A Retailer’s Guide to Email Marketing Strategy

The retail industry has never been more competitive. From big box brands dominating local markets to upstarts that hit the ground bustling with new customers, you have to find a way to get ahead of the operations curve. A powerful retail email marketing strategy can push your company into the…

How to Manage and Respond to Online Store Reviews

In The Download, our ultimate guide to retail marketing, we devote a section to discussing the importance of increasing the number of positive reviews left by customers on Google. We also emphasized in our last article on how customers find your store online the importance of asking your customers to…

[Guide] Get Our Ultimate Guide to Retail Marketing

Traditional retail marketing consisted of promoting businesses via print and electronic media ads. As we emphasize in our online marketing guide for retail, the old style of retail marketing has transformed into digital-driven strategies that attract and keep loyal customers for years to come. Retail marketing examples in the new…

How to use Google My Business Posts

By now, you’ve created a Google My Business profile and learned how to optimize your business profile.  Now it’s time to explore one of the most powerful ways to grab a searcher’s attention: Google My Business posts.  What are Google My Business posts? GMB posts are almost like mini-ads for…

6 Things You Must Do to Optimize Google My Business

Congratulations! If you followed our previous post you know how to create your Google My Business profile.  But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when…

How to Create a Google My Business Profile

Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. Where do you turn? Most likely you’ll…

How to Create a Video Marketing Strategy with 5 Easy Steps

Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video users because people simply love…