of the season is a big opportunity for your business, it’s important to take time now to promote Small Business Saturday on November 24th, the day dedicated to shopping local. It’s…
For many business owners, the holiday season is the most hectic time of the year. Constant Contact customers sent over one billion emails in the week leading up to Cyber Monday. You know that sending timely emails during major shopping days like Black Friday (November 23, 2018), Small Business Saturday…
Imagine walking into a toy store and seeing a shiny red button on a table. Go ahead, push it. A metal ball above your head rolls down a track and your eyes follow it around the store to see where it ends up. Instead of a single message your customers…
Hosting an event is never easy and always equal parts excitement and exhaustion. There’s a lot of planning that goes into hosting a successful event. This holds true for events you may host at home, like a Thanksgiving dinner for friends and family, and also true for events your small…
The holidays are coming. That’s right. It’s already time for your business to be thinking about making the most of big shopping holidays such as Black Friday (Nov. 23, 2018), Cyber Monday (Nov. 26, 2018), Small Business Saturday (Nov. 24, 2018), Christmas, etc. And if you’re like most small businesses and…
You work hard on your email marketing. You put in the time to share something you think your audience will enjoy, and it’s frustrating when less than half of your subscribers are giving your emails a chance. What can you do to get more people to open your emails? You…
Whether you geek out on statistics or despise them, they are the key to revealing if our marketing plans are really working (or aren’t). We measure, record and analyze even the simplest things in life, so how can something as valuable as our email marketing efforts be left behind? Imagine…
Your email subscribers are the best people to promote your holiday sales to; they’re loyal followers of your brand and you can send messages straight to their inboxes to invite them to shop at your website or store. But you can’t send the same blanket holiday email to each of…