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Christopher M. Litster

Christopher M. Litster

I'm the Senior Vice President, Sales & Marketing. Been around Constant Contact for 9 years and have had an amazing time as we have grown to over 600,000 customers.

    We Believe Marketing Is Not Optional…

    Editor’s Note: Here at Constant Contact, helping small businesses succeed is the motivation behind everything we do. We believe small businesses have a real advantage and we’re committed to your success. As part of our commitment to you, we created The Promise. This year we’re taking a closer look at what this promise…

    • online marketing,
    • small business marketing,
    • the promise

    What Google Inbox Means for Small Business Marketing

    You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for Gmail users? And what does it mean for small business marketing? Let’s get one thing out of the way first: Inbox…

    • Email Marketing,
    • gmail,
    • Gmail update

    Lessons from Game of Thrones on Multi-Channel Marketing

    I love Game of Thrones — or GOT for those in the know. I’m a big fan of the books and I’m thoroughly enjoying how the stories are being brought to life in the HBO series. As I’m sure other fans would agree — it’s been exciting to see those…

    • campaigns,
    • multi-channel marketing

    [Guide] How Engagement Makes Your Fundraising Events More Impactful [Free eBook]

    Engagement. Perhaps no single word is doing more to refine the events industry. No longer is it acceptable to hold an event without clear goals or a concrete sense of how the event will advance your organization’s objectives. Special events are a vehicle used to accomplish something, just like advertising,…

    • event management,
    • EventSpot,
    • Featured

    Online Events Just Got Easier: Bringing Online Meetings and Webinars Under the Event Management Umbrella

    One of the great things about working at Constant Contact is that I have the regular opportunity of ‘getting out there’ to speak with owners of small businesses and directors of nonprofit organizations. It helps me understand what they are worried about, how they feel about various aspects of their…

    • event marketing,
    • Featured,
    • MeetingBurner

    What Moving My Washing Machine Taught Me About Managing Better Events

    You know what? My wife was right. Eight months ago my family and I renovated the first floor of our house. As part of this renovation, we moved our clothes washer and dryer up from the basement and onto our main floor. Even though I regarded this as small, and…

    • event marketing

    7 Reasons Why You Should Be Using an Online Event Management Tool

    You’re thinking about hosting an event, maybe for educational, networking, or fundraising purposes. You don’t have a lot of time to dedicate to it, but you want to look professional and minimize the time spent managing all the event details. You decide to promote your event via emails and phone…

    • event marketing

    Your Registrants and Contacts: They Belong to You and Only You

    My family and I recently went on a vacation. We rented a house in a coastal town, and on Wednesday of that week, we ended up having lunch in town at a restaurant right on the harbor. The lunch was great and went off without a hitch (which is a…

    • event marketing

    A Pricing Model That Works for Our Customers

    We here at Constant Contact have always done things a little differently because we’re focused on helping small businesses and nonprofit organizations be as successful as possible. That’s why, when we first released our Email Marketing product 13 years ago, we chose a pricing model that was based on the…

    • About Constant Contact,
    • event marketing

    What’s at the Center of Your Event? Surely, Much More Than Just a Ticket

    Recently, my wife and I were looking for something fun to do with our kids. We decided on a sure thing, a trip to the movies. We went ahead and bought our tickets online, then headed to the movie theater. When we got to the theater, we picked up our…

    • event marketing
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