We here at Constant Contact have always done things a little differently because we’re focused on helping small businesses and nonprofit organizations be as successful as possible.
That’s why, when we first released our Email Marketing product 13 years ago, we chose a pricing model that was based on the size of your contact list rather than the number of emails sent in a month.
We understood from the beginning that our customers appreciated the predictability of a contact-based model, as opposed to a per-email-based model, which could vary greatly from month to month. Additionally, we chose our pricing model because we understood that our customers would know how to best use our email marketing product — and we didn’t want to limit that usage based on the price.
It’s with this same focus on helping small businesses and organizations that we again do things a little differently when it comes to pricing our Event Marketing product. We once again are doing something against the norm because we feel the norm doesn’t have the best interest of small businesses at heart.
Many event marketing vendors have a pricing model that’s called a per registrant model. That is, they charge you a percentage fee for each charged registrant or a flat per-registrant processing fee (in some instances, they actually charge you both).
Paying by event, not for each attendee
We just don’t agree with the per registrant pricing model because we believe it penalizes businesses for conducting successful events and, we believe, it unnecessarily places a dollar sign on the head of every registrant who signs up for an event.
That’s why we price our event marketing product via a tier method, based on the number of events you have open within any given month.
Just as we didn’t want our customers possibly not sending an additional email marketing campaign for fear of being charged for each email sent, we chose our event marketing pricing model because we don’t want our customers possibly limiting their events on size (and therefore possibly limiting the event success) for fear of being charged more as their event registrant totals increase.
Based on the feedback we’ve received and some of the success stories we’ve heard, we believe this pricing model is one our customers appreciate and feel is set up to help them succeed.
Keeping things straightforward
Our third reason for having a pricing model that’s different from the norm is pretty simple: We realize that conducting events is a pretty stressful and daunting activity. We figured a straightforward and predictable pricing model would help avoid and alleviate any potential additional stress on our customers.
More importantly, we thought this would help our customers focus more on the overall success of their events and free them up to promote, manage, and evaluate their events as much as possible, and help them not view their registrants as walking around with dollar signs over their heads.
In fact, we are so certain of this model and our ability to help our customers succeed that we guarantee it. If our customers feel they did not have a successful event, they can go ahead and ask for their money back with no questions asked.
We think what we are doing again supports our focus of doing everything we can do to help our small business and organization customers succeed.
What do you think? Share your thoughts with us in the comments section below.