How to Find and Define Your Niche Market

“A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an…

10 Reasons Why Your Small Business Needs a Website

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online…