5 New Year’s Resolutions for Better Email Results in 2013

Wouldn’t it be great to finish up 2013 with a higher open rate and better results from your email marketing efforts? It’s not impossible. Here are five resolutions that will help get you there. 1. I promise to make my emails customer-focused Before you sit down to write an email…

How a Nonprofit Uses Email Marketing to Get Phone Calls, Volunteers, and Sales

  When Jaclyn Jablkowski began working as the Communications Manager for Build It Green!NYC, she knew that she had her work cut out for her … literally. BIG!NYC specializes in salvaging materials from construction sites, residences, offices, and other sites that would otherwise be tossed into landfills. The organization accepts…

Do You REALLY Need All Those Social Media Networks?

As you’re planning for next year and thinking about how social media is going to be part of your marketing strategy, it’s easy to feel overwhelmed. The conversation has expanded from Facebook, Twitter, and LinkedIn to include the likes of Instagram, Pinterest, and Google+. And you can bet that 2013…