The Roadmap to Your First Email

There’s something to be said for the benefit of turn-by-turn directions when you’re heading to a new place. Sure, there are bound to be a dozen routes you could use to get to your destination, but to be shown the most direct one for your first time can make the…

4 Ways to Bulk Up Your Email Contact List

With so much emphasis on creating emails with sharp content and even sharper designs, sometimes it’s all too easy to forget about your contacts. Resist the temptation! Good results don’t just appear from nowhere and any time spent maintaining and growing your list is time well spent. After all, new…

3 Guidelines for Great Looking Emails

In the past few years I’ve helped my father get his human resources related newsletter out to his hospital audience, my church get its announcements out to its congregation, and (during my time in Customer Service) many people put the final touches on their promotions, invitations, and newsletters. And before…