While administrative services advertising may seem a little daunting, it’s a great way to attract new customers.

Of course, we’d all like to keep our business going without ever having to worry about advertising, but if you don’t advertise how is anyone ever going to hear about your business?

The plain and simple truth is that in order to attract more customers and increase your revenue, you have to advertise. And with more and more people going online to search for businesses, the best place to advertise is online.

Whether it’s paid advertising, word of mouth advertising, search engine optimization, or direct marketing, advertising your business online is an absolute must. 

If you’re new to advertising for administrative services it can be difficult to decide where to start. But don’t worry, we’re going to help by covering paid and free administrative services advertising options, as well as website SEO (search engine optimization), and email marketing.

Find more clients for your bookkeeping, hiring, or virtual assistant services.

Paid administrative services advertising options

Paying for administrative services ads is a great way to make money in the long run. By spending money upfront, you can reach a wider audience of people who may be interested in your services. However, keep in mind that the cost of running administrative services ads varies.

This is your opportunity to show potential customers that you’re the best in the area. You can highlight your skills and connect with the right customers through a well-run paid advertisement.

Google Ads

Generally, when people look for a specific business or service online, they search for it via Google and Google Ads appear at the top of the search engine results page (SERP).

When it comes to administrative services advertising, advertising on Google means that the right people will be exposed to your website and services. As users search for terms that are associated with your company, your profile will appear on the searchers’ Google results.

Better still, you can target the exact customers you’re looking for by screening potential customers based on geography, demographics, or recent searches. 

When it comes to cost, you pay Google a fee each time someone clicks on your ad — this is called pay-per-click advertising. And the fee paid for each click is determined before your ad begins to appear in SERPs.

And, if you want to optimize your results, you can use an all-in-one Google Ads tool to help you make sense of the data that Google supplies.

administrative services advertising - Google Ads appear at the top of a SERP
Google Ads will show up at the very top of the page for a relevant search, even above business listings. (More on those below.)

Social media ads

Social media is great for running administrative services ads. It enables you to get your ad in front of users who are enjoying their free time and will likely have their guard down. Therefore, they shouldn’t view your ad as a threat, if you present it in the right way, and they’ll be more likely to show interest.

Like on Google, you can target your ads to make sure the right people see them. Facebook and Instagram allow you to make a list of the kinds of people you want to see your ad. You can control parameters like age, location, interests, what people have liked recently, and their behaviors on either site.

Tools for Facebook and Instagram ads, like the ones Constant Contact offers, help you sort through all these categories. These tools can also help you to ensure that your administrative services ads appear only to potential clients and viable leads.

In most cases, you’ll pay either per view or per click. Paying per view means that any time your ad pops up in someone’s feed, you’re charged a predetermined fee. Paying per click is similar, but the user has to click on your link for the charge to go through — just like with Google Ads.

Directory ads

If you want to target another site where people are looking for admin services, a directory site is perfect. Examples of directory sites are Yelp, Yellow Pages, Angie’s List, eLocal, and Next Door. You can place your ad on one of these sites, and your business will be pushed toward the top of the list.

Much like Google Ads, with Yelp and many other directory listings, your services will show up just like any other service, but your post will appear at the top of the list with small text that indicates it’s sponsored. You’re essentially buying your way to the top of the list.

Podcast ads

A relatively new channel for administrative services advertising is the podcast. A number of podcasts are specifically geared toward business owners, finance enthusiasts, and entrepreneurs. In other words, you can fine-tune your ad to fit whatever customer base is targeted by a certain podcast.

To do this, you can put together a script that explains the highlights of your services and why someone should consider you. You then pay the podcast manager, and they recite your ad for their listeners. Just make sure that you target more personal podcasts with smaller audiences.

Free administrative services advertising options

If you’re looking to save some money, you have plenty of free advertising options to consider. 

Business social media accounts

You have now learned about running paid ads on social media, but what about running a free social media account? Experts say this is one of the best free ways to grow your administrative services business.

All you have to do is set up a free account on your favorite social media app. From there, you can put out useful content that’s industry-specific. This way, you’ll grow a following over time.

administrative services advertising - social media posts are free but ads let you reach a larger audience
The followers of social media accounts can be viewed as leads. Try to direct them to your website and explain how you can help them.

Directory listings

You can claim your business on Google My Business and Yelp. This means you can present all your information on these websites, and when someone searches for the right terms, you’ll pop up.

In addition, Google and Yelp will provide tons of data about your site and the interactions you receive. If you put together an optimized listing for your business, the response will be positive. This gives you an opportunity to climb to the top of the rankings and show up on the first page of either site.

This process works like a snowball effect. The better you perform, the higher you rank, and the more people see your business and reach out to you.

Website SEO

While having a website isn’t generally considered advertising, it is your greatest marketing asset because you control all the content. And, the mere act of having one helps your business to be found.

And putting together a strong website is a great way to build your business. Using search engine optimization (SEO) in your administrative services website will bring your site to the attention of more viewers. More importantly, with the right keywords and phrases, you’ll be attracting people who are looking for specific information.

As I mentioned, since you own and operate your website, you have free rein when it comes to uploading content and optimizing the site. To help you get started, check out this very useful guide for how to use SEO in your website.

Email marketing

Email marketing isn’t completely free. It does require a little money upfront, but with one of the highest returns on investment (ROIs) rates, it’s well worth the price of admission. 

And while email marketing isn’t geared towards obtaining new leads, it is designed to help you nurture those leads into clients by allowing you to directly target an audience that already wants to hear from you — those who have signed up to receive your email via your advertising.

From there, it’s all about putting out the right message at the right time. When it’s done right, email marketing can help you build loyalty between your customer base and your brand. Such loyalty translates to repeat business and referrals. Learn more about email marketing with Constant Contact’s email marketing guide.

Find the right ad mix for your marketing campaign

Knowing the ins and outs of a strong administrative services advertising campaign will help you a great deal. With a strong ad campaign, you can increase your customer base, increase your profit, and help more people. The paid and free options described above should help get you started.

For more resources about digital marketing and how everything works together, check out Constant Contact’s free guide, The Download.