[Guide] Social Media Marketing for Nonprofits

Last December, my neighbor’s dog, Mario, went missing during a wicked Nor’easter. This would be frightening for any pet owner, but for Mario, weighing in at 3 1/2 pounds soaking wet, the chances of him surviving the frigid weather in a neighborhood surrounded by busy streets seemed especially grim.  There…

[Guide] What is Nonprofit Marketing?

I recently got a call from the new part-time marketing manager of a community arts center. She told me she was willing to learn how to manage their email marketing program but was concerned that there was more that she should be doing. “We send out emails and have a…