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Even though your cause is important, finding funding can sometimes feel a little salesy, both for you and your potential donors. The key is to use the low pressure effectiveness of email marketing to be as specific as possible about your funding needs. Donors like to know exactly where their…
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The big day is almost here! You’ve booked the venue and sorted through most of the logistics. Now, you’re ready to get the word out to your supporters and get them as hyped as you are. For your event to be a successful, strong promotion is essential. From email marketing…
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Finally, it’s time to get outside and join other community members discussing important local happenings and sharing business insights. However, not all members share the same feelings about attending Chamber events. Whether they don’t have time, are unengaged with the meeting agenda, or would just rather head home and hit…
Each year around this time, I make a plan for the coming year. I cross off goals that I accomplished in the previous year and circle the ones I didn’t. Sometimes the circled goals make it back onto the coming year’s list for a second attempt. Other times I just…
A couple of years ago, my husband and I decided it was time to add a furry friend to our family. So we did some searching and fell in love with a dog online. We made a trip to the shelter the next day to meet him and filled out…
The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get back. If you can consistently…
Passion can move mountains, but your passion alone has its limits – we all need the help of others. Find other people who share your same passion and nothing can stand in your way. As a nonprofit organization, your job is to find the volunteers that want to help your…
The more value you can provide your customers in your email campaigns, the more they’ll look forward to getting your emails each month. When that happens, it will be easier to get them to take the actions you want them to take. The bottom line is that you’ll get better…
Every business has a different strategy for generating traffic, but most don’t have a plan for converting the visitors who leave the website without taking action. That’s where remarketing ads come to help. With remarketing, or retargeting, you can serve display ads to website visitors after they leave your website.…
One of your biggest resources as a nonprofit is your community. In many cases, this is both your audience, and your inspiration. The community also makes your success possible by giving back and supporting you. For your nonprofit, the community you may look to most are the relevant organizations that…