[Podcast] How to Use Pictures on Twitter [Speakeasy Podcast #69]

What’s in this episode? 13 minutes of marketing awesomeness. This week’s topic: A new way to share pictures on Twitter has been introduced. These improvements come a week after Twitter announced new data, showing tweets with images generate 35 percent more retweets than text-only updates. It’s clear that Twitter is continuing its push…

Don’t Be the Fool on April Fools’

Have you noticed how many headlines for viral articles, photos, and videos today start with the two words Epic Fail? Here’s a word of advice. You don’t want to see Epic Fail hovering over an article that tells the story of an April Fools’ Day prank in your business. With…

8 Small Business Takeaways from SXSW Interactive 2014

I had the privilege of attending the 2014 South By Southwest (SXSW) conference in Austin, Texas. SXSW is an annual conference that covers everything from interactive (technology), music, and film. The interactive portion, which is the part of the conference I attended, saw over 30,000 attendees this year! There were…

5 Tips for Avoiding Small Business Failure

Few people are as passionate about small business success as Melinda Emerson, aka SmallBizLady. Melinda is the founder of The Quintessence Group and consults with Fortune 500 companies and small businesses on social media strategy and content development.  She authored the book “Become your Own Boss in 12 Months” and…