Social media can be a lot of fun… but it’s also a competition.
Every day, millions of users log in to social media sites to connect with family, friends, and businesses they care about. The posts that your small business or nonprofit share on social media are going head-to-head with everyone else’s, competing for the attention of users every single day.
Visuals can help your posts stand out and get noticed
Did you know people can recall 65 percent of the visual content they see almost three days later? This statistic is especially impressive when you compare that to written content, of which only 10 percent is recalled three days after it’s read. Hopefully, you won’t forget this blog post in three days!
It’s clear that you shouldn’t ignore the power of visuals when it comes to social media marketing. However, it’s a challenge to keep up with the ever-changing image size guidelines for social media. The impact of posting visuals goes down when you post one that is awkwardly cropped or can’t be viewed on certain devices, so it’s important to get it right.
That’s why we’ve created this social media image size guide for Facebook, Instagram, Pinterest, Twitter, YouTube, and LinkedIn. Be sure to bookmark this page so you can refer back to it as you create content throughout the year.
Take advantage of free tools to create eye-catching images that drive engagement
Photography and photo editing not your forté? No worries. Image tools such as Canva, Stencil, Snappa, PicMonkey, Pablo, and Adobe Spark make it easy. They even have customizable social media image templates perfectly sized for each platform!
Constant Contact also makes creating custom images easy. Our image editor allows you to easily crop images and add text, stickers, or overlays to spice up your visuals. You can also add your edited images to your Library and then save them to your computer.
Additionally, our integration with BigStock provides access to a stock image gallery with millions of professional quality and royalty-free stock images. Images are available for free, or to purchase, and can be added to the Library to be used in your emails, events, and surveys.
Wondering which social media trends you should be on top of this year? Check out our recent blog post.
Join the conversion on this topic and others by checking out the Constant Contact Community!