Editor’s note: This post comes from our Constant Contact UK office. You can view all posts from our UK team here. Or connect with us on Facebook and Twitter.

Social media and email are two of the most popular marketing methods utilised by businesses, but all too often they’re treated as competitors. Rather than pitting them against each other, businesses should be using both of these channels to compliment each other as part of an integrated marketing mix.

To help us make the case for an integrated approach, we’ve reached out to some of the UK’s leading digital marketing experts to bring their top tips together in this handy infographic.

You can also sign-up for our free webinar on October 28th, featuring Luke Brynley-Jones (Our Social Times), Kath Pay (Plan to Engage) and small business owner Luke Hodson. During this 1-hour discussion, the panel will discuss how to really maximise results from integrating social media and email marketing. You can register here.

Thanks to all of our expert contributors for sharing their tips with us. Why not follow them on social media?

For more industry-specific email marketing tips, check out our email marketing ideas