When you already have a business or organization to run, you don’t want keeping up with the Twitter conversation to feel like a full-time job.

I sat down with Danielle Cormier, Community Manager at Constant Contact, and asked her for her advice on how to find interesting and engaging content to share on Twitter.

Here is the transcript if you would rather read.

What advice would you give to small businesses that are having trouble coming up content ideas on Twitter?

I think a good place to look for content for Twitter is right in your email newsletter. You can take all the information that you’re already sending to your customers each week and spread it across several tweets.

You can also tweet a lot of facts or tips about your business. Those are easier to come up with and are often easily retweeted. But you also want to promote any news, sales, or promotions that have to do with your business.

Finally, look for content in any blogs that you read. If your company already has a blog, share your posts with your followers. Twitter is a lot about sharing links and sharing content, so feel free to tweet as much of that content as possible.

How can you make sure that you are sharing content that will drive engagement with your followers?

You can keep track of your engagement by measuring how many people are mentioning you or responding to your tweets. If they are engaging back that means they are listening, hearing what you’re saying, and want to respond to your information. Also by measuring your retweets, it’s the best way to show that your fans are interested in your content.

Use a site like Twitalyzer. It’s free and gives you a summary each week of how many tweets, retweets, and followers that you have.

How is the content that you share on Twitter different from the content that you share on other social media sites, like Facebook?

Facebook is more about people and about the profile of the brand, where Twitter is more about content and links. Twitter is a sharing platform. It’s much more about the content that you give and less of an engagement platform than Facebook, which is much more interactive.

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