The Importance of Websites for Business

You might be surprised to know that nearly half of all small businesses don’t have a website.  It’s almost impossible to overstate the importance of website ownership to businesses, large and small alike. The Internet gives even the smallest of startup companies a chance to connect with millions of potential…

Tips to Improve Your Website

What makes a website great? Well, it depends on what you mean by “great.” Since each website has a different target audience, offers a different service, and has been made by a different person, the answer to this question is hard to pin down.  For this reason, making a great…

5 Things To Avoid in 2020 From Looking at Online Marketing in 2019

As we approach the end of 2019, the marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and how to store…

When Is It Time to Hire an Influencer Marketing Agency?

Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house. In some ways, this reticence…

How Should Small Businesses Measure Cybersecurity?

How do you know if your business is safe and secure online? Measuring how effective your cybersecurity is can be tricky for small businesses. Cybersecurity firms make use of complex key performance indicators (KPIs) to measure how effective their security tactics are, but building these systems is generally beyond the…

How to Keep Marketing Content Secure

Marketing content is a favorite target of hackers since it generally exists across a variety of different systems, and is public-facing. In addition, the data that exists in your online marketing platform is very valuable, whether it’s the personal information of your customers or marketing materials that represent a serious…