Much has been said about Pinterest and how quickly it has grown. It’s likely that you will probably be familiar with Pinterest and may well even use it if you work in a product-based industry. The site even released an analytics system earlier in the year so that you can keep track of which of your pins are getting repined and talked about, and well, which of them aren’t.
Even if your business doesn’t sell a physical product (e.g. B2B consulting services) there are still plenty of ways you can start using Pinterest to promote your business. So what are you waiting for? Here are five ideas to get you started.
1. Add your own original content
Anything that you pin that is original is a great way to promote your business. These could be photos of your products that link back to where you sell them on your website. Even if you don’t sell a physical product you can pin photos of your staff behind the scenes or create a board that you can pin your company blog posts to.
Make sure that you group your Pins into boards that are logical and easy to navigate. This will ensure that your followers are easily able to find your product pins, or pins from behind the scenes, or anything they’re looking for with ease. Once they find what they like and start repining that will start to spread your reach further.
2. An easy archive for your Email Newsletters
You probably send out regular email newsletters from your business. If you do, archive them somewhere on your website. Just because some content went out in your newsletter last month, doesn’t mean that it’s no longer relevant or useful. You may have new sign ups to your newsletter who might find the content useful but never got the original email.
Once you have archived your newsletter on your website, set up a board on Pinterest especially for your newsletter archive and pin each one to the board. That way people can find your email archive easily, and if people aren’t already on your list you might get some more sign ups!
3. Use secret boards effectively
Secret boards are one of my favourite Pinterest features. One of the ways I use them is to share gift ideas when there is a birthday coming up. I also use it to keep track of ideas that I want to share on our company Pinterest board but I don’t want to go live yet. If you have other staff members who are Pinterest users share the board with them and get their input too.
This is a great way to keep track of content that you want to Pin, but don’t want to Pin on your company board until a time that suits you. Given that Pingraphy is now charging for its services, this is a cost saving organisational tip if you are just setting up your Pinterest account.
4. Involve your customers
Involving your customers is a great ways to get people to share your content and keep them coming back to your board.
For example, the Peabody Essex Museum use their “Hats!” board to exhibit pictures of visitors wearing the hats from their exhibit. Not only is this a fantastic way to get people engaged with the actual exhibit in the museum, but visitors who are on Pinterest will likely re-pin these pictures and extend the reach of the original content.
5. Don’t forget a dash of humour
As with all things social, a dash of humour and showing your distinct personality is one of the most important things you can do.
One of the pins that got the most likes and repins on the Constant Contact United Kingdom Pinterest Board (don’t forget to follow us, we pin some quality stuff) is the one below.
People like you to show a sense of humour and some personality. After all they are coming on to social networks to be social, not to be sold to. Obviously you don’t want to be in a position where memes and Dad jokes are all you pin, but if you pepper them throughout people will keep coming back and you will get eyes on the stuff that really relates to your business.
Hopefully these pointers will nudge you in the right direction to start promoting your business on Pinterest, as with all Social Media be yourself and you’ll be fine.
How do you promote your business on Pinterest? What have you found that is successful and works for you? Tell us in the comments.