The decision to run a special deal for your customers is not an easy one for many businesses to make.

After all, why would you discount your products and services when your customers are already willing to pay full price?

But that’s missing the point.

One of the best reasons to run a deal is to get your customers talking about it, and better yet, sharing your deal with their friends on social media.

When your customers promote your business to their friends, they’re helping you reach new customers, and giving you an added, implied endorsement. It’s the kind of endorsement that doesn’t just create new customers. It creates new loyal customers, ones that won’t just take advantage of the deal, but will be more likely to come back again and again.

You just have to add the not-so-secret ingredient that makes every deal more successful: social media.

But I’m not social media–savvy!

That doesn’t matter. Your customers are, and they’re already talking about all kinds of things: the movie they just saw, their kids, who they think will win American Idol, the weather, the great meal they had last night … whatever’s on their mind.

Why shouldn’t they also talk about you?

Offer a deal worth promoting and your customers will be so excited that they’ll share it with others: “I love this store, and now you can get $20 off your next purchase!” It’s just that simple. You don’t have to go anywhere near Facebook, Twitter, or Google+, but your business will get exposed to the people there anyway.

Do I have to do anything to make this happen?

You don’t have to do anything (other than creating a great deal), but you can do something to encourage the sharing of your deal. Incent your customers by sweetening the deal with a bonus coupon if they share. After all, who wants $20 off when they can have $30?

Tell your customers that you’ll add an additional amount or percentage off their purchase, or you’ll throw in a free appetizer or dessert, if they pass along your deal. Make it worth sharing, and your customers will be more inclined to do so.

Is it really just that simple?

Yes. The combination of a great deal and an incentive to share it will lead to more business from both your existing customers and brand-new customers.

You just have to add social media to the mix to make it happen.

To learn more about creating a deal that benefits your business and helps you find new customers, check out SaveLocal!

Have you ever run a deal? Tell us about your experience in the comments field below.