How To Deal With Bad Online Reviews

Before someone buys something, goes to a store, or books a reservation, it’s likely they’re going to search for the business online. In fact, nearly 95 percent of shoppers read online reviews before making a purchase. Why you should care about what people say The words a customer leaves in…

Being Your Brand Ambassador: 101

Large businesses spend millions – even billions – to get their brand out into the world. Companies like Nike, Apple, Amazon and Proctor & Gamble spend a significant amount of money on television and print ads, or work with social media marketing and influencers. Companies are trying to increase the…

6 Ways to Increase Communication Within Your Small Business

We all know communication is an important element to a successful business. But is the way you communicate with your employees working? In a 2016 survey by Digital Workplace Communications, 48% of respondents felt their employers needed to rethink digital communication. Whether you’re sending out emails, instant messaging, or using…

Effective Interview Tips for Hiring the Best Employees

Small businesses saw record profit levels in 2017, according to the 2018 NFIB Small Business Economic Trends Survey. If your business is seeing some success, you may be thinking about hiring. You’re not alone. The NFIB survey found 57% of business owners are hiring employees. Choosing the right candidate isn’t…