Note: This event has already taken place but you may order the on-demand version here!

If you’ve visited our blog over the last few months or are subscribed to our Hints & Tips newsletter, you may have heard about our upcoming social media webinar: From Just Using Social Media to Getting Real Results.

This special event is happening Thursday, December 12 at 1:00 pm ET.

We think it’s the perfect event for any small business or nonprofit marketer interested in taking their social media marketing to the next level. We also understand that you may still have questions about whether or not this event is right for you.

To help you make that decision, here are 4 reasons we think you should attend:

1. You’ll learn how to master the “Big 5”

Keeping up with latest changes and new developments in the world of social media isn’t easy. Neither is figuring out which networks are right for your business or organization.

This webinar will offer step-by-step training of the top five social networks — Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll go beyond the basics and will offer practical advice on how you can generate real business results on each of these top social networks.

You’ll walk away from the session with a better understanding of how these sites can work for you and where you should invest your time on social media in the future.

2. We’ll help you overcome your content challenges

Coming up with engaging content is one of the biggest killers of small business marketing success.

Nowhere is that more true than on social media.

With different audiences across these different channels, it can seem impossible to come up with the right mix of content to build your social communities while also generating business results.

One way that this webinar will help you overcome your content challenges is by showing specific examples for each of the top social networks. We’ll explain why these examples work and will help you apply similar strategies to your own social media marketing.

We’ll also take a closer look at social media insights and teach you how to use insights to create the right types of content to get attention and drive new business.

3. You’ll learn how to actually measure your results

“I’m using social media and have seen a pretty good response but I’m not sure if what I’m doing is actually working.”

Sound familiar?

Having a system for tracking and measuring your results is one of the most important aspects of any effective social media marketing strategy.

Unfortunately, for a majority of small business and nonprofit marketers, measuring the impact of these sites on their business or organization is limited to the basics (number of likes, shares, comments, etc). And while those metrics are important, real success comes when you start measuring your results and improving on the work that you’re doing.

This webinar will teach you how to accurately measure results on the top networks and will provide the framework you’ll need to put your own system into place.

4. You’ll learn from a real team of experts

Unless you’ve attended a social media conference or are working with a marketing consultant, it’s unlikely that you’ve had the chance to sit down and spend 90 minutes with an award-winning social team.

That’s exactly what you’ll get at this event.

The presenters for the webinar, Kristen Curtiss, Social Media Marketing Specialist, and Azure Collier, Social Media Education Developer, Corporate Community Manager, will provide the training you need to take your social media to the next level and develop a strategic plan to start driving business results that will help your business grow.


They’ll offer personal insights from their own experience of growing and managing Constant Contact’s social media platforms and will answer your social media questions during a live Q&A.

From Just Using Social Media to Getting Real Results

Did you miss our advanced social media webinar? You can order the recording online now.