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Personalization makes all the difference when it comes to email marketing. If you’ve tried using a greeting tag to address your subscribers by name or segmentation to assure you’re only delivering relevant content, you’ve probably seen first-hand that personalized emails perform better, leading to higher open rates and click-through rates.…
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You’ve probably heard the term “search engine optimization” (SEO), but have you implemented it into your online marketing strategy? Imagine you need something — a product or service. What do you do? You Google it, right? Then, Google spits out a page of search results related to what you’re looking…
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There are money-making opportunities all around us if we just take a second to look. For small business owners, temporarily shifting focus from your daily operation and seeking out income streams can bring additional growth and funding to the business you care so much about. Not sure if a side…
Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. What are the key dates…
Time is money. As your business grows and demands more of your time, you’ll need to decide what to continue handling yourself, what to hire a staff person for, and what to outsource. Every team has strengths and weaknesses, and in order to be effective, you need to recognize what…
Creating a website can feel like a daunting task. Even with a template that takes care of the look and feel of your website, you still need to create the content for your pages. It’s easy once you know where to focus. You can publish your website quickly with just…
By now, you’ve probably heard about the importance of using social media to promote your business during the holidays, and throughout the rest of the year. Year after year, social media’s influence on shoppers is rising. In 2016 45% of shoppers said their shopping was influenced by social media, and…
Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys,” waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve…
Sometimes a good first impression is the difference between a lost customer and a sale. When you’re designing your website, that’s the goal– building a positive first impression. If a customer sees your product in an ad or on social media and heads to your website, the design should inspire…
The holiday shopping season begins well before Black Friday. Don’t get spooked by the Christmas creep, which can scare small business owners into rushing to start their winter holiday marketing plan. The ultimate nightmare before Christmas for retailers is missing out on Halloween spending! Halloween purchases have been on the…