Summer School? Usually these words strike the fear into people as it reflects a Summer of work and not play. But that is not what this Summer School session is about!

Yesterday, Google, along with Vistaprint, LinkedIn and of course, Constant Contact, came together to host a series of sessions for small businesses on how to ramp up for the holidays and enter the second half of 2018 strong. We joined this group live from New York, along with over 17,000 registered small business audience members to launch this informative and exciting session. Now that doesn’t sound too bad, does it?

Yes, Live events are always fun – but no worries if you didn’t make it! We live tweeted this entire event, and have the full recording and presenters’ slides available just for you. Check out the recap below along with some tips that we shared live from the sessions:

Summer School started off with Social Marketing 101, taught by Julia Cabral from LinkedIn. Julia reviewed how to increase your presence and grow your business with LinkedIn. Here are some tips we tweeted live:

For more tips, check out the full video here.

The following session kicked off with our favorite subject, Email Marketing 101, with none other than our very own Dave Charest. Dave delved into email marketing fundamentals to get ready for the holiday season. This included best practices for collecting email addresses and engaging and strengthening relationships with your customers and email subscribers. Here are some of the tips we tweeted live:

For more tips, check out the full video here.

The next class was Local Marketing 101 with Stasia Kudrez from Google. This session highlighted the best ways to connect with local shoppers directly on Google Search, using reviews, posts and more. Check out these tips we tweeted live:

For more tips, check out the full video here.

The final session leading up to the live Q&A was Holiday Marketing 101 with Kristen Johnson from VistaPrint. During this class, Kristen shared marketing secrets to help create a holiday plan you can stick to during the chaos of the busy season. The secret is out on how you can ensure you hit your goals this holiday! Here are some tips we tweeted live from this session:

For more tips, check out the full video here.

After attending this year’s Small Business Summer School, you have what it takes to tackle the 2018 holiday season like a pro. Want to watch the full live stream? The video is available here:

Everything and everyone really came together for this Small Business Summer School Live Stream. We are proud to be involved in such an exciting event, and loved connecting with small businesses live from all over the globe.

Looking to check out the presenters’ slides? We’ve made them downloadable for you!