Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns. Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to…
Like last year, #GivingTuesday proved to be a huge day for Constant Contact’s customers. Our customers sent 360,926,239 emails on #GivingTuesday, making it the third-busiest day in our company’s history — behind Cyber Mondays 2014 and 2015. Constant Contact customers also sent 9 percent more emails this year than on…
We had a sneaking suspicion that Thanksgiving Weekend 2015 was going to be a busy time for small business marketers. Based on what we saw last year, we were prepared for a flurry of email activity. But once again, even with our high expectations, we continue to be impressed by…
Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more…
Have you ever felt like you can’t take a vacation? Do you wish you could see your friends and family just a little more? Is it tough for you to pull away from your business? If you are a small business owner and answered “yes,” to any of these questions,…
A few weeks ago, we showed how the number of images and lines of text in an email campaign impacts click-through rates. In general, we found that less is more. Emails with about 20 lines of text and three or fewer images receive the highest click-through rate. We followed it…
Earlier this month we took a look at how the number of images and lines of text in an email campaign can affect the email’s click-through rate. We found that, in general, “less is more.” Emails with about 20 lines of text and three or fewer images received the highest…
Email click-through rates are one of the most valuable pieces of data when it comes to measuring the effectiveness of your email campaign. While open rates tell you how many people are seeing your email in the inbox and deciding to open, your click-through rate tells you how many of…
The inaugural class of our Small Business Innovation Program — an accelerator program designed to support entrepreneurs and startups as they solve problems for small businesses — was a rousing success! All four of the startups in the inaugural class graduated having accelerated their approach towards success, and we’re looking…
Earlier this week we took a look at the incredible amount of emails sent by small businesses over Thanksgiving Weekend, and in particular the huge jump in email volume between Cyber Monday in 2013 and 2014. This time around, we’re exploring what happened on #GivingTuesday — the Tuesday after Cyber…