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It’s that time of year when everyone goes crazy for warm sweaters, pumpkin carving and, depending on your location, apple picking. Here in New England it is the busiest season for apple orchards. Andrew and Chelcie Martin are third and fourth generation farmers at Honey Pot Hill Orchards in Stow,…
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‘Send anxiety’ – it’s a real thing. I have been sending emails my entire career, and to this day I still hear a little voice saying, “Read it one more time. There must be a typo somewhere…” It’s good to carefully check your email, but at some point your confidence…
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Fall is here and believe it or not, the end of the year is right around the corner. Constant Contact has some great new features just in time to help you launch into the Holiday Season hustle. Take five minutes to learn more about the new improvements and features available…
Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. Not a Constant Contact customer?…
We are all so focused on what we should be doing that we often end up ignoring the things we shouldn’t. When you begin email marketing for your nonprofit, there are many things that you’ll learn to do, but you also need to know the things you absolutely shouldn’t be…
I need to win, even when competing against myself. Yes, I spent way too many hours with virtual race cars, but that controller time wasn’t wasted. Racing the shadow car from my previous best lap taught me that my past success is only a starting point. There’s so much more…
Do you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full. You would spend weeks planning what you’ll wear, imagining the gifts you’d receive, chalking out the menu and getting excited about the games you’d…
As a nonprofit, you have a lot of options to build your email list. It’s not enough to implement a generic sign-up form, and it’s important to consider how you’re asking people to sign up as well. No one wakes up in the morning saying “I can’t wait to get…
When it comes to email marketing, it’s good to stand out from the crowd. You fight more brands than you can imagine just to get into the coveted inbox of your contacts – as in 196 million emails every day by email marketers around the world. Of those 196 million, only about 20…
“Time is money” is true. The hours in the day that your team can devote to doing the work of delivering your mission should be valued as your most precious commodity. Everything you do during the workday comes at the expense of doing something else, and successful organizations align the…