As a social media consultant in the UK, I spend my time helping businesses of all sizes use social media and content marketing to establish great reputations and meet new customers. The opportunity for small businesses is huge and I hope my posts will help a few more on their way to success.
While the marketing automation industry is growing, both in the number of businesses using automation and the extent to which those businesses are applying automation, there is little doubt that adoption is faster among larger organisations.
Be honest. Is your small business really wowing your customers and clients? Every professional knows that customer service is important. So why is it that the small businesses getting it right are in the minority?
You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly.
Love it or loathe it, Valentine’s Day is coming. You can almost smell the Chanel. That means it’s time for your small business to think of ways to piggyback on the occasion. You already have a direct route into your target audience’s world – the email inbox. Your mission is to figure out how you can help your subscribers create a suitably earth-shattering Valentine’s Day for their objet d’amour. No pressure.
Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for your specific interests, which would you rather read?
Facebook Live is a tool for sharing real-time video, straight from your smartphone. What your phone camera sees, anyone tuned in on Facebook sees. Think of it as your own live television channel – albeit one where you can broadcast as frequently or infrequently as you like.
During our ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar we conducted a poll, asking which digital marketing activity our audience (of agencies and consultants) found the hardest to measure. The results were as follows:
You don’t have a crystal ball. That makes it a bit tricky to outmuscle your competitors by predicting the next big digital marketing trends. But don’t worry. It doesn’t have to be all guesswork. There are a few things that look nailed on to shake up digital marketing for small businesses in 2016. Here’s your rundown.