Google Ads: A Primer for Small Businesses

There’s a lot of noise out there about Google Ads, and it can be overwhelming.  With a higher return on investment than other forms of advertising, Google Ads can be a powerful tool for small businesses looking to grow their revenue. But technical jargon, endless search results, and cluttered marketing…

How to Use Impactful Images in Your Email Marketing

Images in email marketing are like butter to popcorn. The right images convey the right message, grab one’s attention, and make people take the desired action. Email marketing is an effective way to reach out to your customers – existing and potential – and engage with them. Whether you’re a…

How to Write a Thank-You Email

Thank you.  Two simple words that have the power to foster better relationships, and build communication.  As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success. Saying ‘Thank you’, to your customers for…

How to Use Email to Get More Online Reviews

Online reviews are my go-to for everything.  Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision.  I trust online reviews as much as I trust…

How Long Should a Marketing Email Be?

Here’s a marketing email a colleague received last week. Have you ever gotten an email like this before? How far did you read before you stopped? I didn’t manage to get very far. There was so much text, and I knew that I didn’t have that much time to read,…