Many B2B marketers struggle when it comes to creating attention-grabbing, relevant content for their email and social media marketing.

I hear from so many small business owners that coming up with new, fresh ideas and finding regular inspiration is a real pain point.

Here are a few tips for creating content that will get your customers’ attention:

Educate them

For most niche businesses, the opportunity to create content that educates their audience is a great place to start. As a Boot Camp trainer, I often hear that people get the most click-through conversions with educational content. To do this, simply entice your audience with a great teaser paragraph about a new product, new service, or even a new strategy, and then link your audience elsewhere to read the rest of the story. That way you’ll be able to track the level of engagement in your reporting all while teaching your customers something valuable.

Let content come to you

Setting up a Google Alert is one of the easiest ways to let content come to you. Establish keywords targeting your industry to help pull relevant, up-to-date information. And the best part is that it doesn’t cost anything to do this. When you are in a crunch visit Google News, and search for your industry to discover what people are talking about. This is a great way to find inspiration on a regular basis.

Keep it short and sweet

Lastly, and I cannot stress this enough, don’t forget to keep your content short and sweet. Driving your customers to take action with a strong call to action (CTA) will seal the deal, but don’t forget that they don’t have all day to read your email.

Looking for more help with your content creation? Check out one of the Constant Contact Boot Camps in your area!

Constant Contact Boot Camp: Constant Contact offers a wide range of beginner and advanced hands-on, in-person Boot Camp classes that teach small businesses and nonprofits how to be successful at email and social media marketing, as well as event management. Our nation-wide Boot Camp trainers are some of the best in the field. Below you will find Alex Holden’s insider tips for getting started with email marketing.