How to Use Impactful Images in Your Email Marketing

Images in email marketing are like butter to popcorn. The right images convey the right message, grab one’s attention, and make people take the desired action. Email marketing is an effective way to reach out to your customers – existing and potential – and engage with them. Whether you’re a…

How to Write a Thank-You Email

Thank you.  Two simple words that have the power to foster better relationships, and build communication.  As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success. Saying ‘Thank you’, to your customers for…

How to Use Email to Get More Online Reviews

Online reviews are my go-to for everything.  Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision.  I trust online reviews as much as I trust…

How Long Should a Marketing Email Be?

Here’s a marketing email a colleague received last week. Have you ever gotten an email like this before? How far did you read before you stopped? I didn’t manage to get very far. There was so much text, and I knew that I didn’t have that much time to read,…

Logo Design Tips to Create a Strong Brand Identity

Brands have personalities just like people. The way a brand presents itself across all channels  — website, email, ads, social media, direct mail, physical signage, etc. — influences customer perception of the business. Your logo is an essential part of communicating your brand’s personality as it is the face of…

Take Ownership of Your Business Listings — Here’s Why

Whenever I visit a new city or country, one of the things that I most look forward to is tasting the local cuisine. Every place has its unique flavors and secret recipes for me to discover. Today, with online business listings and mobile apps, finding local cafes and restaurants is…