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As much as we like to deny it, our animal instincts control much of what we do, holding our attention on anything that moves. Your nonprofit organization can use that to your advantage, by adding a little movement to your email with an animated GIF to grab the reader’s attention…
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There are new visitors to your website every day, reading your blog posts and sharing your content on social media, woohoo! But there’s one problem– your email list is teeny-tiny… maybe even nonexistent. If a user visits your website, reads a few posts and then leaves, you may have lost…
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Recently, Apple made a change in their DMARC authentication policy which affects people sending from mac.com, me.com, or icloud.com email addresses. If you use a mac.com, me.com, or icloud.com in the “from” address of your email campaigns, you may have been experiencing a recent increase in bounces or mail being…
When using email marketing to reach out to your subscriber list, there is a good chance that at least one goal is to increase support of your cause. Most folks on your subscriber list have already supported you in one way or another, but with an effective call-to-action, engaging those…
Small businesses saw record profit levels in 2017, according to the 2018 NFIB Small Business Economic Trends Survey. If your business is seeing some success, you may be thinking about hiring. You’re not alone. The NFIB survey found 57% of business owners are hiring employees. Choosing the right candidate isn’t…
Summer is in full swing, and the weather isn’t the only thing that’s heating up. It’s time to check out the hot new enhancements to Constant Contact! Take three minutes to learn more about the new improvements and features available in your Constant Contact account. New product enhancements include: Segments:…
“Don’t cross the streams!” That’s good advice when working with nuclear ghost-catching equipment strapped to your back, but it took breaking that rule for the Ghostbusters to defeat the Stay Puft Marshmallow Man. Crossing your social media streams and email marketing so your audience can move easily from one to…
For some, the hardest part of email marketing can be design. Maybe you’re not sure what you want your emails to look like or maybe you’re having trouble determining where to put things. Without the right design, it will certainly be harder to connect with your readers. The truth is,…
People pay closer attention to a discussion when it feels personal. Ears pick up and heads turn. For a nonprofit audience, including supporters, volunteers, and donors, more times than not, the cause itself is personal. When messaging your audience about a topic so close to the heart, adding personalization can…
With around half of all emails being opened on a mobile device, nonprofits should be thinking differently about the way they approach their email marketing. The inbox has changed, along with the way potential donors, supporters, and volunteers read and interact with your emails. Failing to make the change to a more…