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Whether you’re new to email marketing or new to the restaurant business, you should know that email remains one of the most effective online marketing tools for restaurants that exists. So, if you’re wondering if you should use email marketing for your restaurant, the answer is — absolutely yes. Here’s…
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Brick-and-mortar fulfillment is cut and dry — customer comes in, customer pays, customer leaves with their new product. Ecommerce fulfillment, by contrast, is much more complicated. Remember those high school algebra problems where trains leave at different stations at different times in different directions? Welcome to ecommerce fulfillment. Online fulfillment…
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Video has ascended to the very top of the internet content food chain. In less than 2 years, more than 80% of all consumer web traffic will be video. Virtually every business, large and small alike, has begun leveraging video’s power to further its brand and generate revenue. But are…
Automation is what makes 21st-century life possible. People have fully embraced automated technology, enjoying the luxury of having daily amenities such as programmable thermostats, self-starting coffee makers, ice cube makers, and automatic bill pay. But many business owners, especially small and mid-sized business owners, fear using automation in marketing because…
As a healthcare professional, you might be wondering if you even need your own website for your healthcare practice. As a small business marketing advisor, I can tell you definitively that the answer is yes — you definitely do. You know that most of your new patients have always come…
Email marketing has been at the forefront of the digital marketing world since 1978 when Gary Thuerk promoted his company’s computers in a group message sent to four hundred recipients. That single email made him millions of dollars in sales — and email marketing has done the same for countless…
There are few marketing techniques as effective as social media marketing. The ability to reach your audience from anywhere in the world makes this method of obtaining and retaining customers more accessible than ever before. Now that customers are always on their cell phones, many businesses are looking for new…
In the not too distant past, if our basement flooded or we were considering a home remodel, we pulled open our kitchen junk drawer, hoisted the phone book onto the counter (thunk), and flipped to the yellow pages. But these days, our phone books typically serve one of two purposes:…
Online marketing presents opportunities for real estate agents and brokers to build their brands, capture more leads, and ultimately close more deals. If you’re just getting started with online marketing for real estate or not seeing the results you’ve hoped for, then this session is for you. With our guest…
Ecommerce and brick-and-mortar stores are no longer two opposing sides; the great retail war is over. Rather than choosing one or the other, most successful companies today are opting for both. By now, most retailers recognize that an ecommerce site can complement their brick-and-mortar store — the problem is that…