We all get tons of offers every day, whether it’s in person, over email, phone, or social media.

If you’re like me, you probably don’t act on every offer you get. Sometimes it’s because you don’t want to spend the money. Or maybe you don’t have the time. Or you wouldn’t want an item even if you were being paid to take it.

So how do you create must-have offers for your audience that are also good for you? Just follow these 4 easy steps:

1. Set Your Goal

Before you build an offer, you need to know what you want to get out of it. An easy way to think about your goals is: “At the end of the day, when I’m running around giving people high-fives to celebrate a job well done, what will I have accomplished?” Keep in mind that goals aren’t “one size fits all.”  Find one that’s right for you.

2. Understand Your Audience

This is really as simple as understanding who you’re talking to you. What would they want or need? What types of things have motivated them to act in the past? What would it take for them to tell their friends about you? You need to know what would get your audience excited to help you reach your goal.

3. Understand Your Value

What is it about your business or organization that people can’t get anywhere else? What do you do better than everyone, hands down? Take your audience and your value, and connect the two with an offer. It might be discounted products or services, a whitepaper, contest, access to the inside scoop on your business, or the promise that you’ll make a donation on someone’s behalf, that would rally your audience around your goal.

4. Ask “Would I want this?”

Imagine you’re the customer. Would you take advantage of this offer? The answer should be “Yes! Definitely!” If that’s not your answer, repeat steps 2 and 3. Once the offer is something you would go for, wrap it up with a clear call to action that shows your audience how they can get it. Remember, the action they’re taking to get the offer should map right back to your goal.

The best offers are the ones that help you reach your goals as a small business or organization, while also giving customers what they want. Keep these tips in mind and your offer will lead you to success.

Have you seen examples of great offers? How about ones that missed the mark? Tell us about them in the comments section below.

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