With so much emphasis on creating emails with sharp content and even sharper designs, sometimes it’s all too easy to forget about your contacts.

Resist the temptation!

Good results don’t just appear from nowhere and any time spent maintaining and growing your list is time well spent. After all, new contacts mean new potential customers. Sure, it may not take much to keep your lists in fighting shape, but how do you bulk them up?

Here are four ways to attract and keep people who subscribe to your email list.

1. Set Things Up For Success

First, put down some groundwork to save yourself time.

  • Find shortcuts to uploading contact lists
    You’re probably familiar with the usual choices for adding your existing contacts to Constant Contact but don’t forget that we have a ton of other options, too. Try searching the Marketplace for apps or integrations to see if we have one for your current customer management tool.
  • Keep things clean
    Even if you don’t plan to send out separate emails right away, it’s never too early to create separate lists for your different types of customers.  If you own a pet store, you may want to send out a specific promotion to customers who own dogs. Or you may want to see if your newer customers are more interested in your promotions than your older ones.  If you have multiple lists, you have the flexibility to do these things and track the results a lot more easily.

2.  Make the Invitation Obvious

I can be slightly oblivious sometimes, as can the rest of my family. However, we still spend money, attend events, and volunteer for charities. So, how can you make it easy for people like us to sign-up for your list and see those opportunities?

  • Put it on paper (or on a screen)
    Place a guest book by your register or dedicate a tablet to the ListBuilder App. Either way, you’ve got something to catch the eye of your customers. In fact, it’s a good rule of thumb to say that if you have a physical presence somewhere, make sure you have a way to sign-up to your list right there with you.
  • Use email marketing tools
    Through Constant Contact, you have access to a link that will allow people to join your list. Put this link on your website, in your email signatures, on Facebook and anywhere else you think your potential audience might be.
  • Be mobile
    Finally, don’t forget to make it easy for people on their mobile devices or phones to sign-up for your list. Just use Text-to-Join to capture a brand new audience.

3. Let ’em Use the Comfy Chair

First impressions are big ones. After you’ve spent all that effort to get new contacts, make sure you go the extra mile to make them feel welcome by:

  • Customizing your Welcome Email
    Customers who sign-up for your lists are automatically sent a welcome email. Tweak it to make it more personal. Think about adding a little extra to it, like a special coupon.
  • Ponder an autoresponder
    An autoresponder is a good way to keep in touch without a lot of work. Set up a series of emails dedicated to engaging a new customer and let those do the talking for you.

4. Don’t Forget to Check In

It’s important to know what works, what doesn’t work, and where you might want to look next. Keeping track of your opens, bounces, and click-throughs can help you figure out your core audience. You may also want to try sending out a survey or a poll every once in a while. Feedback from your contacts can be worth its weight in gold.

All of these small steps can add up to a big difference in maintaining and growing your contact list. Once you’ve got the best possible emails going to the best possible audience, success is bound to follow.

Have questions about building your contact lists? Share them below!