If you live in the USA, the 4th of July is Independence Day.

If you haven’t already, it’s time to fire up the barbeque grill and invite the neighbors over to celebrate. But, before you do that, be sure to send out your 4th of July email campaign.

With 4th of July spending traditionally ranging from roughly six to seven billion dollars on food alone, you’ll want to celebrate with your customers with a special 4th of July promotion.

But what if you don’t sell food, fireworks, or red, white, and blue things? That’s okay! You can still celebrate with your customers by offering special promotions or discounts, or even just by sending them a holiday greeting that wishes them a happy 4th and keeps your business top of mind.

The voice and content of your 4th of July email campaign depend upon your business, your brand, and your customers. Think about what 4th of July topic would suit your brand best. Do you want to share information on the American-made products you carry and the people who make them? The history of the 4th of July and why it’s important to us? The glorious fireworks and how they became part of our tradition? The fabulous cookouts, picnics, and barbeques? Or do you want to share red, white, and blue recipes?

Once you have a plan for your email, the rest is easy. Here are some great ideas to help get those creative juices flowing for your 4th of July email campaigns.

4th of July email promotions

What’s a 4th of July without holiday promotions

While some of us will be focused on preparing every red, white, and blue recipe we can find, others will be intent on procuring the best backyard fireworks known to humankind. Either way, it’s always a bonus to get a cost break on something else on the “want” list.

So, if you’re not a 4th of July-centric business, here are some ideas of promotions that you can do to boost your business this holiday and stay top of mind with your customers.

Offer a special discount

This discount can be for whatever you have to offer: 

  • Services
  • Products
  • Memberships
  • Tickets

If you offer it, see if you can discount it for the occasion.

Give them a buy one get one offer they can’t refuse

Whether it’s a percentage off the second item, a free second item, or a fun 4th of July tchotchke with your business logo printed on it, it’s always fun to receive something for free.

Reward referrals

If you have a referral program or have thought about starting one, now is a great time to give it a boost. 

  • Offer your customers an extra, one-time bonus for joining your program this month. 
  • Get your customers to bring you more clients by giving them extra points for any of their referrals that book this month. 
  • Encourage them to bring a friend by discounting both memberships/services if they signup or book together (so it works out sort of like a buy-one-get-one X% off).

TIP: Add an extra bit of fun by challenging your customers to answer a historical question related to the 4th to receive the promotion.

4th of July email subject lines

For many of us, crafting great subject lines is the most challenging part of email campaigns, but it doesn’t have to be. Keep these tips in mind and you’ll have no problem coming up with a suitably patriotic 4th of July email subject line for your campaign:

  • Keep it short and sweet. The first two words of your subject line are the most important because people tend to quickly scan subject lines to decide if they’re going to open an email or not.
  • Convey a sense of urgency. Create FOMO (Fear of Missing Out) by letting your readers know that the offer inside is for a limited time only.
  • Be playful with your wording. Making your reader laugh or smile at the subject line is sure to earn your email an opening.

The 4th of July comes around only once a year. So, take a cue from these examples and have some fun with your subject lines.

  • Just like fireworks, this offer will explode [fireworks emoji]
  • Your offer is about to become history
  • BBQs, Fireworks, Discounts, oh my!
  • Just the 4th of us
  • Red, white, don’t be blue [recipients name]
  • Independence? Great! Sharing discounts with friends — better!
  • Unlock your Independence. . . (preheader: “Day discount”)
  • Give me liberty or give me. . . (preheader: “death by chocolate” — If you sell chocolate anything. Otherwise, you can end the sentence with whatever you’re offering in your email.)
  • Happy 4th of July! Eat until you explode! (If your offer involves food. While it’s a little long, the second sentence can go into the preheader.)
  • Do you know who said. . . (If a quote is short enough, use it as a preheader and give the answer in your email. If it’s longer, include famous patriotic quotes in the body of your email.)

4th of July email designs

Without a good email design, your 4th of July content will fall flat. Take a look at these premade designs within Constant Contact to get you started. And remember, every email template is fully customizable, but predesigned templates have specially designed backgrounds, bars, and images that you may not be able to find elsewhere. So, pick out a favorite and use it as your foundation to build your 4th of July email.

4th of July Card

4th of July Card

What I love about the 4th of July card:

  • It’s short and sweet
  • The graphics are fun
  • It has a fantastic flag background

4th of July Fireworks template

4th of July Fireworks

What I love about the 4th of July Fireworks template:

  • The flashy fireworks GIF
  • Room for more than one subject
  • Simple grey/black fireworks themed background

Fourth of July template

Fourth of July

What I love about this Fourth of July email template design:

  • Original graphic
  • Simple design
  • Works for any brand

Independence Day Event template

Independence Day Event

My favorite parts of the Independence Day Event template:

  • The main fireworks image, which you can’t get anywhere else
  • The camping motif
  • Works great for when you’re not offering a promotion to stay top of mind

Independence Day Sale email template

Independence Day Sale

This Independence Day Sale email template is just plain FUN! Enough said.

Intentions are good

With every email campaign, it’s crucial that you know exactly what you want your readers to do.

Do you want them to: Have a happy 4th? Come into your shop or studio? Book an appointment or get an estimate? Invest in a membership, insurance, or real estate opportunity? Make a purchase online? Donate to your cause? Or attend an event?

Whatever your intent, make sure that you include a clear call to action (CTA) so your readers know what you want them to do as well. Good CTAs for expiring offers should include the word “now,” and each CTA should lead back to the appropriate website or landing page where customers can book online, call you, email you, download a file, fill out a form, or print out a coupon. It should only take one click on the CTA button to get your reader to where they can do what you asked them to.

Your Independence Day email

Now that you have some ideas for promotions, subject lines, and email templates, and you know what you want your 4th of July email to accomplish, it’s time to get started.

One last thought. . . While all of the things above are essential for a successful email campaign, the most important part of the equation is to have fun, celebrate your independence as a small business owner, and share your joy and spirit of freedom with your customers.