At Constant Contact, we do our best to get our customers’ perspectives on email marketing.

Recently, we sat down and thought, “Wow, how cool would it be to just have four or five people in the same industry talk about email marketing?”

Then, we thought, “Wow, how unrealistic is that?”

So, while we didn’t go as far as arranging a Google Meet for a good-humored discussion, we did interview four different restaurants from Massachusetts to Canada to Florida to California to figure out just how each one uses email marketing.

Here’s the transcript of the almost-group discussion:

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You know that silence during a dinner when, suddenly, no one has anything to say?

That uncomfortable silence is being recreated on Facebook Pages everywhere.

Businesses are asking questions that go unanswered and posting news items and product pictures that tragically go un-liked.

Here are 11 reasons that you might be getting the cold shoulder from fans, and examples of how you can start avoiding those awkward dinner silences and start getting engagement on your Page:

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This is a guest post by Howard Givner, Executive Director, the Event Leadership Institute.

One of the surest ways to tell a good event planner from an incompetent one is whether whatever is projected onto a screen at the event fills the entire screen, or has what we call “stupid black lines” on the vertical or horizontal edges.

What are stupid black lines? (more…)