Tips for Building a Solid Content Marketing Strategy

Content marketing is a fun and creative way to attract new customers to your business. Just know — it doesn’t have to be complicated to get the desired results. Check out these tips for building a solid, simple, content marketing strategy that doesn’t involve any guess work. What is content…

How to Measure ROI From Content Marketing

If you’re reading this, you probably have already realized that there is value in content marketing. But now, like many other businesses joining the content marketing movement, you need to know how to tell if your content is working. We tell you to create valuable content, be consistent, and put…

How to Develop a Content Marketing Plan

What is a content marketing plan and why do you need one? Your content marketing strategy decides what content you should create for your audience. Your content marketing plan is what you’re going to do with that content. Once you have your content marketing strategy in place, it’s time to…

[Infographic] June 2019 Marketing and Holiday Planning

Summer is here, which means longer days and more shopping hours. Do you have a plan to start the season off strong? Whatever your goals are for June, these tips are sure to help your business shine! If you’re looking for email ideas for June the June 2019 Holiday Planning…

5 Lessons from This Year’s Top Small Businesses

Happy National Small Business Week! Every year, the United States celebrates a week dedicated to appreciating small businesses. This year, National Small Business Week falls on May 5th – 11th, 2019. In addition to celebrating all small businesses, the Small Business Association (SBA) recognizes select, outstanding entrepreneurs and small business…

Does Google Ads Work for Small Businesses?

If you’ve been exploring online or social media advertising options for your business, chances are you have run across the mention of “Google Adwords” or “Google Ads.” Google Ads is a form of search advertising, and if it didn’t catch your attention during your initial research, maybe it should have.…

The Best Email Automation Tools

Email marketing isn’t just writing an email and hitting send. All that effort rewards you with a boost in sales and the benefits of staying in touch with your customers, but the real good news? Email marketing gets easier with automation. Email marketing automation allows you to automatically send the…