How to Write a Thank-You Email

Thank you.  Two simple words that have the power to foster better relationships, and build communication.  As a business owner, you probably owe a lot of thanks — especially to your customers. It’s your customers that help you grow, improve, and achieve success. Saying ‘Thank you’, to your customers for…

How to Use Email to Get More Online Reviews

Online reviews are my go-to for everything.  Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision.  I trust online reviews as much as I trust…

How Long Should a Marketing Email Be?

Here’s a marketing email a colleague received last week. Have you ever gotten an email like this before? How far did you read before you stopped? I didn’t manage to get very far. There was so much text, and I knew that I didn’t have that much time to read,…

Logo Design Tips to Create a Strong Brand Identity

Brands have personalities just like people. The way a brand presents itself across all channels  — website, email, ads, social media, direct mail, physical signage, etc. — influences customer perception of the business. Your logo is an essential part of communicating your brand’s personality as it is the face of…

Take Ownership of Your Business Listings — Here’s Why

Whenever I visit a new city or country, one of the things that I most look forward to is tasting the local cuisine. Every place has its unique flavors and secret recipes for me to discover. Today, with online business listings and mobile apps, finding local cafes and restaurants is…

What is Email Segmentation?

“Get 50% off on Fish Food.” If you own fish, that message in your inbox will be a pleasant surprise. But if you don’t, you’re most likely to delete that email before you even open it. What happened there? You know the business, but you own a dog, why are…

How to Write a Promotional Email

When it comes to writing promotional emails, there’s a fine line between being pushy and annoying, and being convincing and valuable. No one likes pushy, annoying emails. Email marketing allows you to send out promotional emails regularly to boost your sales, drive more traffic to your website, and increase brand…

4 Essential Templates to Jumpstart Your Email Marketing

Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key to writing a marketing email…