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When creating a photography website, not only do you have to adhere to some basic website building principles, but there are a few additional “must-haves” as well. Now, I’ll confess, I still miss good ole film and spending hours in the darkroom obsessing over an image. Today’s darkroom, however, is…
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We encounter brand logos every day, and they are so ubiquitous that it is easy to forget just how much work goes into creating them. There are many different types of logos, and each one makes a different kind of impression on your target audience, existing customers, and business partners.…
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It’s my full-time job to create content that helps small business owners to market their businesses online. But rather than sitting at our desks researching, writing about, and discussing online marketing, it’s important to us at Constant Contact that our advice is regularly tested in the real world. If you’ve…
It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to your marketing email, no one seems to have a problem with making a snap decision. Crafting quality email subject lines to drive open rates The subject line in an email is…
We all know that real estate is not a one-click business. Buyers are saving for a year or longer for their down payment, and sellers are waiting for just the right time to put their home on the market. People don’t impulse-buy or impulse-sell a house; they need time to…
You’ve set up a Facebook page for your business. Thats great! But now what? How can you start to promote your new Facebook page and get your fans to start engaging with you? To start connecting with current and potential customers on your Facebook page, there are a few things…
Outside of the meaning of life, no other question keeps business owners up at night more often than, “How do I get more customers?” With the advent of the digital era, the question of how to get more customers is now linked with the questions of how to get found…
In The Download, our ultimate guide to retail marketing, we devote a section to discussing the importance of increasing the number of positive reviews left by customers on Google. We also emphasized in our last article on how customers find your store online the importance of asking your customers to…
This post is the second of a two-part blog series on starting an online store. Read part one here: What You Need to Know Before Starting an Online Store. Want to know how to set up an online store? Keep running into information that’s geared towards big e-commerce stores, dropshipping,…
This post is the first of a two-part blog series on starting an online store. Read part two: How to Set Up an Online Store. Here’s the thing: I’ve been thinking about starting an online store for a long time now. However, I keep getting stymied every time I go…