Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns. Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to…
Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more…
Have you ever felt like you can’t take a vacation? Do you wish you could see your friends and family just a little more? Is it tough for you to pull away from your business? If you are a small business owner and answered “yes,” to any of these questions,…
A few weeks ago, we showed how the number of images and lines of text in an email campaign impacts click-through rates. In general, we found that less is more. Emails with about 20 lines of text and three or fewer images receive the highest click-through rate. We followed it…
Earlier this month we took a look at how the number of images and lines of text in an email campaign can affect the email’s click-through rate. We found that, in general, “less is more.” Emails with about 20 lines of text and three or fewer images received the highest…
Email click-through rates are one of the most valuable pieces of data when it comes to measuring the effectiveness of your email campaign. While open rates tell you how many people are seeing your email in the inbox and deciding to open, your click-through rate tells you how many of…
The inaugural class of our Small Business Innovation Program — an accelerator program designed to support entrepreneurs and startups as they solve problems for small businesses — was a rousing success! All four of the startups in the inaugural class graduated having accelerated their approach towards success, and we’re looking…
With the holiday season already once again upon us, we wanted to see what small businesses were planning for their holiday marketing. Specifically, this year we wanted to take a look at how small businesses are using data to help inform their marketing decisions. To find out, last month we…
Constant Contact’s Small Business Innovation Program, our new accelerator program designed to support entrepreneurs and startups as they solve problems for small businesses, is wrapping up its first class at the end of this month. The four startups selected for the inaugural class have worked closely with the Constant Contact…
Recently, we set out to learn more about how small businesses are using mobile technology to help run, market, and grow their business. We interviewed more than 540 small business owners and asked them specific questions about what role, if any, mobile has in their day-to-day business life. Throughout our conversations,…